Digital Trading Manager (DTC)

What we’re after:

Reporting Line: Head of Ecommerce (D2C)

Location: This is a hybrid role, with a mix between working approximately 1-2 days a week (or more if you prefer) in our beautiful central London office (Goodge Street) and working from home.

Every single member of the Lily’s Kitchen team pledges to uphold our B Corp and broader sustainability strategy personally, within their respective departments, and across the entire company. This commitment is demonstrated through actively advancing areas of responsibility within their teams, adhering to sustainability targets set by the company and departments, actively participating in sustainability discussions and decision-making processes, and fostering a team culture that is deeply passionate about the overall wellbeing of people, the planet and of course, pets.

Your place at the Lily’s Kitchen Table:

We’re looking for a commercially focused Trading Manager to execute digital trading strategies which deliver performance through a combination of data-driven decision making, thorough planning and effective management skills. You will work cross-functionally to ensure customer experience and brand guidelines are maintained and positively contribute to the build and execution of our website development roadmap linking to positive progress against KPIs. You will have line management responsibility for a Digital Trading Executive and oversee their learning and development, working together you will deliver a strong plan for success.

How will I make a difference? You will:

• Forecast, implement and analyse trading plans which deliver against channel and business KPIs
• Monitor and evaluate website performance and identify opportunities for optimisation driving for continued improvement of conversion and customer experience
• Build and manage trade forecasts and lead cross functional working groups to ensure performance with attention to continuous refinement and improvement of processes
• Collaborate with Supply Chain and Systems teams to ensure product management and availability
• Provide insight and product performance evaluation as part of product launch and development cycles
• Manage the Digital Trading Executive to deliver against the trading plan and help them prioritise areas of opportunity to contribute to traffic driving activity and commercial performance
• Work with the Marketing team to ensure content showcases Brand and Seasonal campaigns and build insight and recommendations for optimisation
• Collaborate with website developers to build and deliver a roadmap of improvements with associated testing plans
• Build customer journeys to support acquisition and retention strategies, reporting on key metrics and informing on opportunities to leverage merchandising and content
• Maintain knowledge of subscription platform and work with CRM on key retention strategies
• Support Customer Care team with troubleshooting queries and own any associated website live or dev ops support requirements
• Lead technical SEO roadmap with agency, with support from Digital Trading Executive working on keyword and content optimisation and leading on technical updates necessary to improve rankings and drive website traffic
• Be an ambassador for our social and environmental credentials – seeking opportunities to drive our ‘proper goodness’ content to consumers about our hard work in this area and working with like-minded partners/suppliers

Key Performance Indicators:

• Monthly & annual sales targets
• On time delivery of trading plan

Desired skills and experience:

• 5+ years experience in eCommerce trading and merchandising, including significant D2C experience
• Commercial mindset and ability to identify opportunities and risks and translate into trading plans
• Experience in Subscription platforms essential
• Strong analytical skills and able to interpret data and trends to inform strategic decision making
• Experience of running UAT on website development projects
• Confident building cross-functional relationships and influencing stakeholders
• Team player with strong communication and presentation skills
• Highly organised with attention to detail and project management capabilities
• Able to work in a fast-paced, continually adapting environment with moving projects and targets

At Lily’s Kitchen we believe that everyone should enjoy their time at work. We reward the care our people put into their job, by caring for them in return. Our benefits are designed to make our people smile, save for the future, stay healthy and give back where they can and include:

• Dogs at work; what better way to put a smile on your face!
• Flexible Working: flexitime, working from home, part-time working, flexible support, faith based public holidays
• Save for the Future and Protect Loved ones: a pension plan that goes beyond, the option for salary exchange and an option of an ethical pension fund reflecting our team’s attitudes and needs. Plus, a life assurance scheme to look after those that depend on you.
• Staying healthy and well: Our team’s health and wellbeing is very important to us and we offer private medical, private dental, employee assistance programme, mental first aiders and a cycle to work scheme (and an electric car salary sacrifice scheme).
• Supporting our community: with a volunteering allowance we can give back to causes we are passionate about.
• Plus supporting and having fun together as a team.

At Lily’s Kitchen we are pet food pioneers. We are changing the game with our mission to provide proper food for cats and dogs all over the world. Lily’s Kitchen was founded in London in 2009, by Henrietta Morrison who set out to feed her beloved dog, Lily, food she could trust. Lily’s Kitchen is now the No1 Brand in premium natural pet food, still focusing on the mission to inspire pet parents to feed their four-legged friends natural, proper food for pets. Lily’s Kitchen was a founding member of the UK B Corp movement and the first pet food brand in the world to achieve B Corp status. Determined to use business as a force for good, Lily’s Kitchen has recently partnered with Dogs Trust to support dogs in need and are proud to lend a paw to charitable causes. We sell our nutritious natural recipes for cats and dogs in over 1,000 stockists, like Waitrose, Tesco, Ocado, organic food shops, vets, independent pet shops and garden centres all over the UK. We also sell internationally and are now sold in more than 30 countries worldwide.

Our Vision: We’re all about warming hearts, feeding souls and enriching lives, for both our customers and employees.

Our Values: We recruit to our values at Lily’s Kitchen: Respectful. Dedicated. Audacious. Passionate. Responsible.

Our People: We seek out and develop talented people who love to succeed and make a positive difference in everything they do.