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For Companies At a Glance
- Tasks: Lead product marketing strategies and collaborate with teams to drive growth in the hospitality sector.
- Company: Join Lightspeed, a global leader in commerce solutions, empowering businesses since 2005.
- Benefits: Enjoy flexible working, unlimited paid time off, health insurance, and wellness perks.
- Why this job: Be part of a dynamic team making a real impact in the hospitality industry.
- Qualifications: 5+ years in product marketing; SaaS experience preferred; bilingual in English and German/French.
- Other info: Lightspeed values diversity and inclusion, welcoming applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
The Product Marketing team at Lightspeed is seeking a creative, results-oriented Senior Product Marketing Manager, Hospitality to accelerate growth of the Lightspeed Restaurant product in EMEA (Germany/France) and North America. Reporting to the Manager, Hospitality PMM and working closely with other Hospitality PMMs based in EMEA and APAC, you will define our go-to-market strategy, positioning, messaging, and competitive differentiation while working closely with Product, Strategy, Sales, and Customer teams to refine product-market fit.
This role is ideal for a strategic thinker who can develop persona documents, messaging frameworks, and identify opportunities to increase the adoption and usage of your product portfolio. At Lightspeed, as Senior Product Marketing Manager, you will build relationships throughout the organization. You will interact with diverse stakeholders such as product, marketing, sales, customer service, partnerships and others in order to help shape product roadmap and accelerate the launch and lifecycle management of our various products.
What you’ll be responsible for:
- Own product positioning and messaging for your portfolio, ensuring clarity, differentiation, and alignment across all customer touchpoints.
- Deeply understand the Hospitality industry, including market dynamics, customer needs, and the technology landscape that empowers restaurateurs to succeed.
- Lead competitive and market analysis, including win/loss research and industry trend monitoring, using insights to shape product strategy, messaging, and go-to-market (GTM) execution.
- Conduct ongoing customer research, including interviews and surveys, to build and maintain a deep understanding of customer personas, needs, and behaviours.
- Drive go-to-market strategy and execution for new and existing products in your portfolio, collaborating cross-functionally and owning the performance of GTM initiatives.
- Define and influence key product metrics (e.g. adoption, NPS, retention) in close partnership with Product, Sales, and Customer Success teams.
- Identify and track KPIs that will help drive the overall success of your product portfolio.
- Develop roadmap of marketing initiatives that spans the customer lifecycle, from initial launch through product adoption, onboarding and retention.
- Being the go-to person for messaging around your product portfolio and value proposition.
- Develop collaborative relationships with various cross-functional teams, including Marketing, Product Managers, GTM leadership, and production teams of creatives and automation specialists.
- Act as the key liaison for go-to-market teams in your region. Leverage insights from internal stakeholders and customers to optimize funnel and enhance enablement material.
- Collaborate with Creative, Content, and Product teams to develop compelling, customer-centric content and campaigns that drive impact.
What you need to bring to the team:
- 5+ years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience.
- Previous background in SaaS marketing, or with exposure to small business audiences.
- Strong strategic thinking with experience in positioning, messaging, and driving product growth.
- Proven ability to collaborate across teams and influence senior stakeholders.
- Strong research and quantitative skills to generate market insights and competitor intelligence.
- Excellent project management and communication skills to lead and influence multiple cross-functional and cross-regional stakeholders to meet project objectives and deadlines.
- Genuine interest in and curiosity in helping small businesses succeed.
- Bilingual proficiency in English and German/French.
Even better if you have, but not necessary:
- Experience in the hospitality industry in any capacity is a strong asset!
- MBA or Product Marketing Alliance certification.
What’s in it for you?
- Ability to do your job in a truly flexible environment.
- Genuine career opportunities in a company that’s creating new jobs every day.
- Work in a team big enough for growth but lean enough to make a real impact.
- Enjoy a range of benefits that’ll keep you happy, healthy, and (not) hungry:
- Lightspeed RSU program (we are all owners).
- Unlimited paid time off policy.
- Flexible working policy.
- Immediate access to health insurance.
- Health and wellness benefits.
- Paid leave assistance for new parents.
- LinkedIn learning license.
- 1 paid volunteer day annually.
Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that.
Contact Detail:
Lightspeed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager New London, England, United Kingdom
✨Tip Number 1
Familiarise yourself with the hospitality industry and its current trends. Understanding the market dynamics and customer needs will help you speak confidently about how your experience aligns with the role.
✨Tip Number 2
Network with professionals in the product marketing and hospitality sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss your previous successes in product positioning and messaging. Be ready to share specific examples of how you've driven product growth and influenced stakeholders in past roles.
✨Tip Number 4
Showcase your bilingual skills in English and German/French during conversations. This will not only highlight your qualifications but also demonstrate your ability to connect with diverse teams and customers.
We think you need these skills to ace Senior Product Marketing Manager New London, England, United Kingdom
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Product Marketing Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your 5+ years of experience in product marketing or similar roles. Emphasise your strategic thinking, project management skills, and any relevant SaaS marketing experience. Use bullet points for clarity and impact.
Write a Tailored Cover Letter: In your cover letter, express your genuine interest in the hospitality industry and how your background aligns with Lightspeed's mission. Highlight specific achievements that demonstrate your ability to drive product growth and collaborate across teams.
Showcase Your Research Skills: Include examples of your research and analytical skills in your application. Mention any market insights or competitive analyses you've conducted in previous roles, as this is crucial for the position at Lightspeed.
How to prepare for a job interview at Lightspeed
✨Understand the Hospitality Industry
Make sure to research the hospitality industry thoroughly. Familiarise yourself with current market dynamics, customer needs, and the technology landscape that supports restaurateurs. This knowledge will help you demonstrate your strategic thinking during the interview.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed positioning and messaging frameworks in previous roles. Be ready to discuss how you identified opportunities for product growth and how you executed go-to-market strategies.
✨Highlight Cross-Functional Collaboration
Since this role requires collaboration with various teams, be prepared to share specific instances where you've worked cross-functionally. Discuss how you influenced senior stakeholders and drove projects to completion while managing multiple priorities.
✨Demonstrate Research Skills
Bring examples of your market analysis and customer research experience. Be ready to explain how you've used insights from win/loss research or customer interviews to shape product strategy and improve product-market fit.
