Marketing and Brand Engagement Executive

Life is short, make it count. Liforme is a company with boundless ambition, and we fundamentally believe that we can change the World significantly through our business. We are proud to be B Corp Certified.

We are a dynamic privately owned and digitally native company in the Yoga and Wellness Sector with sales in over 185 countries Worldwide, and with many exciting things in the pipeline. We are a scale up business that still operates in many ways like a start-up, and this energetic and flexible approach is at the core of how we operate.

We reinvented the Yoga mat back in 2008 and have since grown to become a leading brand in the Yoga and wellness industry, loved and trusted for our ground-breaking innovations and our commitment to environmental sustainability and using our business to promote social justice in the World. We have a market-leading customer service record and average 4.9* product and service reviews globally – we do not like to do things by halves!

Our mission is to support and encourage the practice of Yoga and physical and mental wellbeing with our original, ground-breaking and truly useful products; to bring the values of Yoga to the Yoga business and beyond; and to unite a global community of people around our common goal to 'Live For More' through the products we produce and sell, how we run our business and how we Give Back to the World through it.

Headquartered in central London and now working in a hybrid remote + office structure (currently Wednesday/Thursday at our office in the heart of Camden Town, a few minutes from Camden Town tube), we are continuing to grow and strengthen our team with the addition of further like-minded, bright and ambitious people.

Job Purpose

Reporting to the Marketing and Brand Engagement Manager as well as the Senior Marketing and Brand Engagement Executive, the Marketing and Brand Engagement Executive role will have a varied and interesting set of responsibilities, across a range of different projects in marketing and brand engagement. You must be prepared to roll up your sleeves and have a ‘no task is too small’ attitude – like your teammates.

As part of our collaborative, tight-knit team, you will play an important role in helping us maintain Liforme’s exciting position as the most trusted and respected Yoga brand, while growing our global presence by helping improve our social media channels, increasing engagement, and inspiring Yogis worldwide. Ad hoc activations and short-term campaigns alongside ongoing projects keep our days exciting!

We’re seeking someone who is keen to learn, has an eagle eye for detail and a willingness to go above and beyond to grow our business and brand. This role is well suited to a social media savvy individual with an interest in and knowledge of Yoga and wellness, and at least a couple of years’ basic experience of reasonably related work, who is proactive and enthusiastic, who enjoys a varied role, and who wants to develop within our team. 

Key Responsibilities:

•  Help with managing incoming marketing enquires and collaboration requests.
• Support with preparing and delivering highly creative and engaging campaigns through Liforme’s social media and other community marketing channels.
• Assist with day-to-day handling of all social media channels including (but not limited to) Instagram, YouTube, Facebook, TikTok, Pinterest and X.
• Support with content sourcing, scheduling of output, messaging and engagement.
• Help with our ongoing efforts to stay up to date with new trends, techniques, tools and processes to best manage and promote our brand on social media and through our other community marketing channels.
• Help with analysis and reporting on competitor activity and ongoing audience/market research.
• Perform various reporting and administration tasks to help us monitor, track, analyse and learn, with a proactive mindset to identify and recommend improvements to increase performance.
• Support the development and growth of the Brand Engagement team and the wider company by supporting with any other tasks as needed.

— What you’ll have —

Essential:

• A clear basic understanding of, and an evident passion for, social media and brand marketing generally
• Excellent written and verbal communication
• Good reporting and analytical skills
• Creative eye for engaging content
• Highly personable and able to form great working relationships
• Great organisational skills
• Ability to adapt quickly and efficiently
• Ability to work independently and use your initiative
• A ‘can do’ and ‘no job is too small’ (or too big!) attitude
• Integrity and honesty in all that you do
• Minimum 2 years’ work experience, with at least 1 year in brand marketing, social media marketing or similar
• An interest in fitness, wellness and/or Yoga

Advantageous:

• Experience working in the health and fitness and/or Yoga industry
• Experience working in a start-up or fast-growing e-commerce business

— What we’ll bring —

Key perks:

• Competitive salary
• Hybrid and flexible working structure – remote and office based
• Wonderful office space in Camden Town, Central London
• Private Health Insurance
• Good holiday allowance
• Pension contribution
• Monthly fitness/wellness/gym allowance
• An exciting calendar of team social gatherings and events
• Probably the best people you’ve ever met
• And more…

We know that diversity in experiences, backgrounds and identities can expand horizons. We’re committed to being an equal opportunities employer – and that starts with our recruitment process. We are simply united by a set of common values and goals: do exceptional work, support and encourage the practice of Yoga, challenge the norm, make the world a better place, treat people right, have a positive impact, give back, and have fun.