At a Glance
- Tasks: Lead marketing initiatives to support B2B and B2C growth in a health tech company.
- Company: Fast-growing tech-enabled care company focused on improving lives.
- Benefits: Competitive salary, flexible working, and the chance to make a real impact.
- Other info: Dynamic role with opportunities for creativity and professional growth.
- Why this job: Join a mission-driven team and help vulnerable people live independently.
- Qualifications: Experience in B2B marketing, strong writing skills, and HubSpot expertise.
The predicted salary is between 40000 - 50000 € per year.
Lilli is a technology-enabled care company supporting people to live independently for longer. As a fast-growing health tech company, Lilli is building across both B2B (local authorities, ICBs, care providers) and B2C markets. We're looking for driven, curious people who want to make a genuine difference to people’s lives.
This is a hands-on, high-impact marketing role for someone based in the UK who thrives on getting stuck in and wants to own their work end-to-end. You'll sit at the heart of Lilli's commercial engine, generating demand and supporting revenue.
You will work closely with the sales, external affairs and product teams to build and run marketing programmes across both our B2B and B2C channels. This role will suit someone who is energised by variety, comfortable switching between strategic thinking and detailed execution, and genuinely excited about marketing technology that improves people's lives.
What makes this role challenging
- Our B2B sales cycles can be long and complex so we need campaigns that nurture and support a strong hand-off to sales.
- Our B2C offering is brand new – so you’ll be supporting us to get this off the ground.
- HubSpot is central to how we operate. You'll need to build and optimise workflows that actually get used, and report on results.
- Lilli is a category-creator in a noisy market. You'll need to cut through without a huge budget.
- You'll be supporting bids and evidence generation — work that requires precision, credibility, and an ability to translate impact into compelling narrative.
Responsibilities
- Lead generation & marketing automation
- Own and develop Lilli's inbound and outbound lead generation across B2B and B2C channels.
- Build, manage, and continuously improve HubSpot workflows, nurture sequences, and lead scoring.
- Work with sales to ensure marketing-sourced leads are well-qualified and properly handed off.
- Report on pipeline contribution, lead quality, and marketing ROI.
- Campaign management & digital marketing
- Work with external affairs and sales to plan and execute multi-channel campaigns (email, paid, organic, social, content) aligned to commercial priorities.
- Manage and optimise Lilli's digital presence — website, SEO, LinkedIn, and beyond.
- Track and report on campaign performance, with a clear eye on what's working and what isn't.
- Work closely with Head of External Affairs on an engaging content calendar that increases engagement.
- Events
- Lead planning and delivery of Lilli's presence at sector events, conferences, and partner webinars.
- Identify the right events for our audience and make sure we show up brilliantly.
- Manage marketing support, logistics, materials, follow-up, and pipeline attribution for all events activity (online and offline).
- Bids & evidence
- Support the team on new bids and procurement responses — writing, formatting, and pulling together compelling submissions.
- Help gather and structure evidence of Lilli's impact: case studies, outcome data, and customer stories.
- Work with internal stakeholders to ensure we have the proof points to win new business.
- Cross-functional support
- Collaborate with sales, external affairs, product, and customer success to ensure consistent, credible messaging across touchpoints.
Requirements
- You have solid B2B marketing experience within social care, local government or the NHS.
- You know HubSpot well. Not just the basics - you've built workflows, set up lead scoring, and debugged a sequence that wasn't converting.
- You're a strong writer. You can write a sharp LinkedIn post, a persuasive nurture email, and a bid response paragraph.
- You're data-driven and can report clearly on what you're doing and why it matters.
- You've managed events, from logistics to follow-up, and you know how to make a stand count.
- You're a self-starter who doesn't need to be told what to do next.
- You care about the mission. Lilli is trying to help vulnerable people live well at home for longer. That should mean something to you.
Bonus if you have:
- Familiarity with the TEC/telecare landscape.
- Experience supporting bid writing or public sector procurement responses.
Marketing Manager employer: Lilli
Lilli is an exceptional employer that fosters a dynamic and inclusive work culture, where employees are empowered to make a meaningful impact in the health tech sector. With a strong focus on personal and professional growth, Lilli offers ample opportunities for career advancement while supporting a mission that truly matters—helping vulnerable individuals live independently. Located in the UK, the company promotes a collaborative environment, encouraging innovation and creativity in every marketing initiative.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Get networking! Reach out to people in the industry, especially those who work at Lilli or similar companies. Attend relevant events and webinars to make connections and show your enthusiasm for the role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your B2B marketing experience, especially with HubSpot. This will help you stand out and demonstrate your hands-on approach.
✨Tip Number 3
Be proactive! Follow up after interviews or networking events with a thank-you note or a message expressing your continued interest. It shows you're genuinely excited about the opportunity.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're serious about joining our mission to make a difference in people's lives.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see that you genuinely care about making a difference in people's lives, especially in the health tech space.
Tailor Your Experience:Make sure to highlight your B2B marketing experience and any specific achievements related to social care or local government. We love seeing how your past roles have prepared you for this hands-on position!
Be Clear and Concise:We appreciate strong writing skills, so keep your application sharp and to the point. Use clear language to convey your ideas and make sure to proofread for any errors before hitting send!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Lilli.
How to prepare for a job interview at Lilli
✨Know Your Stuff
Before the interview, dive deep into Lilli's mission and values. Understand their B2B and B2C markets, and be ready to discuss how your marketing experience aligns with their goals. This shows genuine interest and helps you connect your skills to their needs.
✨Showcase Your HubSpot Skills
Since HubSpot is central to Lilli's operations, come prepared to discuss specific workflows you've built or optimised. Share examples of how you've used lead scoring and nurturing sequences to drive results. This will demonstrate your hands-on experience and technical know-how.
✨Be Data-Driven
Lilli values data-driven decision-making, so be ready to talk about how you've tracked campaign performance in the past. Bring examples of metrics you've reported on and how those insights shaped your marketing strategies. This will highlight your analytical skills and ability to adapt.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams, so think of examples where you've successfully collaborated across departments. Discuss how you ensured consistent messaging and supported sales efforts. This will show that you're a team player who can thrive in a dynamic environment.
