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- Tasks: Lead marketing campaigns and shape brand messaging for the iGaming sector.
- Company: Lift, a dynamic Media Buying and Data Management Platform for iGaming.
- Benefits: Unlimited holidays, health plan, and flexible remote work options.
- Why this job: Be the voice of a fast-growing brand in a booming industry.
- Qualifications: B2B marketing experience and exceptional content creation skills required.
- Other info: Join a collaborative team and make a real impact in global iGaming.
The predicted salary is between 36000 - 60000 £ per year.
Lift is a purpose-built Media Buying and Data Management Platform (DMP) designed for the global iGaming sector, with clients such as Bet365, Hard Rock, Stake, and more. Lift helps operators and agencies drive acquisition, retention, and ROI through advanced targeting, real-time optimization, and smart audience segmentation across display, mobile, video, and TV. As iGaming expands globally and becomes more competitive and regulated, Lift provides compliant, scalable advertising solutions that perform.
We’re now looking for an experienced Marketing Manager to elevate Lift’s profile, strengthen its positioning in the iGaming ecosystem, and drive demand through compelling storytelling and lead generation.
What will you be doing?
- Brand Strategy & Positioning: Develop Lift’s brand messaging for the iGaming vertical across markets (US, UK, EU, LatAm, etc.). Differentiate Lift in a crowded landscape through clear, credible storytelling.
- Campaign Execution: Lead integrated marketing campaigns across digital, social, events, content, and paid media. Tailor messaging for different audiences: operators, agencies, affiliates, and partners.
- Content & Thought Leadership: Own the content calendar and produce (or commission) blogs, whitepapers, case studies, and guides focused on iGaming marketing challenges. Partner with sales and product to create high-impact collateral: decks, one-pagers, product sheets, etc.
- Events & Partnerships: Manage Lift’s presence at major iGaming and ad tech events (e.g., ICE, SBC, G2E). Coordinate stands, sponsorships, speaking opportunities, and lead-gen follow-ups.
- Website, SEO & Social: Maintain and evolve website content and structure to support iGaming positioning and SEO. Drive engagement on LinkedIn, X/Twitter, and other relevant channels.
- Sales & Revenue Enablement: Create resources that enable sales to communicate Lift’s value and close deals effectively. Align closely with commercial teams to refine messaging based on market feedback.
- Performance Tracking: Define KPIs and track the impact of marketing programs on brand visibility and pipeline. Use data to optimise spend, targeting, and creative.
What will you bring to the party?
- B2B marketing experience, ideally in adtech, martech, iGaming, or SaaS
- Deep understanding of performance marketing, programmatic advertising, and CTV
- Knowledge of first-party data strategy, identity, and privacy trends
- Exceptional writing and content creation skills
- A strong eye for brand consistency and a knack for turning complex ideas into compelling narratives
- Experience with tools like HubSpot, WordPress, Figma/Canva, Google Analytics, and paid media platforms
- Bonus: Experience working in regulated markets or with compliance-sensitive industries
What are we offering?
- A collaborative, startup-minded team that values initiative and creativity
- A lead role in shaping the voice of a fast-growing Brand in a booming vertical
- Remote-friendly and flexible work environment - 3 days in the office per week
- Unlimited Holidays
- Health Plan
- Opportunity to make an impact in the global iGaming, betting, and entertainment ecosystem
Marketing Manager in Stafford employer: lift®
Contact Detail:
lift® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Stafford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the iGaming sector. Attend events, join online forums, and engage on LinkedIn. The more you chat with industry folks, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, come prepared with ideas for campaigns or content that could elevate Lift’s brand. This will demonstrate your strategic thinking and hands-on hustle, which are key for this role.
✨Tip Number 3
Tailor your pitch! Make sure you understand Lift’s unique position in the iGaming ecosystem. When you talk about your experience, link it back to how you can help Lift differentiate itself through compelling storytelling and effective lead generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Lift team and contributing to our growth in the iGaming space.
We think you need these skills to ace Marketing Manager in Stafford
Some tips for your application 🫡
Show Your Passion for iGaming: When you're writing your application, let your enthusiasm for the iGaming sector shine through. We want to see that you understand the industry and are excited about the role of Marketing Manager at Lift.
Tailor Your Story: Make sure to customise your application to highlight your relevant experience in B2B marketing, especially in adtech or martech. We love seeing how your unique background can contribute to our mission at Lift.
Be Creative with Your Content: Since this role involves storytelling and content creation, don’t hesitate to showcase your writing skills. Whether it’s a blog post or a case study, we want to see how you can turn complex ideas into engaging narratives.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the Marketing Manager position at Lift!
How to prepare for a job interview at lift®
✨Know Your iGaming Stuff
Make sure you brush up on the latest trends in the iGaming sector. Understand how Lift differentiates itself from competitors and be ready to discuss how you can contribute to its brand strategy and positioning.
✨Showcase Your Creativity
Prepare examples of past campaigns you've led, especially those that involved storytelling and content creation. Be ready to discuss how you tailored messaging for different audiences and the impact it had on engagement and lead generation.
✨Get Familiar with Performance Metrics
Understand key performance indicators (KPIs) relevant to marketing in the iGaming space. Be prepared to talk about how you've used data to optimise marketing spend and improve campaign performance in previous roles.
✨Engage with the Team Spirit
Lift values collaboration, so show your enthusiasm for working in a team. Share experiences where you've successfully partnered with sales or product teams to create impactful marketing collateral or events.
