At a Glance
- Tasks: Lead marketing campaigns and shape brand messaging for the iGaming sector.
- Company: Lift, a dynamic Media Buying and Data Management Platform for iGaming.
- Benefits: Unlimited holidays, health plan, and flexible remote work options.
- Other info: Join a collaborative team and make a real impact in global iGaming.
- Why this job: Be the voice of a fast-growing brand in a booming industry.
- Qualifications: B2B marketing experience and exceptional content creation skills required.
The predicted salary is between 36000 - 60000 £ per year.
Lift is a purpose-built Media Buying and Data Management Platform (DMP) designed for the global iGaming sector, with clients such as Bet365, Hard Rock, Stake, and more. Lift helps operators and agencies drive acquisition, retention, and ROI through advanced targeting, real-time optimization, and smart audience segmentation across display, mobile, video, and TV. As iGaming expands globally and becomes more competitive and regulated, Lift provides compliant, scalable advertising solutions that perform.
We’re now looking for an experienced Marketing Manager to elevate Lift’s profile, strengthen its positioning in the iGaming ecosystem, and drive demand through compelling storytelling and lead generation.
What will you be doing?
- Brand Strategy & Positioning: Develop Lift’s brand messaging for the iGaming vertical across markets (US, UK, EU, LatAm, etc.). Differentiate Lift in a crowded landscape through clear, credible storytelling.
- Campaign Execution: Lead integrated marketing campaigns across digital, social, events, content, and paid media. Tailor messaging for different audiences: operators, agencies, affiliates, and partners.
- Content & Thought Leadership: Own the content calendar and produce (or commission) blogs, whitepapers, case studies, and guides focused on iGaming marketing challenges. Partner with sales and product to create high-impact collateral: decks, one-pagers, product sheets, etc.
- Events & Partnerships: Manage Lift’s presence at major iGaming and ad tech events (e.g., ICE, SBC, G2E). Coordinate stands, sponsorships, speaking opportunities, and lead-gen follow-ups.
- Website, SEO & Social: Maintain and evolve website content and structure to support iGaming positioning and SEO. Drive engagement on LinkedIn, X/Twitter, and other relevant channels.
- Sales & Revenue Enablement: Create resources that enable sales to communicate Lift’s value and close deals effectively. Align closely with commercial teams to refine messaging based on market feedback.
- Performance Tracking: Define KPIs and track the impact of marketing programs on brand visibility and pipeline. Use data to optimise spend, targeting, and creative.
What will you bring to the party?
- B2B marketing experience, ideally in adtech, martech, iGaming, or SaaS
- Deep understanding of performance marketing, programmatic advertising, and CTV
- Knowledge of first-party data strategy, identity, and privacy trends
- Exceptional writing and content creation skills
- A strong eye for brand consistency and a knack for turning complex ideas into compelling narratives
- Experience with tools like HubSpot, WordPress, Figma/Canva, Google Analytics, and paid media platforms
- Bonus: Experience working in regulated markets or with compliance-sensitive industries
What are we offering?
- A collaborative, startup-minded team that values initiative and creativity
- A lead role in shaping the voice of a fast-growing Brand in a booming vertical
- Remote-friendly and flexible work environment - 3 days in the office per week
- Unlimited Holidays
- Health Plan
- Opportunity to make an impact in the global iGaming, betting, and entertainment ecosystem
Marketing Manager in Stafford employer: lift®
At ascend®, we pride ourselves on being a leading performance marketing agency in the iGaming sector, offering a dynamic and flexible work environment that fosters creativity and innovation. Our commitment to employee growth is evident through continuous training opportunities and a collaborative culture that encourages teamwork across diverse teams. Join us to be part of a forward-thinking company that values your contributions and supports your professional journey in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Stafford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for lift® and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like lift® are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with lift® on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at lift®. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Stafford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit lift®. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of lift®:Show us that you’ve done your homework! In your application, briefly mention what you admire about lift®’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at lift®
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at lift® will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At lift®, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
