At a Glance
- Tasks: Manage social media, create engaging content, and drive marketing campaigns for a luxury restaurant.
- Company: Lilibet’s, a top-rated luxury seafood restaurant in Mayfair.
- Benefits: Exciting work environment, opportunities for creativity, and growth in the hospitality industry.
- Other info: Hands-on role with opportunities to build relationships and develop innovative marketing strategies.
- Why this job: Join a dynamic team and make an impact in London's vibrant restaurant scene.
- Qualifications: 1-3 years of marketing experience, strong social media skills, and a passion for hospitality.
The predicted salary is between 27000 - 33000 £ per year.
About Lilibet’s
We are a luxury seafood restaurant in the heart of Mayfair.
Since opening in September 2025, we have established ourselves as one of London's most exciting new restaurant destinations, ranking at number 57 in the top 100 restaurants 2026.
As we look to grow and develop our brand further, we are looking for an in-house Social Media & Marketing professional to join our team.
This is an exciting opportunity for someone who loves restaurants and enjoys working across all areas of marketing and brand strategy, social media, PR, events and partnerships in a fast-paced hospitality environment.
The Role
Reporting directly to senior management, you will oversee the day-to-day marketing activity with a heavy focus on Social Media & Digital Marketing for the restaurant, helping drive awareness, reservations and guest engagement.
Key Responsibilities
- Social Media
- Plan and manage the restaurant's social media calendar
- Create engaging on-brand content across Instagram, Tik Tok, Facebook, and Linked In where appropriate
- Craft on-brand copy for all social posts
- Capture photography and short-form video content in the restaurant
- Manage external photographers and content creators
- Monitor engagement and community management
- Identify trends and opportunities for growth
- Monitor, analyse, and report on agreed key performance indicators (KPIs) across all channels, providing actionable insights and recommendations for continuous improvement.
- Digital Marketing
- Support and deliver marketing campaigns from concept through to delivery
- Maintain website content where required
- Produce email newsletters and guest communications (Seven Rooms Marketing)
- Create marketing collateral for the restaurant (with support from external design team)
- Assist with photography shoots
- PR & Media Relations
- Manage relationships with journalists, editors and media contacts
- Draft and distribute press releases (with support from PR agency as required)
- Coordinate media visits and press dinners
- Respond to reactive media enquiries
- Maintain press contact databases
- Track media coverage and report on results
- Influencer Marketing
- Identify suitable creators aligned with the brand
- Manage influencer invitations and collaborations
- Coordinate gifted experiences and hosted visits
- Measure campaign performance
- Partnerships & Events
- Develop relevant luxury partnerships and local marketing
- Coordinate brand collaborations
- Support private dining and events team as required, for marketing events
- Assist with seasonal campaigns and activations
About You
You'll ideally have
- 1–3 years' marketing experience
- Hospitality, luxury, lifestyle or premium brand experience
- Strong understanding of Digital Marketing
- Strong social media knowledge (Instagram and Tik Tok primarily)
- Excellent writing skills
- Experience creating content for Instagram and Tik Tok
- Confident photography and mobile videography skills
- Good organisational skills and attention to detail
- Ability to manage high volume and multiple projects simultaneously
- A proactive, creative mindset
- Excellent communication skills
- Experience using Canva, Meta Business Suite, Later/Hootsuite, Mailchimp or Klaviyo and Google Analytics would be advantageous.
What We're Looking For
We're looking for someone who
- Loves restaurants and hospitality
- Understands luxury brands
- Is highly organised and self‑motivated
- Can spot marketing opportunities before others do
- Enjoys building relationships with media and creators
- Is happy to be hands‑on, whether capturing content during service or hosting an influencer dinner
- Wants to grow with an ambitious independent restaurant
- Owns the restaurant's Google Business Profile and guest review strategy.
- Build relationships with concierges at luxury hotels in Mayfair.
- Maintains relationships with local businesses and corporate clients.
- Create seasonal marketing calendars (Christmas, Valentine's Day, Wimbledon, Fashion Week, Frieze, etc.).
- Maintain a bank of photography and video assets.
- Track competitor activity and industry trends.
- Support menu launches and chef announcements.
- Coordinate awards submissions and "Best Restaurant" listings.
- Maintain a CRM/database of VIP guests and marketing contacts (where appropriate and GDPR-compliant).
- Knowledge of the following platforms: Seven Rooms, In Design, Word Press, Google Business, Meta platforms, Triple Seat
- #J-18808-Ljbffr
Social Media & Marketing Executive employer: Lilibet
Lilibet’s Restaurant in Mayfair is an exceptional employer, offering a vibrant work culture that prioritises excellence and professional growth. With a commitment to sustainability and seasonality, employees enjoy unique benefits such as guaranteed time off during the holidays, health and wellness support, and opportunities for career advancement in a prestigious dining environment. Join our ambitious team where your dedication to high standards will be recognised and rewarded.
