At a Glance
- Tasks: Lead menswear marketing strategy and oversee impactful campaigns.
- Company: Join a leading international fashion retailer with a dynamic team.
- Benefits: Competitive salary, benefits, and opportunities for professional growth.
- Other info: Collaborative environment with significant budget management responsibilities.
- Why this job: Shape the future of menswear marketing and engage with fashion trends.
- Qualifications: Senior marketing experience in fashion retail and strong campaign delivery skills.
The predicted salary is between 100000 - 130000 £ per year.
Package: £100,000 – £130,000 + Benefits
Location: Greater London / South East (3 days in office)
Lime Talent is partnering with a leading international fashion retailer to recruit a Head of Marketing focused on their menswear category. This is a senior fashion marketing role with responsibility for shaping the menswear marketing strategy, leading major campaigns and growing customer engagement and sales. Working closely with the commercial team, you’ll turn product ranges, customer insight and fashion trends into compelling campaigns. You’ll lead a marketing team and oversee significant investment, balancing longer-term brand building with seasonal launches and trading priorities.
Key responsibilities:
- Develop and lead the menswear marketing strategy, identifying opportunities to reach new audiences and strengthen relationships with existing customers.
- Lead seasonal campaigns, product launches and collaborations, overseeing everything from the initial brief and creative development through to production, delivery and measurement.
- Work closely with Buying and Merchandising to align marketing with upcoming ranges, product priorities and commercial objectives.
- Bring menswear stories to life across paid media, digital, social, PR and stores, creating a consistent and engaging customer experience.
- Manage the marketing budget, allocating investment effectively and evaluating its impact on customer growth and sales.
- Use customer research, shopping behaviour and cultural insight to shape campaigns and respond to changing fashion trends.
- Lead and develop the marketing team, building strong relationships with agencies and senior stakeholders across the business.
This role would suit someone who:
- Has senior marketing experience within fashion retail or a clothing or lifestyle brand.
- Has a strong track record of delivering integrated consumer campaigns, combining creative storytelling with measurable commercial results.
- Understands fashion trends, cultural influences and what motivates menswear customers.
- Has experience managing creative and media agencies, with strong judgement throughout campaign development and production.
- Is comfortable working closely with buying and commercial teams and influencing decisions at Director level.
- Has led and developed teams and managed substantial marketing budgets.
If you’re looking for an opportunity to lead a category marketing function within a fast growing international retailer.
Head of Marketing – Fashion in London employer: Lime Talent Group
Lime Talent Group is an attractive employer due to its focus on professional development and a supportive work culture. Employees enjoy competitive compensation packages and the flexibility of remote work, along with opportunities for career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing – Fashion in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lime Talent Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lime Talent Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lime Talent Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lime Talent Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing – Fashion in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lime Talent Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lime Talent Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lime Talent Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lime Talent Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lime Talent Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lime Talent Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
