At a Glance
- Tasks: Lead innovative marketing campaigns to support Lilli's mission of helping people live independently.
- Company: Fast-growing health tech company focused on making a genuine difference in people's lives.
- Benefits: Competitive salary, flexible working, and the chance to impact real change.
- Other info: Exciting opportunity for career growth in a meaningful sector.
- Why this job: Join a dynamic team and use your creativity to improve lives through technology.
- Qualifications: Experience in B2B marketing, strong writing skills, and familiarity with HubSpot.
The predicted salary is between 40000 - 50000 £ per year.
Lilli is a technology-enabled care company supporting people to live independently for longer. As a fast-growing health tech company, Lilli is building across both B2B (local authorities, ICBs, care providers) and B2C markets. We're looking for driven, curious people who want to make a genuine difference to people’s lives.
This is a hands-on, high-impact marketing role for someone based in the UK who thrives on getting stuck in and wants to own their work end-to-end. You'll sit at the heart of Lilli's commercial engine, generating demand and supporting revenue. You'll work closely with the sales, external affairs and product teams to build and run marketing programmes across both our B2B and B2C channels.
This role will suit someone who is energised by variety, comfortable switching between strategic thinking and detailed execution, and genuinely excited about marketing technology that improves people's lives.
What makes this role challenging
- Our B2B sales cycles can be long and complex so we need campaigns that nurture and support a strong hand-off to sales.
- Our B2C offering is brand new – so you’ll be supporting us to get this off the ground.
- HubSpot is central to how we operate. You'll need to build and optimise workflows that actually get used, and report on results.
- Lilli is a category-creator in a noisy market. You'll need to cut through without a huge budget.
- You'll be supporting bids and evidence generation — work that requires precision, credibility, and an ability to translate impact into compelling narrative.
Responsibilities
- Lead generation & marketing automation
- Own and develop Lilli's inbound and outbound lead generation across B2B and B2C channels.
- Build, manage, and continuously improve HubSpot workflows, nurture sequences, and lead scoring.
- Work with sales to ensure marketing-sourced leads are well-qualified and properly handed off.
- Report on pipeline contribution, lead quality, and marketing ROI.
- Campaign management & digital marketing
- Work with external affairs and sales to plan and execute multi-channel campaigns (email, paid, organic, social, content) aligned to commercial priorities.
- Manage and optimise Lilli's digital presence — website, SEO, LinkedIn, and beyond.
- Track and report on campaign performance, with a clear eye on what's working and what isn't.
- Work closely with Head of External Affairs on an engaging content calendar that increases engagement.
- Events
- Lead planning and delivery of Lilli's presence at sector events, conferences, and partner webinars.
- Identify the right events for our audience and make sure we show up brilliantly.
- Manage marketing support, logistics, materials, follow-up, and pipeline attribution for all events activity (online and offline).
- Bids & evidence
- Support the team on new bids and procurement responses — writing, formatting, and pulling together compelling submissions.
- Help gather and structure evidence of Lilli's impact: case studies, outcome data, and customer stories.
- Work with internal stakeholders to ensure we have the proof points to win new business.
- Cross-functional support
- Collaborate with sales, external affairs, product, and customer success to ensure consistent, credible messaging across touchpoints.
Qualifications
- You have solid B2B marketing experience within social care, local government or the NHS.
- You know HubSpot well. Not just the basics - you've built workflows, set up lead scoring, and debugged a sequence that wasn't converting.
- You're a strong writer. You can write a sharp LinkedIn post, a persuasive nurture email, and a bid response paragraph.
- You're data-driven and can report clearly on what you're doing and why it matters.
- You've managed events, from logistics to follow-up, and you know how to make a stand count.
- You're a self-starter who doesn't need to be told what to do next.
- You care about the mission. Lilli is trying to help vulnerable people live well at home for longer. That should mean something to you.
Bonus if you have:
- Familiarity with the TEC/telecare landscape.
- Experience supporting bid writing or public sector procurement responses.
Marketing Manager employer: Lilli
Lilli is an exceptional employer that fosters a dynamic and inclusive work culture, where employees are empowered to make a meaningful impact in the health tech sector. With a strong focus on personal and professional growth, Lilli offers opportunities for hands-on experience in a fast-paced environment, alongside competitive benefits and a commitment to improving the lives of vulnerable individuals. Located in the UK, this role provides the chance to be at the forefront of innovative marketing strategies that drive both B2B and B2C initiatives, making it an ideal place for passionate marketers looking to contribute to a noble cause.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the health tech space. Attend industry events, webinars, or even local meetups. You never know who might have a lead on that perfect Marketing Manager role!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your marketing expertise, especially with HubSpot. This will not only demonstrate your capabilities but also give you something tangible to discuss in interviews.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, make sure to highlight how your experience aligns with their mission. For Lilli, emphasise your passion for improving lives through technology and your understanding of B2B and B2C marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Lilli and making a difference.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion for the Mission:When you're writing your application, let your enthusiasm for Lilli's mission shine through. We want to see that you genuinely care about helping people live independently and how your skills can contribute to that goal.
Tailor Your Experience:Make sure to highlight your B2B marketing experience, especially in social care or local government. We’re looking for someone who can hit the ground running, so connect your past roles to what we do at Lilli.
Be Data-Driven:We love numbers! In your application, mention specific metrics or results from your previous campaigns. Show us how you've used data to drive decisions and improve outcomes—this is key for our marketing role.
Keep It Clear and Concise:Your writing should be sharp and to the point. Whether it’s a LinkedIn post or a bid response, clarity is crucial. Make sure your application reflects your strong writing skills and ability to communicate effectively.
How to prepare for a job interview at Lilli
✨Know Your Stuff
Before the interview, dive deep into Lilli's mission and values. Understand how their technology impacts people's lives and be ready to discuss how your marketing experience aligns with their goals. This shows genuine interest and helps you connect your skills to their needs.
✨Showcase Your HubSpot Skills
Since HubSpot is central to Lilli's operations, come prepared to discuss specific workflows you've built or optimised in the past. Share examples of how you've used lead scoring and nurturing sequences to drive results, as this will demonstrate your hands-on experience and technical know-how.
✨Be Data-Driven
Lilli values a data-driven approach, so be ready to talk about how you've tracked and reported on campaign performance in previous roles. Bring examples of metrics you've used to measure success and how you've adjusted strategies based on data insights.
✨Prepare for B2B and B2C Discussions
Given the dual focus on B2B and B2C channels, think about how you can contribute to both areas. Prepare examples of campaigns you've executed in each space, and be ready to discuss how you would approach the unique challenges of launching a new B2C offering while supporting complex B2B sales cycles.
