E-Commerce Executive in London

Liforme is a company with boundless ambition, and we fundamentally believe that we can change the World significantly through our business. We are proud to be B Corp Certified. We are a dynamic privately owned and digitally native company in the Yoga and Wellness Sector with sales in over 185 countries Worldwide, and with many exciting things in the pipeline. We reinvented the Yoga mat back in 2008 and have since grown to become a leading brand in the Yoga and wellness industry, loved and trusted for our ground-breaking innovations and our commitment to environmental sustainability and using our business to promote social justice in the World.

Our mission is to support and encourage the practice of Yoga and physical and mental wellbeing with our original, ground-breaking and truly useful products; to bring the values of Yoga to the Yoga business and beyond; and to unite a global community of people around our common goal to 'Live For More' through the products we produce and sell, how we run our business and how we Give Back to the World through it.

Headquartered in central London and now working in a hybrid remote + office structure (currently Wednesday/Thursday at our office in the heart of Camden Town), we are continuing to grow and strengthen our team with the addition of further like-minded, bright and ambitious people.

Job Purpose

Reporting to the E‑Commerce Website Manager, this role is focused on the day-to-day running of the Liforme website and supporting the performance of our wider e‑commerce activity. It’s a hands-on, detail-focused position that touches a number of key workflows - from product set-up, pricing and campaign rollouts, to content publishing and basic website updates.

You’ll be joining a small, experienced team where clear communication, pace and high standards matter. We’re looking for someone who’s organised, technically capable, and confident working across teams to get things done. You don’t need to know everything - but you do need a willingness to learn, a proactive approach, and the mindset to spot issues before they become problems. This is a great opportunity for someone looking to grow within a busy and high-performing digital team.

Key Responsibilities:

• Support day-to-day operations of the DTC website and E‑Commerce channels.
• Assist with product feed management and platform integrations.
• Help brief and manage ad creative assets and content updates.
• Coordinate product pricing, tagging, and promotional changes.
• Monitor and implement A/B tests and track campaign health.
• Publish blog content and manage light CMS updates (Shopify).
• Work with teams to ensure localised content is accurate.
• Assist with Customer Service and Operational team coordination.
• Collaborate with the SEO and content team to maintain site performance and visibility.

What you’ll have

Essential:

• 2-3+ years of Shopify experience.
• Comfortable using CMS platforms (Shopify).
• Highly organised with a proactive mindset and strong attention to detail.
• Able to manage multiple tasks and communicate clearly across teams.
• Basic understanding of web analytics and E‑Commerce metrics.
• A keen interest in online retail and DTC brand growth.
• Highly personable and able to form great working relationships.
• Great organisational skills.
• Ability to adapt quickly and efficiently.
• Ability to work independently and use your initiative.
• A ‘can do’ and ‘no job is too small’ attitude.
• Integrity and honesty in all that you do.

Advantageous:

• An interest in fitness, wellness and/or Yoga.
• Experience working in the health and fitness and/or yoga industry.
• Experience working in a start-up or fast-growing ecommerce business.

What we’ll bring

• Competitive salary.
• Hybrid and flexible working structure – remote and office based.
• Wonderful office space in Camden Town, Central London.
• Private Health Insurance.
• Good holiday allowance.
• Pension contribution.
• Monthly fitness/wellness/gym allowance.
• An exciting calendar of team social gatherings and events.
• And more…

We know that diversity in experiences, backgrounds and identities can expand horizons. We’re committed to being an equal opportunities employer – and that starts with our recruitment process.