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For Companies At a Glance
- Tasks: Lead marketing strategy and drive growth for a vibrant jewellery brand.
- Company: Join LILY & ROO, a fast-growing online jewellery brand with a passion for meaningful design.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal and professional growth.
- Why this job: Make a real impact in a creative role that blends strategy and hands-on execution.
- Qualifications: Experience in marketing leadership, data-driven decision-making, and team management.
- Other info: Be part of a diverse team committed to inclusivity and innovation.
The predicted salary is between 60000 - 65000 £ per year.
LILY & ROO is a fast-growing online jewellery brand creating meaningful, beautifully crafted pieces designed to celebrate life’s moments. We are ambitious, commercially driven and customer-focused, with clear growth plans.
We are looking for a commercially sharp, hands-on marketing leader to help take us to the next stage. This role would suit an experienced Head of Marketing or a strong Senior Marketing Manager ready to step up into a full leadership role with real ownership and accountability.
The Role
We are looking for someone who has truly done it before. A strategic thinker who is also operational. A leader who develops their team but isn’t afraid to roll up their sleeves. Someone equally comfortable analysing conversion data as they are directing a photoshoot. This is not a purely strategic role — and it’s not purely managerial. We want the whole package.
You will move seamlessly between:
- Setting the marketing strategy
- Directing the content calendar
- Reviewing performance data
- Jumping into Shopify to improve product pages
- Analysing Klaviyo campaign performance
- Challenging agencies on results
- Testing and optimising across channels
This is an office-based role in Watford, working closely with the Founder and team to drive performance and growth.
Key Responsibilities
- Develop and own the full marketing strategy aligned to revenue and growth targets
- Set clear KPIs across acquisition, retention and conversion
- Identify growth opportunities and performance improvements
- Ensure all activity is commercially driven and measurable
- Manage, mentor and grow a capable, talented in-house marketing team
- Provide structure, clarity and accountability
- Motivate the team and create momentum around key priorities
- Own and direct the content calendar in line with launches and trading moments
- Lead campaign planning from concept to execution
- Analyse product page performance and customer journeys
- Oversee email strategy via Klaviyo and analyse campaign and flow performance
- Own and execute PR in-house — this is not agency-led
- Monitor CAC, ROAS, LTV, CVR and retention
What We’re Looking For
You may already be a Head of Marketing, or a high-performing Senior Marketing Manager ready to take the next step. You are:
- Commercially sharp and data-driven
- Strategic but highly hands-on
- Confident working within Shopify
- Strong with Klaviyo and email optimisation
- Experienced in managing and challenging agencies
- A natural team leader who motivates and drives accountability
How to Apply
LILY & ROO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. To apply, please send your CV and a covering letter outlining your experience and why you would be a great fit for the role.
Growth-Oriented Head of Marketing for Jewellery Brand in Watford employer: LILY & ROO
Contact Detail:
LILY & ROO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth-Oriented Head of Marketing for Jewellery Brand in Watford
✨Tip Number 1
Get to know the brand inside out! Before your interview, dive deep into LILY & ROO's products, values, and recent campaigns. This will help you speak their language and show that you're genuinely interested in what they do.
✨Tip Number 2
Prepare to showcase your hands-on experience. Be ready to discuss specific examples where you've successfully led marketing strategies or optimised conversion rates. They want someone who can roll up their sleeves, so highlight your operational skills!
✨Tip Number 3
Don’t just talk numbers; bring data to the table! Be prepared to discuss how you've used analytics tools like Klaviyo or Shopify to drive results. Showing that you can translate data into actionable insights will set you apart.
✨Tip Number 4
Finally, be yourself! LILY & ROO is looking for a leader who can motivate and inspire their team. Share your leadership style and how you create a positive, accountable environment. Remember, they want the whole package!
We think you need these skills to ace Growth-Oriented Head of Marketing for Jewellery Brand in Watford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role at LILY & ROO. Highlight your relevant experience in marketing, especially any hands-on roles that showcase your ability to drive growth and lead a team.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of your past successes in marketing and how they align with our goals at LILY & ROO.
Show Your Passion for Jewellery: Let your love for jewellery shine through in your application. Mention any personal connections to the industry or how you resonate with our brand's mission to celebrate life's moments.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at LILY & ROO!
How to prepare for a job interview at LILY & ROO
✨Know Your Numbers
Before the interview, brush up on key metrics like CAC, ROAS, and CVR. Be ready to discuss how you've used data to drive marketing decisions in your previous roles. This shows you’re not just a creative thinker but also commercially sharp.
✨Showcase Your Hands-On Experience
Prepare examples of when you've rolled up your sleeves to get involved in operational tasks, like optimising product pages on Shopify or leading a photoshoot. This role requires a blend of strategy and execution, so highlight your versatility.
✨Demonstrate Team Leadership
Think of specific instances where you've motivated and developed your team. Share how you’ve created momentum around key priorities and elevated standards. This will show that you can lead while still being hands-on.
✨Align with Brand Values
Familiarise yourself with LILY & ROO’s brand tone and positioning. Be prepared to discuss how you would maintain brand consistency across various channels and how your vision aligns with their growth plans. This demonstrates your commitment to their mission.