At a Glance
- Tasks: Lead content creation and social media strategy for a vibrant jewellery brand.
- Company: Join LILY & ROO, a fast-growing British jewellery brand with a creative culture.
- Benefits: Enjoy a competitive salary, staff discounts, and a collaborative work environment.
- Other info: Office-based role in Watford with great career growth opportunities.
- Why this job: Make your mark in the jewellery industry while working on exciting campaigns and partnerships.
- Qualifications: Three years of marketing experience, especially in content and social media.
The predicted salary is between 35000 - 35000 £ per year.
Brand and Content Manager
Location
Watford, Hertfordshire
Salary
£35,000 per annum
Working pattern
Full-time, office-based, five days per week
Reports to
- Head of Marketing
- About LILY & ROO
Founded in 2018, LILY & ROO is a fast-growing British jewellery brand creating beautifully handmade jewellery for life’s most meaningful moments.
From weddings, birthdays and anniversaries to christenings and everyday gifting, our collections are designed to be treasured.
Around 40% of our jewellery is handmade by our team near London, combining thoughtful personalisation with premium quality and attention to detail.
The Role
We are looking for a Brand and Content Manager with at least three years’ experience in content marketing, social media marketing and brand campaigns.
This is an ideal next step for a Senior Marketing Executive ready to take ownership of organic social media, content strategy, influencer marketing and brand partnerships within a growing e-commerce jewellery brand.
This is a creative, hands-on role.
You will work collaboratively with our Marketing Executive and Junior Marketing Executive, providing clear briefs and helping the team deliver the marketing calendar.
You will also support the Head of Marketing with wider brand strategy, PR and photoshoots.
- Key Accountabilities
- Content and Social Media
- Own and deliver the content calendar across Instagram, Tik Tok, Pinterest, email and the website.
- Lead the creation of engaging, on-brand content for product launches, campaigns and key trading moments.
- Plan, schedule and publish organic social content using Later.
- Create clear briefs for colleagues, creators and external partners, ensuring content is delivered on time and to a consistently high standard.
- Monitor performance and use results to improve organic reach, engagement and commercial effectiveness.
- Campaigns and Brand
- Lead content delivery for brand and product campaigns from initial brief through to launch.
- Ensure campaign content is consistent across social media, email, the website and partnerships.
- Work with the Head of Marketing to bring the LILY & ROO brand strategy to life.
- Identify relevant social, fashion and jewellery trends and translate them into brand opportunities.
- Influencers and Partnerships
- Own influencer marketing and creator activity, including gifting, paid collaborations, affiliate relationships and campaign content.
- Identify creators and brand partners who genuinely align with LILY & ROO.
- Agree deliverables, fees and usage rights within budget and ensure content is delivered on time.
- Develop brand partnerships, competitions and collaborative campaigns.
- Track performance, manage budgets and report on measurable results and return on investment.
- PR and Photoshoots
- Support the Head of Marketing with PR opportunities, press materials, product samples and brand storytelling.
- Help build relationships with lifestyle, fashion and jewellery editors and align PR activity with campaigns and launches.
- Support campaign, lifestyle, e-commerce and social media photoshoots, contributing to creative concepts, mood boards and shot lists.
- Attend shoots, organise final assets and ensure the content captured meets the needs of each marketing channel.
About You
- At least three years’ marketing experience, ideally within jewellery, fashion, beauty, lifestyle or e-commerce.
- Experience as a Senior Marketing Executive, or in a similar role, with strong content marketing, organic social media and campaign delivery experience.
- Experience working with influencers, creators and brand partners.
- A clear understanding of how brand-led content supports commercial performance.
- Excellent organisation, communication and written English, with the ability to manage multiple deadlines without close supervision.
- A proactive, collaborative approach and confidence providing direction to junior colleagues.
- Experience using social media scheduling tools; knowledge of Later and Canva would be advantageous.
- What Success Looks Like
- Growing organic social engagement and reach against clear KPIs set by the Head of Marketing.
- Delivering successful product launches and campaigns on time.
- Building meaningful influencer and brand partnerships that achieve measurable results.
- Increasing brand awareness and PR coverage.
- Delivering consistently high-quality creative that supports commercial growth.
What We Offer
- Ownership of LILY & ROO’s content and organic social media activity.
- The opportunity to work across campaigns, influencers and brand partnerships.
- Close collaboration with the Head of Marketing, Managing Director, Founders and wider team.
- A creative and collaborative working environment.
- Staff discount across LILY & ROO jewellery.
This is an office-based role at our Watford headquarters, five days per week. Candidates must be able to commute to Watford Junction comfortably.
LILY & ROO is an equal opportunities employer.
We welcome applications from all suitably qualified candidates, regardless of age, disability, gender, race, religion or belief, sex or sexual orientation.
If you require reasonable adjustments during the recruitment process, please let us know.
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Brand and Content Manager in Watford employer: LILY & ROO
LILY & ROO is an exceptional employer, offering a vibrant and creative work culture where your contributions directly impact the growth of a fast-growing British jewellery brand. With a focus on collaboration and personal development, employees enjoy opportunities to take ownership of their projects while benefiting from a supportive team environment and a generous staff discount on our beautiful handmade jewellery. Located in Watford, our office fosters a dynamic atmosphere that encourages innovation and celebrates meaningful moments in life.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Content Manager in Watford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LILY & ROO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LILY & ROO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LILY & ROO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LILY & ROO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Content Manager in Watford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LILY & ROO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LILY & ROO:Show us that you’ve done your homework! In your application, briefly mention what you admire about LILY & ROO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LILY & ROO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LILY & ROO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LILY & ROO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
