At a Glance
- Tasks: Drive impactful marketing strategies in the mental health sector using innovative AI tools.
- Company: Join a mission-driven clinical AI company transforming mental healthcare access.
- Benefits: Autonomy, hands-on experience, and growth opportunities in a supportive team environment.
- Other info: Collaborate with senior leaders and embrace the latest marketing technologies.
- Why this job: Make a real difference in mental healthcare while developing your marketing skills.
- Qualifications: 1-3 years in marketing, strong communication skills, and a passion for healthcare.
The predicted salary is between 30000 - 40000 £ per year.
Reporting to: UK General Manager
Location: London / UK hybrid or remote
Level: Junior / Early career
About us
We are a clinical AI company with a clear mission: using evidence-based clinical AI to make quality mental healthcare accessible to everyone, everywhere. We believe technology can play a meaningful role in improving access to mental healthcare, reducing pressure on overstretched services, and supporting better outcomes for patients - but only when it is built responsibly, grounded in evidence, and designed around the realities of care delivery. Our work in the UK is focused on supporting NHS Talking Therapies and wider mental health services. As a small, ambitious team, we are helping drive real change in how mental healthcare is delivered across the UK.
About the role
We are looking for an ABM & Marketing Executive to help grow our presence across the UK mental health market. This is a junior but high-impact marketing role with a strong focus on account-based marketing, supporting targeted engagement with priority accounts across NHS Talking Therapies and wider mental health services. You will work closely with the UK General Manager to help shape and implement strategies for key accounts, identify the right organisations and stakeholders, and improve how we engage the market. Alongside ABM activity, you will also support broader marketing initiatives across content, campaigns, webinars, events, CRM, and day-to-day execution. This is a hands-on role for someone who wants high autonomy, real responsibility, and the chance to learn fast inside a mission-driven AI company. You should be excited by the opportunity to test ideas, take ownership, and embrace the latest AI marketing tools to help us build a smarter, more modern marketing engine.
What you'll do
- Support the planning and delivery of account-based marketing activity across priority UK accounts
- Research target organisations, services, and stakeholders to help build account plans, contact lists, and engagement strategies
- Help shape, set up, and implement targeted engagement strategies for priority accounts
- Coordinate tailored outreach and campaign activity across channels including email, LinkedIn, webinars, events, and follow-up communications
- Work closely with the UK General Manager and wider team to ensure account engagement is well organised, relevant, and timely
- Support the execution of broader UK marketing campaigns and initiatives
- Help create and adapt marketing assets including one-pagers, case studies, email copy, social content, event materials, and presentations
- Use the latest AI marketing tools to improve research, content creation, campaign execution, and productivity, while maintaining high standards of quality and accuracy
- Maintain CRM and campaign data, support audience segmentation, and help track engagement and performance
- Assist with webinars, roundtables, conferences, and other market-facing activity
- Contribute to market research, campaign reporting, and day-to-day marketing coordination
- Take ownership of projects and deliver them with a high degree of autonomy
What we're looking for
- 1-3 years of experience in a marketing role, internship, graduate programme, or similar commercial environment
- A strong interest in B2B marketing, with enthusiasm for account-based marketing and targeted campaign execution
- Excitement about using the latest AI tools to work smarter, test ideas faster, and improve marketing effectiveness
- Excellent written communication skills and strong attention to detail
- Good organisational skills, with the ability to manage multiple tasks and priorities
- A proactive, hands-on approach and willingness to support across a range of marketing activities
- Comfort with autonomy, ownership, and a fast-moving startup environment
- Confidence working with different stakeholders in a collaborative, high-trust team
- Genuine interest in healthcare, mental health, and the role AI can play in improving access and quality of care
Desirable experience
- Exposure to HubSpot or another CRM / marketing automation platform
- Experience supporting campaigns, events, webinars, email marketing, or content development
- Experience using AI tools to support research, content, workflow, or campaign execution
- Experience in B2B SaaS, healthtech, or another complex or regulated market
- Familiarity with the NHS, mental health services, or public-sector audiences
- Interest in AI, digital health, or innovation in healthcare
Why join us
This is an opportunity to join a mission-driven AI company working on one of the most important challenges in healthcare today. You will be part of a small UK team with the chance to make a visible impact from day one. This role offers a rare combination of autonomy, responsibility, and growth: you will not just support someone else's strategy, you will help shape and implement your own. You will gain hands-on experience in account-based marketing while building broad marketing skills across campaigns, content, events, and market development. You will work closely with senior leadership in the UK, use the latest AI marketing tools in practice, and play a role in helping change the way mental healthcare is delivered across the country. We are looking for someone who is excited by the craft of marketing and who feels strongly about our mission: using evidence-based AI to make quality mental healthcare accessible to everyone, everywhere.
ABM & Marketing Executive in London employer: Limbic
Join a dynamic and mission-driven clinical AI company based in London, where you will have the opportunity to make a tangible impact on mental healthcare accessibility. Our supportive work culture fosters autonomy and innovation, allowing you to take ownership of your projects while collaborating closely with senior leadership. With a strong focus on employee growth, you will gain invaluable experience in account-based marketing and utilise cutting-edge AI tools, all while contributing to a cause that truly matters.
StudySmarter Expert Advice🤫
We think this is how you could land ABM & Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Limbic and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Limbic are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Limbic on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Limbic. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ABM & Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Limbic. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Limbic:Show us that you’ve done your homework! In your application, briefly mention what you admire about Limbic’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Limbic
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Limbic will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Limbic, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
