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- Tasks: Lead brand strategy and creative execution across all channels for a dynamic wellness brand.
- Company: Fast-growing wellness brand with an entrepreneurial spirit and innovative approach.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Join a bold team and make a real impact in the wellness space.
- Qualifications: Experience in brand marketing and strong leadership skills required.
- Other info: Collaborative environment with a focus on creativity and community connection.
The predicted salary is between 42000 - 84000 £ per year.
A bold, fast-growing brand on a mission to shake up the wellness space. Built with an entrepreneurial spirit, they create products that are simple, effective, and designed for real people living busy lives. They are not afraid to do things differently – challenging the norms of the category and finding fresh, creative ways to connect with the community. With innovation at their core and big ambitions ahead, they are building a brand that’s as dynamic and energetic as the people who use it.
The Brand Lead will own and drive the brand’s strategic direction, positioning and creative execution across all channels. This role sits at the centre of the marketing function, leading brand strategy, overseeing creative development and ensuring consistent brand expression at every consumer touchpoint. You will manage a small creative team and collaborate closely with cross-functional partners across marketing, sales, e-commerce and product development.
Responsibilities- Brand Strategy & Identity
- Lead the evolution of brand identity, voice and visual world across the full product portfolio.
- Own and maintain brand guidelines, ensuring consistent application globally and locally.
- Develop assets for use across retail, digital, social, partnerships and experiential channels.
- Foster internal brand alignment through training, toolkits and ongoing communication.
- Keep the brand culturally relevant using consumer insight, category trends and brand-health data.
- Creative Development
- Oversee the full creative process from concept through to execution across campaigns, packaging, retail, digital and social.
- Brief and manage agencies, production partners and freelancers as needed.
- Develop high-quality creative concepts, mood boards and territories that maintain brand consistency while pushing creative ambition.
- Lead creative reviews and provide strategic feedback that enhances storytelling and output quality.
- Implement a structured testing framework to optimise messaging, visuals and creative formats.
- Campaign & Content Execution
- Lead integrated brand campaigns and product launches from planning through delivery.
- Align storytelling with broader marketing initiatives including performance, retail and e-commerce.
- Oversee social strategy, content planning and ongoing brand storytelling across channels.
- Use audience and behavioural insights to guide creative decisions.
- Project & Stakeholder Management
- Set priorities, manage timelines and oversee budgets across multiple brand projects.
- Ensure creative and brand initiatives deliver measurable impact against commercial goals.
- Manage and mentor the Designer and Content/Social Manager, ensuring consistently high-quality output.
- Act as a key partner to internal teams including NPD, sales and e-commerce.
- Experience in brand marketing, ideally within FMCG, wellness or lifestyle sectors.
- Proven experience owning brand development and leading creative execution.
- Strong team-leadership and people-management capabilities.
- Ability to balance strategic thinking with hands-on delivery.
- Excellent eye for design, aesthetics and storytelling.
- Experience across digital, social, retail and integrated campaigns.
- Highly organised, proactive and collaborative.
Brand Lead employer: Lime Talent Ltd
Contact Detail:
Lime Talent Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Lead
✨Tip Number 1
Network like a pro! Reach out to people in the wellness and FMCG sectors on LinkedIn. Join relevant groups, attend events, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creative side! When you get the chance to meet potential employers, bring along a portfolio that highlights your best brand strategies and campaigns. Make it visually appealing and ensure it tells a story about your journey and achievements.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s brand identity and recent campaigns. Be ready to discuss how you can elevate their brand further. Tailor your responses to show how your experience aligns with their mission to shake up the wellness space.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make a difference. Plus, applying directly shows your enthusiasm and commitment to joining our dynamic team.
We think you need these skills to ace Brand Lead
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand marketing shine through! Share specific examples of how you've driven brand strategy and creative execution in the past. We want to see your enthusiasm for shaking up the wellness space!
Tailor Your Application: Make sure to customise your application to align with our mission and values. Highlight your experience in FMCG or wellness sectors and how it relates to the role. We love seeing candidates who take the time to connect their background with what we do!
Be Creative!: Since this role is all about creativity, don’t be afraid to showcase your unique style in your application. Whether it's through your writing or the way you present your experiences, we appreciate fresh perspectives that challenge the norm!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our dynamic team!
How to prepare for a job interview at Lime Talent Ltd
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's mission, values, and products. Understand their unique position in the wellness space and think about how you can contribute to their bold vision. This will not only show your enthusiasm but also help you align your answers with their goals.
✨Showcase Your Creative Process
Be prepared to discuss your approach to brand strategy and creative execution. Bring examples of past campaigns you've led, highlighting your role in the creative process. Use specific metrics to demonstrate the impact of your work, as this will resonate well with their focus on measurable outcomes.
✨Emphasise Collaboration Skills
Since the role involves working closely with cross-functional teams, share experiences where you've successfully collaborated with others. Talk about how you’ve managed stakeholders and aligned different departments towards a common goal, showcasing your ability to foster internal brand alignment.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to brand management or creative development. Think through potential scenarios they might present and prepare structured responses that highlight your strategic thinking and hands-on delivery capabilities.
