Digital Marketing Manager in Leeds

Location:
Leeds (Office Based)

Department:
Marketing

Reports to:
Senior Leadership

Contract:
Full-time, Permanent

About Lily

Lily is a multi award-winning provider of communications and IT solutions for business, helping organisations across the UK improve efficiency, future-proof their operations and reduce costs. Lily is proud to be the Home of Digital Transformation, supporting businesses with everything from business phone systems and connectivity, to IT services, mobiles and more.

Based at our HQ in Leeds, we work closely with businesses to deliver innovative and tailored solutions, supported by trusted technology partners and strong customer service.

Role Overview

We\’re looking for a Digital Marketing Manager to join Lily at an exciting phase of growth. This role is ideal for someone who is creative, organised and performance-focused, with strong experience delivering digital campaigns and content that drive visibility, engagement and lead generation.

You will play a pivotal role in working alongside a contract marketing specialist and a digital agency on a Lily\’s new website. Beyond the redevelopment phase, you\’ll he instrumental in managing, maintaining and optimising the website to ensure it continues to perform, generate leads and support business growth.

Key Responsibilities

Website Development, Management & Optimisation

• Support the redevelopment and refresh of Lily\’s company website in collaboration with a contract marketing specialist and digital agency.
• Help shape the structure, messaging and content improvements to align with Lily\’s brand and services.
• Manage ongoing website updates including copy changes, new service/product content, and optimisation for conversions.
• Take ownership of website performance going forward, ensuring it remains accurate, engaging, up to date and commercially effective.

Campaign Development & Execution

• Plan, develop and execute integrated marketing campaigns to support awareness and lead generation.
• Manage digital campaign timelines, workflows and delivery across multiple channels
• Collaborate with internal stakeholders to align marketing activity with commercial goals.

Paid Advertising (Google Ads + Paid Social)

• Create, manage and optimise
  Google Ads campaigns
  (Search, Display, Remarketing if applicable).
• Create and manage
  paid social media advertising campaigns
  across platforms such as LinkedIn, Meta (Facebook/Instagram) and others.
• Monitor budget spend, track results, run testing and optimise creative/audiences to drive performance.
• Ensure clear campaign tracking and reporting on lead generation outcome.

HubSpot Implementation & HubSpot Management

• Support or lead the implementation and ongoing management of HubSpot
• Build and optimise HubSpot assets including:

-Email campaigns.

-Landing pages and forms.

-Workflows / automations.

-Lists and segmentation.

• Ensure marketing activity is tracked clearly and supports lead generation reporting.

Email Marketing

• Plan and deliver email marketing campaigns including promotions, lead nurture journeys and follow-up sequences.
• Build, schedule and optimise email performance (opens, clicks, conversions).
• Maintain consistency of messaging and tone across campaign.

Social Media & Content Creation

• Create exciting and compelling content across Lily\’s digital channels, including social platforms.
• Create content for social media including:

-Graphic design and written captions.

-Photography and videography.

-Customer testimonials and case studies.

• Perform hashtag and keyword research to follow trends and increase visibility.
• Actively engage on social media to increase the Lily brand presence and reach.
• Support internal teams with LinkedIn activity to increase lead generation.

SEO & Copywriting

• Create blog content, ensuring it takes into