Senior Manager, Marketing EMEA in City of London

Senior Manager, Marketing EMEA – Liftoff Mobile

Liftoff is a leading AI‑powered performance marketing platform for the mobile app economy. Our end‑to‑end technology stack helps app marketers acquire and retain high‑value users while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses in 74 countries across gaming, social, finance, e‑commerce, and entertainment sectors. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About this role

We are seeking an experienced Senior Manager of Marketing (EMEA) to lead our marketing strategy and execution across the region. Based in London, you will oversee all facets of marketing for EMEA—including field marketing, content marketing, partner marketing, and regional brand initiatives. You will manage one direct report and collaborate closely with global marketing, sales, and product teams to drive awareness, engagement, and revenue growth.

Responsibilities

• Lead EMEA Marketing Strategy: Partner closely with regional commercial leadership and global marketing partners to develop and execute a comprehensive marketing plan that supports regional business objectives and aligns with Liftoff’s global strategy.
• Team Leadership: Manage and mentor one direct report; foster collaboration, accountability, and professional development within the team.
• Regional Campaigns & Demand Generation: Plan and execute integrated marketing campaigns across digital, content, events, and partner channels to drive pipeline growth and customer engagement.
• Events & Experiential Marketing: Oversee Liftoff’s EMEA event strategy, including trade shows, conferences, and customer events—ensuring every experience reflects our brand and delivers business results.
• Partner & Field Marketing: Collaborate with strategic partners to co‑create go‑to‑market initiatives, joint campaigns, and regional programs that amplify reach and impact.
• Cross‑Functional Collaboration: Work closely with global marketing, product marketing, and sales teams to ensure regional alignment and consistent brand storytelling.
• Performance Measurement: Track, analyze, and report on marketing performance; use insights to optimize ROI, refine strategy, and inform global marketing initiatives.
• Budget Management: Manage the regional marketing budget, ensuring efficient use of resources to maximize impact.

Requirements

• Experience: 10+ years of B2B marketing experience, ideally within the mobile, SaaS, or ad‑tech industries, with at least 3 years in a management or leadership role.
• Strategic Thinking: Demonstrated success in designing and executing region‑specific marketing strategies that drive measurable growth.
• Operational Excellence: Strong project management and organizational skills; able to juggle multiple priorities and meet deadlines.
• Cross‑Functional Influence: Comfortable working across time zones and departments to build alignment and momentum.
• Analytical Mindset: Data‑driven decision‑maker with experience using analytics tools, CRM, and marketing automation platforms.
• Creativity & Innovation: Ability to bring fresh ideas and strategic thinking to Liftoff’s EMEA marketing initiatives.
• Communication: Excellent written and verbal communication skills; adept at presenting to senior stakeholders and representing the brand externally.

Travel Expectations

We offer several opportunities for in‑person team gatherings, including project meetings, regional meet‑ups, and company‑wide events. We expect our employees to attend these gatherings at least once per quarter.

Compensation

Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. This position has a base salary as well as a bonus component that will vary based on the skills and level of experience.

Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.