Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead international marketing strategies and execute campaigns to boost sales and brand recognition.
- Company: Join a leading company in safety products that save lives globally.
- Benefits: Enjoy hybrid work, medical insurance, education support, and a friendly team environment.
- Why this job: Be part of a mission-driven team making a real impact while developing your marketing skills.
- Qualifications: 5+ years in B2B marketing, degree in marketing, and fluency in English; other languages are a plus.
- Other info: Opportunity for international travel and collaboration with diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
The company is a world leader in the development and manufacturing of wirelessly connected safety products. They offer the broadest and most complete portfolio available in the industry. Their products are designed to save lives and monitor personnel working alone in populated areas, complex indoor facilities, and the remote reaches of the planet. Their products are used to keep people safe in the event of falls, missed check-ins, man-down and exposure to explosive or toxic gas.
Our fast-growing Client is seeking a Field Marketing Manager to manage their International territories including the Middle East, Turkey, India, Australia, New Zealand, Africa and Asia. As Field Marketing Manager, International, you will play a vital role in driving regional marketing strategy and execution to support sales growth and brand recognition. Reporting to the Senior Manager, Field Marketing, you will work closely with the sales, product, and marketing teams to develop and execute targeted campaigns and events that resonate with diverse international audiences. You will also be responsible for building relationships with local distribution partners to support their growth and ability to market their products. This position requires a strategic thinker with hands-on experience in field marketing, preferably within a global B2B environment. You will work closely with the UK/Europe and Canadian head-office marketing teams to grow presence and manage marketing activities in international regions.
Duties (include but are not limited to):
- Regional Strategy Development: Define and implement marketing strategies and plans tailored to the needs of international regions, ensuring alignment with global company objectives and managing budgets within each region.
- Event Management: Lead the planning and execution of regional events, trade shows, and conferences, optimizing event performance, lead generation, and ROI. This may include working with the wider team on promotion through marketing channels such as social media, email, and advertising campaigns; coordinating logistical requirements and ensuring the preparation and training of internal attendees; ensuring effective lead capture and follow-up.
- Campaign Execution: Plan, execute, and monitor multi-channel marketing campaigns, including events, webinars, digital marketing, and content strategies, aimed at driving demand generation and brand awareness.
- Sales Enablement: Develop and deliver region-specific sales enablement tools, presentations, and collateral that empower the sales team to effectively engage with prospects and customers. Develop and manage relationships with regional strategic channel partners.
- Cross-Functional Collaboration: Collaborate with product marketing, content, brand, digital marketing, and other teams to ensure campaigns are aligned with core messaging and optimized for regional markets, including product and feature launches.
- Market Insights: Analyse and report on local market trends, customer insights, and competitive intelligence to inform marketing tactics and messaging.
- Performance Analytics: Track and measure the effectiveness of campaigns and events, reporting on KPIs and adjusting strategies as needed for continuous improvement.
Person Specification:
- Degree in marketing or a related field.
- 5+ years of B2B marketing experience.
- Previous experience in a field marketing role.
- Fluent in English - Arabic & other language(s) is a plus.
- Prior knowledge of gas detection is advantageous.
- Proven experience of planning, prioritizing, and implementing marketing campaigns and projects.
- Previous experience managing events and lead generation.
- Proven ability to work independently with minimal direction.
- Project management experience, with the ability to manage multiple initiatives and ensure seamless execution.
- Proven experience in managing multi-channel campaigns and using data to guide marketing strategies.
- Ability to multi-task and manage multiple projects and budgets.
- Excellent phone, interpersonal, verbal and written capabilities and capability to work with staff at all levels across different geographies.
- Entrepreneurial approach, committed to improvements and with a proven track record of meeting and exceeding goals.
- Ability to prioritize and work independently with minimal direction.
- Proficiency with marketing automation systems and CRM (preferably HubSpot).
- Resilient and able to react quickly, and creatively solve problems under pressure.
- Ability to travel internationally as required.
- Experience managing media relations and acting as a company spokesperson would be advantageous.
DBS/criminal records check to be carried out by employer: Yes.
Field Marketing Manager employer: Lighthouse Personnel LTD
Contact Detail:
Lighthouse Personnel LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Familiarise yourself with the company's products and their impact on safety. Understanding how their wirelessly connected safety products work will help you articulate your passion for the role and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the field marketing and safety product industries. Attend relevant events or webinars to connect with potential colleagues or industry leaders, which can provide insights and possibly referrals for the position.
✨Tip Number 3
Showcase your experience with international marketing strategies. Be prepared to discuss specific campaigns you've executed in diverse regions, highlighting your ability to adapt marketing tactics to different cultural contexts.
✨Tip Number 4
Prepare to discuss your project management skills in detail. Since the role involves managing multiple initiatives, be ready to share examples of how you've successfully prioritised tasks and delivered results under tight deadlines.
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field marketing, especially within a B2B environment. Emphasise your strategic thinking and hands-on experience that aligns with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's mission and how your skills can contribute to their goals. Mention specific regions you have experience with and how you can drive marketing strategies in those areas.
Highlight Relevant Skills: In your application, focus on key skills mentioned in the job description, such as campaign execution, event management, and cross-functional collaboration. Use examples from your past roles to demonstrate these abilities.
Showcase Market Insights: Include any experience you have with market analysis and reporting. Discuss how you've used insights to inform marketing tactics in previous roles, as this is crucial for the Field Marketing Manager position.
How to prepare for a job interview at Lighthouse Personnel LTD
✨Research the Company and Industry
Before your interview, make sure to thoroughly research the company and its products. Understand their market position, especially in the field of safety products, and be prepared to discuss how your experience aligns with their mission of saving lives.
✨Showcase Your Field Marketing Experience
Highlight your previous field marketing roles, particularly in a B2B environment. Be ready to discuss specific campaigns you've executed, the strategies you employed, and the results achieved, especially in international markets.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to manage multiple projects. Prepare examples of how you've handled challenges in past roles, particularly in event management and campaign execution.
✨Demonstrate Cross-Functional Collaboration Skills
Since the role requires collaboration with various teams, be prepared to discuss how you've successfully worked with sales, product, and marketing teams in the past. Share examples that illustrate your ability to align marketing strategies with broader business objectives.
