At a Glance
- Tasks: Manage and optimise performance for key clients while collaborating with various teams.
- Company: Join Liftoff, a leading AI-powered performance marketing platform in the mobile app economy.
- Benefits: Enjoy competitive salary, equity, health benefits, and opportunities for professional growth.
- Other info: Dynamic team environment with regular in-person gatherings for collaboration and bonding.
- Why this job: Be at the forefront of mobile app marketing and make a real impact on client success.
- Qualifications: 2-4 years in campaign optimisation or analytics, with strong communication skills.
The predicted salary is between 60750 - 74250 £ per year.
Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff’s solutions support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment.
About Performance Strategy Team: As Performance Strategy, our mission is to expand our expertise and leverage our proximity to technology and customers to incubate, manage & grow Liftoff customers. We are uniquely placed in the middle of the organization, serving as a bridge between commercial and technical teams; we are the power users of our tools and hence we support implementation, optimisation and analytics as well as product and process developments. Performance Strategy supports all Accelerate customers, through every stage of the account lifecycle, with an eye on performance, scale and growth strategies.
Responsibilities:
- Serve as an internal point of contact for key clients - managing & optimizing for performance, collaborating with account teams and escalating niche issues internally.
- Be an expert in our platform and work closely with the revenue team to formulate campaign optimization strategies to meet customers' needs.
- Assist sales teams in onboarding new customers, including ensuring all pre-launch requirements are met.
- Work across both existing and new business customers to ensure overall account success regardless of lifecycle stage.
- Launch new campaigns and ensure they are set up for success, flagging any non-standard pitfalls.
- Play an active role in various cross-functional projects including experimentation and product releases.
- Be proactive with knowledge sharing - provide regular updates in internal team meetings.
- Comfortably operate across the company matrix and lead communication with technical and non-technical teams.
- Identify & analyze performance trends and potential issues.
- Optimize campaigns for post-install goals using proprietary tools and dashboards and make recommendations to client-facing team.
- Identify, triage and escalate issues to management and internal teams.
- Critically assess team processes, develop best practices, and drive improvements.
- Help with training and mentorship of new and junior team members.
- Design, run and report on A/B tests aimed at improving campaign performance.
- Create dashboards & data visualizations to enable quick troubleshooting and enable deeper performance investigations.
Requirements:
- 2-4 years campaign optimization, BI, or analytical experience.
- The ability to draw insights from data.
- Strong organizational skills.
- A proactive and outcome-driven approach.
- The ability to communicate clearly and concisely with technical and non-technical teams.
- A strategic mindset.
- A passion for product and process improvement.
Travel Expectations: We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter.
Compensation: Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.
Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.
Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.
Performance Strategist (Technical Account Manager) in London employer: Liftoff Mobile
Liftoff is an exceptional employer that fosters a fast-paced, collaborative, and innovative work environment, empowering employees to grow and make a significant impact in the mobile app ecosystem. With a strong focus on employee well-being, Liftoff offers competitive salaries, equity, and comprehensive benefits tailored to support personal and professional development. Located in Redwood City, CA, the company promotes a culture of inclusivity and teamwork, providing ample opportunities for mentorship and cross-functional collaboration, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Strategist (Technical Account Manager) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Liftoff Mobile and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Liftoff Mobile are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Liftoff Mobile on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Liftoff Mobile. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Strategist (Technical Account Manager) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Liftoff Mobile. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Liftoff Mobile:Show us that you’ve done your homework! In your application, briefly mention what you admire about Liftoff Mobile’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Liftoff Mobile
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Liftoff Mobile will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Liftoff Mobile, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
