At a Glance
- Tasks: Lead GaaS product strategies and design innovative monetization systems.
- Company: Join a dynamic team at Tencent, a leader in gaming innovation.
- Benefits: Competitive salary, diverse work culture, and opportunities for global collaboration.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Shape the future of gaming with your expertise in GaaS and monetization.
- Qualifications: 5+ years in GaaS, strong design skills, and a passion for gaming.
The predicted salary is between 60000 - 80000 £ per year.
The position sits within the GRC team. Its core objective is to bring in an expert with mature GaaS product experience to provide systematic methodologies and project enablement in long-term live product content planning, economy systems, monetization strategy, and lifecycle management.
Responsibilities
- Market Research & GaaS Trend Insights: Continuously track global GaaS trends, including long-term content structures, seasonal systems, economy design, and growth models. Conduct systematic analyses of top global GaaS products to summarise success factors, business models, and design frameworks. Produce industry analyses and growth insights for senior leadership and project teams.
- Product Evaluation & Project Enablement: Provide expert guidance on economy systems, monetization structures, content pacing, retention, and growth strategies for key GaaS projects. Participate in prototype reviews, key milestone assessments, and Soft Launch evaluations, delivering actionable optimisation paths. Support projects in building long-term content planning (LTV structure, seasonal templates, event systems, monetization touchpoints, etc.). Assist teams in assessing monetisation risks, balance issues, and growth opportunities.
- Methodology & Framework Development: Build GaaS evaluation systems, including economy system frameworks, long-term content planning templates, and monetisation assessment models. Consolidate best practices from successful GaaS projects into reusable internal standards and tools. Enhance team-wide GaaS strategic capabilities through trainings, workshops, and case studies.
- Cross-Team Collaboration & Strategic Support: Collaborate closely with producers, data teams, monetisation teams, and growth teams to drive GaaS strategies into execution. Provide opportunity assessments and investment recommendations for GaaS categories to strategy teams. Support major project decision points by offering monetisation and growth perspectives.
Who We Look For
Experience Background: 5+ years of experience in GaaS, economy design, or monetisation design. Proven experience launching GaaS products, serving as a core or lead designer (Lead Designer / Economy Lead / Monetisation Lead). Familiarity with mainstream GaaS genres such as shooters, RPGs, strategy, competitive titles, and social MMO.
Professional Skills: Able to design complete economy systems, monetisation structures, seasonal systems, and event loops. Strong understanding of monetisation models including IAP, Battle Pass, Gacha, Cosmetic systems, and Subscription models. Capable of designing long-term retention structures (LTV, loops, content cadence, etc.). Able to break down growth mechanisms of leading GaaS titles and develop structured methodologies.
General Skills: Strong cross-team collaboration and structured communication capabilities. Data-driven mindset, able to make high-quality judgments under uncertainty. Cross-cultural collaboration experience is a plus.
Language & Location: Strong business-level English proficiency is essential. Open to overseas placement or long-term collaboration with overseas teams (NL/UK).
Equal Employment Opportunity at Tencent: As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Principal Game Analyst, GaaS & Monetization Design employer: Lightspeed Studios
At Tencent, we pride ourselves on being an exceptional employer, offering a dynamic work culture that champions innovation and collaboration. As a Principal Game Analyst, you'll have the opportunity to work alongside talented professionals in a supportive environment that encourages personal and professional growth, while also benefiting from our commitment to diversity and inclusion. With access to cutting-edge resources and a focus on long-term career development, this role in our GRC team is not just a job, but a pathway to meaningful contributions in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Game Analyst, GaaS & Monetization Design
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at gaming events. We all know that sometimes it’s not just what you know, but who you know that can get your foot in the door.
✨Tip Number 2
Show off your expertise! Create a portfolio or a blog where you share insights on GaaS trends and monetization strategies. This not only showcases your knowledge but also makes you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your understanding of economy systems and monetization models. We recommend practising common interview questions related to GaaS and having examples ready to demonstrate your experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Principal Game Analyst, GaaS & Monetization Design
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 5+ years of experience in GaaS, economy design, or monetization design. We want to see how you've launched GaaS products and what roles you've played in those projects. Be specific about your contributions!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background with what we’re looking for.
Be Data-Driven:Since we value a data-driven mindset, include examples of how you've used data to make decisions in your previous roles. Whether it’s about monetization models or growth strategies, show us how you’ve leveraged insights to drive success.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at Lightspeed Studios
✨Know Your GaaS Inside Out
Make sure you’re up to speed with the latest trends in GaaS. Research successful products and their monetisation strategies, and be ready to discuss how these can apply to the role. This shows your passion and expertise in the field.
✨Prepare for Scenario Questions
Expect questions that ask you to evaluate a GaaS product or design an economy system on the spot. Practise articulating your thought process clearly and logically, as this will demonstrate your analytical skills and structured thinking.
✨Showcase Your Collaboration Skills
Since the role involves cross-team collaboration, be prepared to share examples of how you've successfully worked with different teams in the past. Highlight your communication style and how you’ve navigated challenges in collaborative environments.
✨Bring Data to the Table
As a data-driven role, be ready to discuss how you’ve used data to inform your decisions in previous projects. Prepare specific examples where your insights led to successful outcomes, showcasing your ability to make high-quality judgments under uncertainty.
