At a Glance
- Tasks: Lead the go-to-market strategy for our Hospitality product line and drive revenue impact.
- Company: Join Lightspeed, a dynamic tech company transforming the hospitality industry.
- Benefits: Enjoy unlimited paid time off, flexible working, and health benefits.
- Other info: Flexible work culture with genuine career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment while leading a talented team.
- Qualifications: 10+ years in product marketing with strong leadership and B2B SaaS experience.
The predicted salary is between 70000 - 90000 £ per year.
Lightspeed is looking for a senior product marketing leader to own the go-to-market success of our Hospitality product line in EMEA. You will lead a high-performing, full-lifecycle product marketing team with an established mandate spanning the entire customer journey — from market insight and positioning through roadmap shaping, launch, adoption, expansion, and retention — with clear accountability for revenue impact. Reporting to the Head of Marketing, EMEA, you will act as the connective tissue between Product, Sales, Account Management, Marketing, and the broader GTM organization, and as the voice of the restaurateur inside Lightspeed.
What you'll be doing
- Go-to-market strategy: Architect and orchestrate the EMEA go-to-market strategy for the Hospitality product portfolio, aligning Product, Sales, and Marketing around it and owning its commercial outcomes.
- Messaging & positioning: Own the messaging and positioning framework for Lightspeed's Hospitality solutions, establishing clear competitive differentiation and translating product value for internal and external audiences.
- Team leadership: Lead, mentor, and grow a team of four experienced product marketers; set team goals and own the results of all PMM-led initiatives.
- Full-lifecycle marketing & revenue impact: Direct lifecycle marketing strategies across the full customer journey — launch, onboarding, adoption, upsell, cross-sell, and retention — with measurable contribution to revenue and expansion targets.
- Budget ownership: Own and deploy the Hospitality PMM budget, prioritising investments that drive the largest business outcomes and reporting on return.
- Customer & market insights: Champion the voice of the customer across the organization; define the market research roadmap and surface insights that inform product strategy, positioning, and GTM planning.
- Pricing alignment: Drive pricing and packaging alignment across GTM, Product, RevOps, and Finance, ensuring commercial decisions are grounded in market and customer insight.
- Product partnership: Deepen the established partnership with Product and Technology teams, shaping the product roadmap with market and customer evidence and running a proven launch process for new products and features.
- Sales & partner enablement: Equip sales and partner teams with the messaging, tools, and training required to sell and deliver Hospitality offerings effectively.
- Operational excellence: Maintain and refine the processes and workflows this team has established across the GTM organization — spanning launch management, insight sharing, and cross-functional planning.
- Cross-functional influence: Build influential relationships across Product, Sales, Customer Success, Partnerships, and regional Marketing teams, including close collaboration with Product Marketing leaders in other regions.
What you need to bring
- 10+ years in product marketing, lifecycle/growth marketing, or a similar go-to-market role.
- Proven experience leading, mentoring, and developing a high-performing team.
- Deep expertise in B2B SaaS marketing, ideally serving SMB audiences.
- Demonstrated success partnering with Product and Technology teams to influence roadmaps and deliver successful launches.
- Experience owning post-launch growth motions (adoption, upsell, cross-sell, retention) with clear revenue accountability.
- Experience managing marketing budgets and prioritising spend against business outcomes.
- Strong quantitative and commercial acumen.
- Excellent written and verbal communication skills, with the ability to lead through influence across senior cross-functional stakeholders.
- An AI‐first working mindset, from research and content to launch execution, and have a track record of raising a team's AI fluency.
- Genuine curiosity about helping SMBs and restaurateurs succeed.
Even better if you have
- Experience in the hospitality or restaurant technology industry.
- Experience working across multiple European markets and languages.
- MBA or Product Marketing Alliance certification.
- French, Dutch or German as additional language fluency.
What's in it for you?
Come live the Lightspeed experience... Ability to do your job in a truly flexible environment; Genuine career opportunities in a company that's creating new jobs every day; Work in a team big enough for growth but lean enough to make a real impact. ... and enjoy a range of benefits that'll keep you happy, healthy, and (not) hungry: Lightspeed RSU program (we are all owners), Unlimited paid time off policy, Flexible working policy, Immediate access to health insurance, Health and wellness benefits, Paid leave assistance for new parents, 1 paid volunteer day annually, Two months allowance to work from anywhere.
Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Senior Manager, Product Marketing - Hospitality in London employer: Lightspeed
Lightspeed is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the fashion SaaS industry. With a focus on employee growth and development, team members are encouraged to thrive in a fast-paced environment while enjoying the benefits of remote work flexibility. Join us in Greater London to be part of a transformative journey in wholesale eCommerce, where your contributions will help shape the future of the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Product Marketing - Hospitality in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lightspeed and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lightspeed are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lightspeed on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lightspeed. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Product Marketing - Hospitality in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lightspeed. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lightspeed:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lightspeed’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lightspeed
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lightspeed will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lightspeed, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
