At a Glance
- Tasks: Drive impactful marketing strategies in the mental health sector using innovative AI tools.
- Company: Join a mission-driven clinical AI company transforming mental healthcare access.
- Benefits: Autonomy, responsibility, and hands-on experience in a supportive team environment.
- Other info: Opportunity to work closely with senior leadership and shape your own marketing strategies.
- Why this job: Make a real difference in mental health while developing your marketing skills.
- Qualifications: 1-3 years in marketing, strong communication skills, and a passion for healthcare.
The predicted salary is between 30000 - 40000 £ per year.
Reporting to: UK General Manager
Location: London / UK hybrid or remote
Level: Junior / Early career
About Us
We are a clinical AI company with a clear mission: using evidence-based clinical AI to make quality mental healthcare accessible to everyone, everywhere. We believe technology can play a meaningful role in improving access to mental healthcare, reducing pressure on overstretched services, and supporting better outcomes for patients - but only when it is built responsibly, grounded in evidence, and designed around the realities of care delivery. Our work in the UK is focused on supporting NHS Talking Therapies and wider mental health services. As a small, ambitious team, we are helping drive real change in how mental healthcare is delivered across the UK.
About The Role
We are looking for an ABM & Marketing Executive to help grow our presence across the UK mental health market. This is a junior but high-impact marketing role with a strong focus on account-based marketing, supporting targeted engagement with priority accounts across NHS Talking Therapies and wider mental health services. You will work closely with the UK General Manager to help shape and implement strategies for key accounts, identify the right organisations and stakeholders, and improve how we engage the market. Alongside ABM activity, you will also support broader marketing initiatives across content, campaigns, webinars, events, CRM, and day-to-day execution. This is a hands-on role for someone who wants high autonomy, real responsibility, and the chance to learn fast inside a mission-driven AI company. You should be excited by the opportunity to test ideas, take ownership, and embrace the latest AI marketing tools to help us build a smarter, more modern marketing engine.
What You'll Do
- Support the planning and delivery of account-based marketing activity across priority UK accounts
- Research target organisations, services, and stakeholders to help build account plans, contact lists, and engagement strategies
- Help shape, set up, and implement targeted engagement strategies for priority accounts
- Coordinate tailored outreach and campaign activity across channels including email, LinkedIn, webinars, events, and follow-up communications
- Work closely with the UK General Manager and wider team to ensure account engagement is well organized, relevant, and timely
- Support the execution of broader UK marketing campaigns and initiatives
- Help create and adapt marketing assets including one-pagers, case studies, email copy, social content, event materials, and presentations
- Use the latest AI marketing tools to improve research, content creation, campaign execution, and productivity, while maintaining high standards of quality and accuracy
- Maintain CRM and campaign data, support audience segmentation, and help track engagement and performance
- Assist with webinars, roundtables, conferences, and other market-facing activity
- Contribute to market research, campaign reporting, and day-to-day marketing coordination
- Take ownership of projects and deliver them with a high degree of autonomy
What We're Looking For
- 1-3 years of experience in a marketing role, internship, graduate programme, or similar commercial environment
- A strong interest in B2B marketing, with enthusiasm for account-based marketing and targeted campaign execution
- Excitement about using the latest AI tools to work smarter, test ideas faster, and improve marketing effectiveness
- Excellent written communication skills and strong attention to detail
- Good organisational skills, with the ability to manage multiple tasks and priorities
- A proactive, hands-on approach and willingness to support across a range of marketing activities
- Comfort with autonomy, ownership, and a fast-moving startup environment
- Confidence working with different stakeholders in a collaborative, high-trust team
- Genuine interest in healthcare, mental health, and the role AI can play in improving access and quality of care
Desirable Experience
- Exposure to HubSpot or another CRM / marketing automation platform
- Experience supporting campaigns, events, webinars, email marketing, or content development
- Experience using AI tools to support research, content, workflow, or campaign execution
- Experience in B2B SaaS, healthtech, or another complex or regulated market
- Familiarity with the NHS, mental health services, or public-sector audiences
- Interest in AI, digital health, or innovation in healthcare
Why join us
This is an opportunity to join a mission-driven AI company working on one of the most important challenges in healthcare today. You will be part of a small UK team with the chance to make a visible impact from day one. This role offers a rare combination of autonomy, responsibility, and growth: you will not just support someone else’s strategy, you will help shape and implement your own. You will gain hands-on experience in account-based marketing while building broad marketing skills across campaigns, content, events, and market development. You will work closely with senior leadership in the UK, use the latest AI marketing tools in practice, and play a role in helping change the way mental healthcare is delivered across the country. We are looking for someone who is excited by the craft of marketing and who feels strongly about our mission: using evidence-based AI to make quality mental healthcare accessible to everyone, everywhere.
ABM & Marketing Executive employer: Limbic
Join a dynamic and mission-driven clinical AI company based in London, where you will have the opportunity to make a tangible impact on mental healthcare accessibility. Our supportive work culture fosters autonomy and encourages personal growth, allowing you to take ownership of your projects while collaborating closely with senior leadership. With access to cutting-edge AI marketing tools and a focus on meaningful engagement strategies, this role offers a unique chance to develop your skills in a fast-paced environment dedicated to improving patient outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land ABM & Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the mental health and AI sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy about asking for informational interviews. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal project or portfolio that highlights your marketing abilities, especially in account-based marketing. Use this as a conversation starter during interviews to demonstrate your hands-on experience and creativity.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Understand how they use AI in mental healthcare and think of ways you can contribute. Tailor your answers to show how your skills align with their goals—this will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our mission-driven team. Let’s make mental healthcare accessible together!
We think you need these skills to ace ABM & Marketing Executive
Some tips for your application 🫡
Show Your Passion for Mental Health:When writing your application, let your enthusiasm for mental health and AI shine through. We want to see that you genuinely care about making a difference in this field, so share any relevant experiences or interests that connect you to our mission.
Tailor Your Application:Make sure to customise your CV and cover letter for the ABM & Marketing Executive role. Highlight your experience with account-based marketing and any relevant skills that align with what we’re looking for. This shows us you’ve done your homework and are serious about joining our team.
Be Clear and Concise:We appreciate clear communication, so keep your application straightforward and to the point. Use bullet points where possible and avoid jargon. This will help us quickly see how your skills match the role and make it easier for us to get to know you.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture while you’re at it.
How to prepare for a job interview at Limbic
✨Know Your Stuff
Before the interview, dive deep into the company’s mission and values. Understand how they use AI in mental healthcare and be ready to discuss how your skills can contribute to their goals. This shows genuine interest and helps you connect your experience with their needs.
✨Showcase Your Marketing Skills
Prepare examples of your past marketing experiences, especially any work related to account-based marketing or campaigns. Be ready to discuss specific tools you've used, like HubSpot or AI marketing tools, and how they helped you achieve results. This will demonstrate your hands-on experience and enthusiasm for the role.
✨Ask Smart Questions
Come prepared with thoughtful questions about the role and the team. Inquire about their current marketing strategies or how they measure success in their campaigns. This not only shows your interest but also gives you insight into how you can fit into their plans.
✨Embrace the Autonomy
Since this role offers a lot of autonomy, be ready to discuss how you handle responsibility and manage multiple tasks. Share examples of projects where you took ownership and drove results. This will highlight your proactive approach and readiness for a fast-paced environment.
