Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead design for impactful AI healthcare products that enhance patient wellbeing.
- Company: Join Limbic, a pioneering clinical AI start-up transforming mental healthcare.
- Benefits: Competitive salary, equity, generous PTO, and mental health support.
- Other info: Dynamic role with opportunities for growth in a fast-paced environment.
- Why this job: Shape the future of healthcare design and make a real difference in people's lives.
- Qualifications: Experience in product design, strategic thinking, and building teams from scratch.
The predicted salary is between 135000 - 150000 £ per year.
Limbic is a London-based, globally-serving clinical AI start-up on a mission to make high-quality mental healthcare accessible to everyone, everywhere. Limbic is already used in over 50% of NHS Talking Therapies services and by leading healthcare providers in the US, making it the largest deployment of AI for direct patient care globally. Our technology is clinically validated and UKCA Class IIa certified, demonstrating safety and effectiveness in real-world settings.
Our products are proven to improve patient outcomes—raising recovery rates, reducing dropouts, and enabling 24/7 access to care. As we expand into a direct-to-patient (D2C) experience, design is becoming mission-critical to delivering safe, effective, and human-centered AI therapy.
Why Join Limbic
- Define design at one of the most impactful AI healthcare companies
- Work on a product where design directly impacts patient wellbeing
- Build a function, product, and brand from the ground up
- Tackle complex challenges at the intersection of AI, healthcare, and human experience
The Role
We’re looking for a Principal Product Designer (Head of Design) to define and build our design function from the ground up. This is a pivotal, high-impact role at a critical moment in Limbic’s journey as we transition from a B2B platform to a consumer-facing product. You will lead the design of experiences used by patients in vulnerable moments, where trust, safety, and emotional nuance are essential. You’ll own the end-to-end patient experience, shape our product and brand, and establish design as a strategic capability across the company. This is a highly visible role, working closely with our CEO, CTO, and cross-functional leadership across product, machine learning, and clinical teams.
What You’ll Do
- Own and build the design function from 0 → 1, setting standards, processes, and culture
- Lead product design across the entire patient journey, from onboarding to ongoing care
- Design experiences that are clinically safe, emotionally intelligent, and effective
- Shape Limbic’s product, brand, and experience in parallel
- Partner closely with product, ML, clinical, and growth teams to deliver high-impact outcomes
- Translate complex AI and clinical systems into clear, intuitive user experiences
- Establish a high bar for craft, including interaction design, motion, and visual quality
- Use research, data, and insight to drive measurable improvements in patient outcomes
- Contribute to company strategy, not just design execution
Who We’re Looking For
Core Requirements
- You have significant experience as a staff/principal product designer, head of design, or design manager, ideally in startup or high-growth environments
- You are a 0→1 builder, with experience creating products, systems, or teams from scratch
- You have strong product thinking and business acumen, and can operate at a strategic level
- You are comfortable working across product, brand, and company-level decisions
- You have experience designing end-to-end user experiences, from insight to shipped product
- You have a strong understanding of how to design for trust, safety, and sensitive user contexts
- You thrive in ambiguous, fast-moving environments and can balance speed with quality
Design Craft
- Exceptional attention to detail and a high bar for quality and polish
- Strong skills in interaction design, visual design, and UX
- Ability to design experiences with emotional nuance and clarity
- Experience delivering work where design quality directly impacts outcomes
Nice to Have
- Experience with consumer products, particularly in sensitive domains (e.g. healthcare, finance, wellbeing)
- Exposure to AI/ML-powered products
- Experience in brand or storytelling tied to product experience
- Previous experience working in regulated environments
What We Offer
- Competitive salary (benchmark ~£135k+, flexible for senior candidates)
- Meaningful equity participation
- 25 days PTO + bank holidays
- Quarterly “Life Days”
- Pension scheme
- Enhanced parental leave
- Access to mental health support
- Central London office located in Brick Lane
- Hybrid working (2-3x/wk onsite required)
Principal Product Designer (Head of Design) employer: Limbic
Contact Detail:
Limbic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal Product Designer (Head of Design)
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend design meetups, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work, especially projects that demonstrate your ability to design for trust and emotional nuance. Tailor it to reflect the kind of impact you want to make at Limbic.
✨Tip Number 3
Prepare for interviews by practising common design questions and scenarios. Think about how you would tackle complex challenges at the intersection of AI and healthcare, and be ready to discuss your thought process and design decisions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Limbic team and contributing to our mission of improving mental healthcare.
We think you need these skills to ace Principal Product Designer (Head of Design)
Some tips for your application 🫡
Show Your Passion for Design: When you're writing your application, let your love for design shine through! Talk about what excites you about creating user experiences, especially in the healthcare space. We want to see how your passion aligns with our mission at Limbic.
Tailor Your Experience: Make sure to highlight your relevant experience that matches the role of Principal Product Designer. Focus on your journey of building design functions from scratch and how you've tackled complex challenges. We’re keen to see how your background fits with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your achievements and skills. We appreciate a well-structured application that makes it easy for us to see your potential impact at Limbic.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Limbic
✨Know Your Design Philosophy
Before the interview, take some time to reflect on your design philosophy and how it aligns with Limbic's mission. Be ready to discuss how you approach creating user experiences that are not only effective but also emotionally intelligent, especially in sensitive contexts like mental healthcare.
✨Showcase Your 0→1 Experience
Since this role is all about building the design function from scratch, prepare examples of your past experiences where you've successfully created products or systems from the ground up. Highlight specific challenges you faced and how you overcame them to deliver impactful results.
✨Prepare for Cross-Functional Collaboration
Limbic values collaboration across various teams. Think of instances where you've worked closely with product managers, engineers, or clinical teams. Be ready to share how you navigated differing perspectives to achieve a common goal, particularly in high-stakes environments.
✨Demonstrate Your Understanding of Trust and Safety
Given the nature of the role, it's crucial to convey your understanding of designing for trust and safety. Prepare to discuss how you've approached these elements in your previous work, especially in sensitive domains like healthcare, and how you plan to apply that knowledge at Limbic.