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- Tasks: Lead product marketing strategies for Lightspeed's Restaurant product in EMEA and North America.
- Company: Join Lightspeed, a dynamic company transforming commerce for businesses globally since 2005.
- Benefits: Enjoy unlimited paid time off, health insurance, and a flexible work environment.
- Why this job: Be part of a creative team making a real impact in the hospitality industry.
- Qualifications: 5+ years in product marketing; bilingual in English and German/French required.
- Other info: Experience in hospitality is a plus; embrace a culture of inclusion and growth.
The predicted salary is between 43200 - 72000 £ per year.
The Product Marketing team at Lightspeed is seeking a creative, results-oriented Senior Product Marketing Manager, Hospitality to accelerate growth of the Lightspeed Restaurant product in EMEA (Germany/France) and North America. Reporting to the Manager, Hospitality PMM and working closely with other Hospitality PMMs based in EMEA and APAC, you will define our go-to-market strategy, positioning, messaging, and competitive differentiation while working closely with Product, Strategy, Sales, and Customer teams to refine product-market fit.
This role is ideal for a strategic thinker who can develop persona documents, messaging frameworks, and identify opportunities to increase the adoption and usage of your product portfolio. At Lightspeed, as Senior Product Marketing Manager, you will build relationships throughout the organization. You will interact with diverse stakeholders such as product, marketing, sales, customer service, partnerships and others in order to help shape product roadmap and accelerate the launch and lifecycle management of our various products.
What you’ll be responsible for:
- Own product positioning and messaging for your portfolio, ensuring clarity, differentiation, and alignment across all customer touchpoints.
- Deeply understand the Hospitality industry, including market dynamics, customer needs, and the technology landscape that empowers restaurateurs to succeed.
- Lead competitive and market analysis, including win/loss research and industry trend monitoring, using insights to shape product strategy, messaging, and go-to-market (GTM) execution.
- Conduct ongoing customer research, including interviews and surveys, to build and maintain a deep understanding of customer personas, needs, and behaviours.
- Drive go-to-market strategy and execution for new and existing products in your portfolio, collaborating cross-functionally and owning the performance of GTM initiatives.
- Define and influence key product metrics (e.g. adoption, NPS, retention) in close partnership with Product, Sales, and Customer Success teams.
- Identify and track KPIs that will help drive the overall success of your product portfolio.
- Develop roadmap of marketing initiatives that spans the customer lifecycle, from initial launch through product adoption, onboarding and retention.
- Being the go-to person for messaging around your product portfolio and value proposition.
- Develop collaborative relationships with various cross-functional teams, including Marketing, Product Managers, GTM leadership, and production teams of creatives and automation specialists.
- Act as the key liaison for go-to-market teams in your region.
- Leverage insights from internal stakeholders and customers to optimize funnel and enhance enablement material.
- Collaborate with Creative, Content, and Product teams to develop compelling, customer-centric content and campaigns that drive impact.
What you need to bring to the team:
- 5+ years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience.
- Previous background in SaaS marketing, or with exposure to small business audiences.
- Strong strategic thinking with experience in positioning, messaging, and driving product growth.
- Proven ability to collaborate across teams and influence senior stakeholders.
- Strong research and quantitative skills to generate market insights and competitor intelligence.
- Excellent project management and communication skills to lead and influence multiple cross-functional and cross-regional stakeholders to meet project objectives and deadlines.
- Genuine interest in and curiosity in helping small businesses succeed.
- Bilingual proficiency in English and German/French.
Even better if you have, but not necessary:
- Experience in the hospitality industry in any capacity is a strong asset!
- MBA or Product Marketing Alliance certification.
What’s in it for you?
- Ability to do your job in a truly flexible environment.
- Genuine career opportunities in a company that’s creating new jobs every day.
- Work in a team big enough for growth but lean enough to make a real impact.
- Enjoy a range of benefits that’ll keep you happy, healthy, and (not) hungry:
- Lightspeed RSU program (we are all owners).
- Unlimited paid time off policy.
- Immediate access to health insurance.
- Health and wellness benefits.
- Paid leave assistance for new parents.
- LinkedIn learning license.
- 1 paid volunteer day annually.
Senior Product Marketing Manager (French or German speaking) employer: Lightspeed Commerce
Contact Detail:
Lightspeed Commerce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager (French or German speaking)
✨Tip Number 1
Familiarise yourself with the hospitality industry, especially in the EMEA region. Understanding market dynamics and customer needs will help you stand out as a candidate who can contribute valuable insights.
✨Tip Number 2
Network with professionals in product marketing and the hospitality sector. Attend industry events or webinars to connect with potential colleagues and learn about current trends that could enhance your application.
✨Tip Number 3
Brush up on your bilingual skills, particularly in French or German. Being able to communicate effectively in these languages will not only be beneficial for the role but also demonstrate your commitment to the position.
✨Tip Number 4
Prepare to discuss your experience with go-to-market strategies and how you've successfully driven product growth in previous roles. Be ready to share specific examples that highlight your strategic thinking and collaboration skills.
We think you need these skills to ace Senior Product Marketing Manager (French or German speaking)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in the hospitality or SaaS sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and ability to drive product growth. Mention specific examples of how you've successfully developed go-to-market strategies or improved product positioning in previous roles.
Showcase Language Proficiency: Since the role requires bilingual proficiency in English and either German or French, clearly indicate your language skills in your application. Provide examples of how you've used these languages in a professional context.
Highlight Research Skills: Emphasise your strong research and analytical skills by including examples of market analysis or customer research you've conducted. This will show your ability to generate insights that can shape product strategy.
How to prepare for a job interview at Lightspeed Commerce
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing go-to-market strategies and how you've successfully positioned products in the past. Be ready to share specific examples that highlight your strategic thinking and ability to drive product growth.
✨Understand the Hospitality Industry
Demonstrate your knowledge of the hospitality sector by discussing current market trends, customer needs, and technology impacts. Research Lightspeed's Restaurant product and be prepared to explain how it fits into the industry landscape.
✨Highlight Cross-Functional Collaboration
Since this role involves working with various teams, prepare examples of how you've effectively collaborated across departments. Emphasise your communication skills and ability to influence stakeholders to achieve common goals.
✨Prepare for Customer Insights Discussion
Be ready to talk about your experience with customer research, including interviews and surveys. Share how you've used insights to shape product messaging and strategy, and be prepared to discuss how you would approach ongoing customer research in this role.
