At a Glance
- Tasks: Drive digital-first campaigns to boost product adoption and enhance customer journeys.
- Company: Join Lightspeed, a leading tech company focused on inclusive commerce solutions.
- Benefits: Enjoy flexible work, equity options, health credits, and career growth opportunities.
- Other info: Be part of a diverse team committed to inclusion and community engagement.
- Why this job: Make a real impact in a dynamic team while shaping customer experiences.
- Qualifications: 3-5 years in Digital Customer Success or similar roles with strong analytical skills.
Hi there! Thanks for stopping by. Are you actively looking for a new opportunity? Or just checking the market? Well... you might just be in the right place! We're looking for a Product Adoption Strategist (Digital & Scalable) to join our Adoption team, part of our wider Launch and Customer organisation, in Spain. You will own the adoption strategy, hypotheses, experiments, and implementation for scalable, digital-first campaigns that increase feature penetration across the whole customer journey and drive deeper, stickier product usage for a specific feature or market.
What you'll be doing:
- Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys.
- Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance.
- Design and implement customer journey architecture per program (segmentation, trigger logic, channel orchestration, entry/exit criteria).
- Partner with Product, Product Marketing, Data, Education, Launch, and Account Management to create a cross-functional customer journey that aligns with product priorities, merchant needs, and operational realities.
- Optimize the digital collateral needed to support adoption programs, including in-app guidance, nurture sequences, and interactive walkthroughs.
- Own the configuration and optimization of ChurnZero, Fin, and Heap for tech-touch journeys, in collaboration with internal systems teams.
- Monitor campaign analytics, activation, feature stickiness, and channel effectiveness by segment and feature, then continuously improve performance.
And a little bit of...
- Advocate for customers across the wider organisation and surface behavioural insights that inform product, content, and journey decisions.
- Build deep relationships with both customer-facing and product teams to create a coherent, consistent feedback loop with our customers at the heart.
- Contribute as part of the wider team to achieve organisational objectives, even when that means doing things that aren't strictly within the scope of the role.
What you need to bring:
We're part of the Adoption team within the wider Launch and Customer organisation, reporting to the Manager of Adoption. Our team is responsible for the adoption strategy, hypotheses, experiments, and implementation for scalable, digital-first campaigns that increase feature penetration across the whole customer journey and drive deeper, stickier product usage. We're looking for an intermediate candidate who has experience with the following:
- 3-5 years of experience in Digital Customer Success, Growth or Customer Marketing, Product Enablement, or a similar function within a B2B SaaS company.
- Experience using customer usage data to identify gaps and develop programmatic strategies that drive behaviour change.
- Strong working knowledge of Digital Adoption Platforms and marketing automation tools such as Pendo, WalkMe, Intercom/Fin, HubSpot, or ChurnZero.
- Experience refining digital content that turns technical workflows into clear, engaging, bite-sized customer guidance.
- Strategic mindset with the ability to identify adoption gaps and design scalable responses.
- Strong analytical thinking and comfort using data to guide prioritization and optimization.
- Excellent collaboration skills, with the ability to work effectively across Product Marketing, content teams, and fellow program leads.
What’s in it for you:
You’ll enjoy:
- A flexible work environment that empowers you to do your best work.
- A culture that celebrates performance.
- The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard.
- Career-defining opportunities.
Plus benefits designed to keep you happy, healthy and fulfilled:
- Flexible paid time off and remote work policies.
- Equity options, because this is your company too.
- Contributions to your pension plan. Your future matters.
- Training opportunities to grow your skills and career.
- Health and wellness credit so you feel your best.
- Time off to volunteer and give back to your community.
- Interest groups, employee led networks, social committees to sponsored sports teams.
- Computer purchase program to get your personal Macbook.
- Enhanced parental leave to support growing families.
Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier‑free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Where to from here? Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here. Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. Lightspeed was founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.
Who we are: Powering the businesses that are the backbone of the global economy, Lightspeed's one‑stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks. Founded in Montréal, Canada in 2005, Lightspeed is dual‑listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.
Product Adoption Strategist (Digital & Scalable) employer: Lightspeed Commerce, Inc.
At Lightspeed Commerce, Inc., we pride ourselves on fostering a vibrant work culture that champions creativity and community engagement. As a Hospitality Growth & Local Community Lead in Manchester, you'll enjoy the benefits of flexible working arrangements, professional development opportunities, and a supportive team environment that values your contributions to local growth and brand presence. Join us to make a meaningful impact in the hospitality sector while enjoying the unique advantages of working in a dynamic city.
StudySmarter Expert Advice🤫
We think this is how you could land Product Adoption Strategist (Digital & Scalable)
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Lightspeed Commerce, Inc.!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Lightspeed Commerce, Inc. would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Lightspeed Commerce, Inc. through your school's career services!
We think you need these skills to ace Product Adoption Strategist (Digital & Scalable)
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Adoption Strategist (Digital & Scalable), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Adoption Strategist (Digital & Scalable) position at Lightspeed Commerce, Inc.. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Lightspeed Commerce, Inc.
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
