At a Glance
- Tasks: Lead and optimise digital advertising campaigns across various platforms.
- Company: Lift® - a pioneering audience management platform for the iGaming industry.
- Benefits: Competitive salary, bonuses, flexible work, and travel opportunities.
- Other info: Dynamic role with opportunities to attend global gaming and advertising conferences.
- Why this job: Shape innovative marketing strategies in a high-growth industry with a supportive team.
- Qualifications: 3+ years in programmatic advertising and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
About Us
lift® is the only audience management platform built specifically for the iGaming industry. Designed to help operators capture, segment and activate their first‑party data, Lift enables smarter, data‑driven campaign decisions that maximise ROI across programmatic, search and social media channels. With advanced machine learning and a deep understanding of player behaviour, we empower brands to deliver full‑funnel marketing strategies for acquisition and retention – globally.
The Role
We’re looking for a data‑driven and detail‑oriented Campaign Manager to lead the planning, execution, optimization, and reporting of digital advertising campaigns across Programmatic & Social platforms. This role requires deep expertise in DSPs and Paid Social Platforms, strong analytical skills, and the ability to translate performance data into actionable strategy. You will collaborate closely with clients, engineering and sales to ensure campaigns meet performance goals while maximizing ROI.
Key Responsibilities
- Plan, launch, and manage campaigns across social, display, video, CTV, mobile and native formats
- Operate and optimize campaigns within our proprietary platform and Paid Social Media
- Develop audience targeting strategies using data sets available
- Monitor performance metrics including CTR, CPA, ROAS, viewability, and conversion rates
- Conduct A/B testing on creatives, targeting segments, and bidding strategies
- Implement and troubleshoot tracking solutions (pixels, floodlights, tag managers)
- Ensure brand safety and fraud prevention measures are in place
- Prepare performance reports and present insights to internal stakeholders and clients
- Manage campaign budgets, pacing, and forecasting
- Stay up to date with industry trends, privacy regulations, and programmatic best practices
- Liaise with clients to ensure their objectives and expectations are being met
Requirements
- 3+ years of experience managing programmatic advertising campaigns
- Hands‑on experience with major DSPs and social ad platforms
- Strong understanding of ad exchanges, SSPs, DMPs, and RTB ecosystems
- Proficiency in analytics tools such as Google Analytics and Excel
- Experience with conversion tracking and attribution models
- Excellent analytical and problem‑solving skills
- Strong communication and presentation skills
- Ability to manage multiple campaigns simultaneously
Key Competencies
- Strategic Thinking
- Data‑Driven Decision Making
- Attention to Detail
- Time & Budget Management
- Cross‑Functional Collaboration
- Client Communication
What are we offering?
- Competitive base salary + Bonus
- Flexible working environment
- Opportunity to shape a category‑defining platform in a high‑growth industry
- Supportive and ambitious team culture
- Travel opportunities to major global gaming and advertising conferences
Campaign Manager in Stafford employer: lift®
At lift®, we pride ourselves on being an exceptional employer in the iGaming industry, offering a competitive salary and bonus structure alongside a flexible working environment that fosters innovation and collaboration. Our supportive team culture encourages personal and professional growth, providing opportunities to shape a leading platform while engaging with global gaming and advertising conferences. Join us to be part of a dynamic team that values data-driven decision-making and strategic thinking, ensuring your contributions are recognised and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Manager in Stafford
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and results. This will help you stand out and demonstrate your data-driven approach.
✨Tip Number 3
Prepare for interviews by brushing up on industry trends and your analytical skills. Be ready to discuss how you’ve maximised ROI in previous roles – we love a good success story!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate candidates like you!
We think you need these skills to ace Campaign Manager in Stafford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Campaign Manager role. Highlight your experience with programmatic advertising and any specific DSPs or social platforms you've worked with. We want to see how your skills align with what we're looking for!
Show Off Your Analytical Skills:Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical prowess. Include examples of how you've used data to optimise campaigns in the past. We love numbers that tell a story!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the iGaming industry and how you can contribute to our team. We appreciate a personal touch, so let your personality come through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at lift®
✨Know Your Data
As a Campaign Manager, you'll need to demonstrate your analytical skills. Brush up on key performance metrics like CTR, CPA, and ROAS. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Familiarise with DSPs and Social Platforms
Make sure you have a solid understanding of major Demand-Side Platforms and social ad platforms. Prepare examples of campaigns you've managed using these tools, highlighting your hands-on experience.
✨Showcase Your Strategic Thinking
The role requires strategic thinking, so come prepared with examples of how you've developed audience targeting strategies or conducted A/B testing. This will show that you can translate performance data into actionable strategies.
✨Communicate Effectively
Strong communication skills are essential. Practice presenting your past campaign results and insights clearly and confidently. Think about how you would explain complex data to clients who may not be as familiar with the technical details.
