At a Glance
- Tasks: Lead subscription growth strategies and engage customers for long-term loyalty.
- Company: Fast-growing consumer goods business with a focus on innovation.
- Benefits: Competitive salary, bonus potential, and the chance to shape growth strategies.
- Other info: Work in a dynamic environment with opportunities for creativity and ownership.
- Why this job: Make a real impact by turning one-time buyers into loyal subscribers.
- Qualifications: Experience in growth, subscriptions, and customer engagement is essential.
The predicted salary is between 60000 - 80000 £ per year.
Position: Growth Lead (Subscriptions)
Lime Talent is partnering with a fast-growing consumer goods business looking to appoint a Growth Lead focused on retention and subscriptions.
This is a newly created, commercially focused role responsible for growing the company's subscription customer base and recurring revenue.
The business sells its products through both direct-to-consumer and retail channels.
A key focus of this role will be developing ways to identify and engage customers who purchase through retail, bring them into the brand's ecosystem and convert them into long-term subscribers.
This role sits at the intersection of growth, subscriptions, customer experience and retention.
It would suit someone who enjoys understanding customer behavior, testing new ideas and finding commercially effective ways to turn an initial purchase into a valuable long-term relationship.
Key responsibilities
- Own and develop the subscription growth strategy across direct-to-consumer and retail customers.
- Create compelling reasons for retail customers to register their purchase and share their contact details.
- Build post-purchase journeys that introduce customers to the subscription offering and encourage conversion.
- Identify and remove barriers within the registration, onboarding and subscription journeys.
- Develop propositions, incentives and campaigns that increase subscription uptake.
- Analyse customer behavior to understand what drives registration, conversion, repeat purchases and churn.
- Build a structured test-and-learn programme across messaging, offers, channels and customer journeys.
- Work closely with e-commerce, CRM, retail, product and marketing teams to deliver growth initiatives.
- Ensure new product launches are incorporated into the subscription and recurring-revenue strategy.
- Identify opportunities to increase customer lifetime value and strengthen long-term loyalty.
- Report on performance and present commercially focused recommendations to senior leadership.
About you
- You have experience in a commercially focused growth, subscription, retention or customer lifecycle role.
- You have worked within a direct-to-consumer consumer goods business.
- You understand the commercial drivers behind subscription and repeat-purchase models.
- You have experience creating and managing email marketing campaigns as part of a broader growth strategy.
- You are comfortable analysing customer and commercial data to identify opportunities.
- You understand how incentives, onboarding journeys and customer propositions can influence behavior.
- You are proactive and enjoy taking ownership in a fast-paced, scaling business.
- You combine commercial thinking with creativity and a willingness to test new approaches.
- You can work from the company's London head office four days per week.
Experience converting retail customers into known digital customers would be particularly valuable, as would experience with subscription management, e-commerce and email marketing platforms.
This is an excellent opportunity to take ownership of an important growth area within an ambitious consumer goods business.
You'll have the autonomy to shape the subscription strategy, develop new customer journeys and make a measurable contribution to recurring revenue.
If you're excited by the challenge of turning product purchasers into engaged, long-term subscribers, we'd love to hear from you.
Growth Lead (Subscriptions) employer: Lime Talent Ltd
This boutique strategy and commercial due diligence advisory firm in Boston offers an exceptional work environment characterised by a high-performance culture and significant client exposure. Employees benefit from a clear progression path towards leadership roles, alongside comprehensive benefits including competitive salaries, performance bonuses, and a strong emphasis on mentorship and professional development. With a focus on collaboration and entrepreneurial spirit, this firm provides a unique opportunity for individuals to directly influence outcomes and contribute to the firm's growth.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead (Subscriptions)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lime Talent Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lime Talent Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lime Talent Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lime Talent Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Lead (Subscriptions)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lime Talent Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lime Talent Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lime Talent Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lime Talent Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lime Talent Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lime Talent Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
