Wholesale Manager – Yoga Studios & Specialist Retail

Liforme is a company with boundless ambition, and we fundamentally believe that we can change the World significantly through our business. We are proud to be B Corp Certified.

We are a dynamic privately owned and digitally native company in the Yoga and Wellness Sector with sales in over 185 countries Worldwide, and with many exciting things in the pipeline. We are a scale-up business that still operates in many ways like a start-up, and this energetic and flexible approach is at the core of how we operate.

We reinvented the Yoga mat back in 2008 and have since grown to become a leading brand in the Yoga and wellness industry, loved and trusted for our ground-breaking innovations and our commitment to environmental sustainability and using our business to promote social justice in the World. We have a market-leading customer service record and average 4.9* product and service reviews globally.

Our mission is to support and encourage the practice of Yoga and physical and mental wellbeing with our original, ground-breaking and truly useful products; to bring the values of Yoga to the Yoga business and beyond; and to unite a global community of people around our common goal to 'Live For More' through the products we produce and sell, how we run our business and how we Give Back to the World through it.

Headquartered in central London and now working in a hybrid remote + office structure (currently Wednesday/Thursday at our office in the heart of Camden Town), we are continuing to grow and strengthen our team with the addition of further like-minded, bright and ambitious people.

Job Purpose

Reporting jointly to the Founder/CEO and Head of Operations, the Wholesale Manager is responsible for driving the growth, performance, and strategic development of Liforme’s core global wholesale business. This role owns key wholesale relationships with our core customer base (Yoga studios and specialist wellness & leisure retailers), identifying new business opportunities and delivering growth against our ambitious commercial targets.

You’ll work with the support of our Operations, Finance, and Marketing teams to deliver sustainable wholesale growth while maintaining Liforme’s premium positioning, values, and customer experience standards. This is a hands-on role suited to someone who is commercially sharp, with a hunger to drive sales and the confidence to manage accounts end-to-end as well as the ambition to help scale an international wholesale channel.

The role requires excellent operational organisation and the desire to wear multiple hats to ensure the efficient execution of the wholesale channel’s strategy. This is a hugely rewarding and exciting opportunity for a driven individual to take ownership of a critical growth channel within a fast-moving, purpose-driven brand.

Key Responsibilities:

• Own and manage the day-to-day performance of Liforme’s global core wholesale channel, focusing on Yoga studios and other specialist wellness & leisure focused retailers.
• Support and grow the core wholesale customer base, ensuring strong commercial performance and retention.
• Deliver first-class customer care and develop new efficient CRM initiatives aimed at increasing sell through and improving retention.
• Manage and optimise our HubSpot CRM system and connected integrations, ensuring accurate tracking of accounts, opportunities, and performance.
• Own and improve a Shopify wholesale customer order platform, working cross-functionally to ensure smooth integration and a first-class user experience.
• Develop and improve other wholesale management processes, templates, and best practices to support scale.
• Own wholesale revenue targets and performance KPIs, taking responsibility for identifying and executing actions required to deliver results.
• Develop and scale the wholesale opportunity pipeline, taking a proactive approach to new account acquisition.
• Manage the creation and delivery of marketing assets and materials to support wholesale channel growth, including digital ad campaigns.
• Strategise and execute wholesale promotions, offers, and commercial initiatives to drive growth across new and existing accounts in alignment with brand and channel growth objectives.
• Collaborate closely with Operations and Finance to support forecasting, order management, fulfilment, and margin performance.
• Deliver clear and timely commercial reporting on wholesale performance, detailing key insights and growth opportunities on a regular and ad hoc basis.
• Build deep, authentic relationships with yoga studios, teachers and other partners, acting as a trusted extension of the Liforme brand within the yoga community.
• Act as a brand ambassador through your work, ensuring all wholesale touchpoints reflect Liforme’s values, mission, and premium positioning.

What you’ll have

Essential:

• 5+ years’ overall work experience; at least 2+ years line management experience.
• Proactive, resilient and hands-on, with a strong sense of ownership and the grit and determination to push opportunities through to delivery in a fast moving environment.
• Proven experience of achieving sales or revenue targets.
• Strong commercial acumen.
• Target-focused and driven to deliver ambitious results on a monthly, quarterly and annual basis.
• Highly organised with strong attention to detail.
• Confident communicator, able to manage multiple communication lines and build effective relationships both internally and externally.
• A ‘can do’ and ‘no job is too small’ attitude.
• Integrity and honesty in all that you do.
• A genuine passion for Yoga/wellness, with a strong personal affinity for these communities.

Advantageous:

• Specific work experience in a wholesale, sales or key account role, ideally within a premium wellness (or similar) brand.
• Experience working in the health and fitness, wellness and/or yoga industry.
• Experience working in a start-up or fast-growing business.
• Experience using wholesale CRM, or ERP systems; experience with Shopify Wholesale, HubSpot or similar platforms.

What we’ll bring

Key perks:

• Competitive salary, with a strong bonus structure.
• Hybrid and flexible working structure – remote and office-based.
• Wonderful office space in Camden Town, Central London.
• Private Health Insurance.
• Good holiday allowance.
• Pension contribution.
• Monthly fitness/wellness/gym allowance.
• An exciting calendar of team social gatherings and events.
• We know that diversity in experiences, backgrounds and identities can expand horizons. We’re committed to being an equal opportunities employer.