At a Glance
- Tasks: Drive digital-first campaigns to boost product adoption and enhance customer journeys.
- Company: Join Lightspeed, a diverse and inclusive tech company transforming commerce.
- Benefits: Competitive salary, flexible work options, and a supportive team environment.
- Other info: Be part of a vibrant team committed to inclusion and community building.
- Why this job: Make a real impact by optimising customer experiences and driving product engagement.
- Qualifications: 3-5 years in Digital Customer Success or similar roles, with strong analytical skills.
The predicted salary is between 42750 - 52250 £ per year.
Hi there! Thanks for stopping by
Are you actively looking for a new opportunity? Or just checking the market? Well... you might just be in the right place!
- We're looking for a
- Product Adoption Strategist
(Digital & Scalable) to join our Adoption team, part of our wider Launch and Customer organisation, in Spain.
You will own the adoption strategy, hypotheses, experiments, and implementation for scalable, digital-first campaigns that increase feature penetration across the whole customer journey and drive deeper, stickier product usage for a specific feature or market.
- What You\'ll Be Doing
- Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys.
- Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance.
- Design and implement customer journey architecture per program (segmentation, trigger logic, channel orchestration, entry/exit criteria).
- Partner with Product, Product Marketing, Data, Education, Launch, and Account Management to create a cross-functional customer journey that aligns with product priorities, merchant needs, and operational realities.
- Optimize the digital collateral needed to support adoption programs, including in-app guidance, nurture sequences, and interactive walkthroughs.
- Own the configuration and optimization of Churn Zero, Fin, and Heap for tech-touch journeys, in collaboration with internal systems teams.
- Monitor campaign analytics, activation, feature stickiness, and channel effectiveness by segment and feature, then continuously improve performance.
And a little bit of...
- Advocate for customers across the wider organisation and surface behavioural insights that inform product, content, and journey decisions.
- Build deep relationships with both customer-facing and product teams to create a coherent, consistent feedback loop with our customers at the heart.
- Contribute as part of the wider team to achieve organisational objectives, even when that means doing things that aren\'t strictly within the scope of the role.
- What You Need To Bring
We\'re part of the Adoption team within the wider Launch and Customer organisation, reporting to the Manager of Adoption.
Our team is responsible for the adoption strategy, hypotheses, experiments, and implementation for scalable, digital-first campaigns that increase feature penetration across the whole customer journey and drive deeper, stickier product usage.
- We\'re looking for an intermediate candidate who has experience with the following:
- 3-5 years of experience in Digital Customer Success, Growth or Customer Marketing, Product Enablement, or a similar function within a B2B Saa S company.
- Experience using customer usage data to identify gaps and develop programmatic strategies that drive behaviour change.
- Strong working knowledge of Digital Adoption Platforms and marketing automation tools such as Pendo, Walk Me, Intercom/Fin, Hub Spot, or Churn Zero.
- Experience refining digital content that turns technical workflows into clear, engaging, bite-sized customer guidance.
- Strategic mindset with the ability to identify adoption gaps and design scalable responses.
- Strong analytical thinking and comfort using data to guide prioritization and optimization.
- Excellent collaboration skills, with the ability to work effectively across Product Marketing, content teams, and fellow program leads.
Lightspeed is committed to creating an inclusive and barrier-free workplace.
Accommodations are available on request for candidates taking part in all aspects of the selection process.
WHere to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you\'re proud to come to every day.
For a glimpse into our world check out our career page here.
Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that.
We were founded in 2005, in Montreal\u2019s gay village and our original members were all part of the LGBTQ+ community.
The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.
Who We Are
Powering the businesses that are the backbone of the global economy, Lightspeed\'s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences.
Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
Lightspeed handles your information in accordance with our Applicant Privacy Statement.
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Product Adoption Strategist (Digital & Scalable) employer: Lightspeed Commerce
At Lightspeed, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Strategic Account Executive in the UK, you'll benefit from a supportive environment that prioritises employee growth, with access to ongoing training and development opportunities. Join us to make a meaningful impact in the hospitality sector while enjoying competitive compensation and a commitment to inclusivity and diversity.
StudySmarter Expert Advice🤫
We think this is how you could land Product Adoption Strategist (Digital & Scalable)
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Lightspeed Commerce!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Lightspeed Commerce would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Lightspeed Commerce through your school's career services!
We think you need these skills to ace Product Adoption Strategist (Digital & Scalable)
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Adoption Strategist (Digital & Scalable), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Adoption Strategist (Digital & Scalable) position at Lightspeed Commerce. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Lightspeed Commerce
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
