At a Glance
- Tasks: Drive marketing strategies for iGaming content across UK and Europe.
- Company: Join Light & Wonder, a leader in the global iGaming market.
- Benefits: Enjoy competitive benefits, flexible working, and career development opportunities.
- Other info: Collaborate with global teams in a modern, supportive workplace.
- Why this job: Be part of exciting projects that shape the future of online gaming.
- Qualifications: Experience in commercial or product marketing within iGaming is essential.
The predicted salary is between 52200 - 63800 £ per year.
Gaming
If it’s i Gaming, we know a thing or two.
At Light & Wonder, It’s all about the games, and our digital teamleads the global i Gaming market, providing jaw-dropping content and innovative software that powers the world’s most successful online gaming providers.
Position Summary
The Commercial Marketing Manager, UK & Europe, is responsible for driving the commercial marketing strategy, planning, and activation of Light & Wonder’s i Gaming content portfolio across the region.
As a key member of the regional marketing team, the role will help establish and evolve commercial marketing capabilities across UK and European markets, strengthening operator partnerships and increasing the visibility and impact of Light & Wonder’s games, studios, and products.
While not directly responsible for campaign execution, the Commercial Marketing Manager acts as a strategic marketing partner, shaping promotional approaches, coordinating stakeholders, and ensuring seamless delivery through internal and operator teams.
- Commercial Strategy Partnership
- Partner with the UK/EU commercial account teams to develop and activate marketing strategies that support operator growth objectives and commercial goals.
- Act as a trusted marketing partner to operators, helping define campaign objectives, launch strategies, and promotional opportunities that maximise game performance.
- Develop commercially focused marketing programmes that support both new game launches and the ongoing performance of Light & Wonder’s content portfolio.
- Product Marketing & Sales Enablement
- Work closely with Commercial Teams to deliver compelling, operator-ready launch plans, assets, and marketing materials.
- Support pre- and post-launch activities including launch toolkits, customer presentations, demos, and performance reporting.
- Collaborate with Account Managers to embed marketing strategies into operator growth plans and promotional playbooks
- Market & Customer Insights
- Gather and share operator feedback, market trends, and competitive insights to inform product positioning and marketing strategy.
- Use data and customer insights to identify opportunities to improve launch effectiveness, promotional performance, and portfolio visibility.
Qualifications
- Experience in Commercial Marketing, Product Marketing, CRM, or Go-to-Market roles within i Gaming or a related industry.
- Experience working with i Gaming operators or suppliers, with exposure to promotions, CRM, or player engagement initiatives.
- Strong commercial and analytical mindset, with the ability to turn data and insights into action.
- Excellent communication, stakeholder management, and project coordination skills.
- Additional Information
Why would you enjoy working with us at Light & Wonder?
- Competitive benefits, an open and supportive environment as well as a modern and exciting workplace.
- The opportunity to interact with global teams on a regular basis and the possibility to switch teams and projects as you and our business continues to develop and grow.
- Exciting projects with opportunities for creating positive change to our game engineering ecosystem.
And if that is not enough; you will get to enjoy a stunning work location and flexible working whilst we provide you with the guidance and development skills you need to progress quickly and enhance your career .
- #LI-Hybrid
- #LI-i Gaming
- #J-18808-Ljbffr
Commercial Marketing Manager – UK/Europe employer: Light & Wonder
Light & Wonder is an exceptional employer, offering a dynamic and collaborative work culture in the vibrant city of Manchester. Employees benefit from flexible working options, comprehensive perks, and ample opportunities for professional growth, making it an ideal place for those passionate about creating engaging gameplay experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Manager – UK/Europe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Light & Wonder and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Light & Wonder are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Light & Wonder on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Light & Wonder. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Marketing Manager – UK/Europe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Light & Wonder. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Light & Wonder:Show us that you’ve done your homework! In your application, briefly mention what you admire about Light & Wonder’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Light & Wonder
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Light & Wonder will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Light & Wonder, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
