Performance Marketing Executive

What we’re after:

Performance Marketing Executive Reporting Line: Senior Performance Marketing Manager

Lily’s Headquarters: Goodge Street, Fitzrovia (with hybrid working between the office and working from home)

Equality and Inclusiveness at Lily’s Kitchen: At Lily’s Kitchen, we want to build and maintain a values-driven culture of trust and inclusion, one that empowers people safely and comfortably to express every characteristic of their personal identity and experience. We’re committed to supporting and encouraging a diverse and inclusive workforce. That means that whatever your ethnic origin, religion, gender, sexual orientation, gender identity, gender expression, age or status as an individual with a disability, you’ll get all the opportunities, respect and support you’d expect from a passionate business that cares about its people (as well as its pets). We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, individuals with disabilities and/or other people from underrepresented groups to apply. Lily’s Kitchen is an equal opportunities employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use.

Location: This is a hybrid role, with a mix between working approximately 1-2 days a week (or more if you prefer) in our beautiful central London office (Goodge Street) and working from home.

Every single member of the Lily’s Kitchen team pledges to uphold our B Corp and broader sustainability strategy personally, within their respective departments, and across the entire company. This commitment is demonstrated through actively advancing areas of responsibility within their teams, adhering to sustainability targets set by the company and departments, actively participating in sustainability discussions and decision-making processes, and fostering a team culture that is deeply passionate about the overall wellbeing of people, the planet and of course, pets.

Aligned with our commitment to being a force for good and championing ESG initiatives, financial compensation and reward is driven by annual objectives and performance, including the successful achievement of a social and environmental objective.

Your place at the Lily’s Kitchen Table: The Performance Marketing Executive is a hands-on, execution-focused role reporting into the Senior Performance Marketing Manager. You will be responsible for delivering, optimising and coordinating performance marketing campaigns across paid search, paid social, paid video, affiliates and display. You will ensure all campaigns are accurately built, launched, tracked, and managed, while overseeing spend, timelines, performance and operational processes. The role requires some PPC experience, exposure to multiple paid channels, and the ability to work effectively with agencies and internal teams to maintain high standards of delivery. Success in this role comes from exceptional attention to detail, proactive problem-solving, and consistently executing and optimising campaigns to achieve performance objectives.

How will I make a difference? You will:

• Execute and continuously optimise multi-channel paid media campaigns to meet performance targets.
• Build campaigns and adjust budgets, bids, and targeting based on strategy and performance.
• Monitor key metrics and produce clear, accurate & actionable weekly performance reports.
• Manage daily spend tracking, ensuring correct pacing and flagging risks or discrepancies.
• Oversee day-to-day Affiliate operations, including commission validations, partner approvals, tenancy bonusing, outreach, offer updates, and newsletters.
• Act as the primary day-to-day contact for agencies and partners, resolving queries and issues and providing them with timely creative assets, copy, promotions, and updates.
• Keep agency planners updated with upcoming activations, performance, and trading plans.
• Conduct spot-checks on agency campaign builds to ensure accuracy, quality, and best-practice adherence.
• Create a monthly competitor activity deck highlighting key ads, offers, and insights.
• Maintain a shared customer care ad deck for cross-team visibility of paid activity.
• Raise and manage purchase orders across all performance marketing channels and agencies.
• Generate promotional codes for various activities.

What will I need to be successful?

• Minimum 2 years’ hands-on experience supporting Google ads / PPC activity.
• Experience executing campaigns across additional paid media channels such as Meta, TikTok or Affiliates.
• Confidence managing daily operational tasks such as budget pacing, purchase orders, and maintaining internal and agency trackers.
• Experience collaborating with agencies or cross-functional teams.
• Good understanding of performance marketing metrics.
• Practical experience with GA4 and performance reporting.
• High attention to detail with the ability to manage multiple campaigns simultaneously.
• Ability to take strategic direction and execute independently, identifying issues or opportunities proactively.
• A results-oriented, ownership-driven mindset.
• Excellent organisation and communication skills.
• Eagerness to learn and a proactive approach to work.
• Comfort working in a fast-paced, continually adapting environment with multiple moving projects and targets.
• Passion for Lily’s Kitchen brand, product and philosophy.

At Lily’s Kitchen we believe that everyone should enjoy their time at work. We reward the care our people put into their job, by caring for them in return. Our benefits are designed to make our people smile, save for the future, stay healthy and give back where they can and include:

• Dogs at work; what better way to put a smile on your face!
• Flexible Working: flexitime, working from home, part-time working, flexible support, faith-based public holidays.
• Save for the Future and Protect Loved ones: a pension plan that goes beyond, the option for salary exchange and an option of an ethical pension fund reflecting our team’s attitudes and needs. Plus, a life assurance scheme to look after those that depend on you.
• Staying healthy and well: Our team’s health and wellbeing is very important to us and we offer private medical, private dental, employee assistance programme, mental first aiders and a cycle to work scheme (and an electric car salary sacrifice scheme).
• Supporting our community: with a volunteering allowance we can give back to causes we are passionate about. Plus supporting and having fun together as a team.
• And more …

Our Vision: We’re all about warming hearts, feeding souls and enriching lives, for both our customers and employees.

Our Values: Respectful. Dedicated. Audacious. Passionate. Responsible.

Our People: We seek out and develop talented people who love to succeed and make a positive difference in everything they do.

Lily’s Kitchen was founded in London in 2009, by Henrietta Morrison who set out to feed her beloved dog, Lily, food she could trust. Lily’s Kitchen is now the No1 Brand in premium natural pet food, still focusing on the mission to inspire pet parents to feed their four-legged friends natural, proper food for pets. Lily’s Kitchen was a founding member of the UK B Corp movement and the first pet food brand in the world to achieve B Corp status. Determined to use business as a force for good, Lily’s Kitchen has recently partnered with Dogs Trust to support dogs in need and is proud to lend a paw to charitable causes. We sell our nutritious natural recipes for cats and dogs in over 1,000 stockists, like Waitrose, Tesco, Ocado, organic food shops, vets, independent pet shops and garden centres all over the UK. We also sell internationally and are now sold in more than 30 countries worldwide.