Senior Marketing Manager, LATAM

About Life360: Life360’s mission is to keep people close to the ones they love. Our category‑leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with services such as location sharing, safe‑driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU) as of June 2025 across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must‑have mobile‑based membership for families and friends that are essentially family.

We are looking for a passionate and data‑informed Sr Marketing Manager to support our expansion and lead integrated marketing in LATAM, beginning with Brazil and Mexico. The role is based in Central London with a hybrid model of remote and in‑person/office meetings.

The UK-based salary range for this position is £91,500 – 108,500, plus a performance‑based cash bonus.

What You’ll Do

• Own all marketing budget for LATAM markets and partner with stakeholders such as PR and brand to invest most effectively.
• Own all ATL and digital media planning, managing agency partners to deliver impact from large‑scale and always‑on campaigns.
• Analyze and share campaign results with actionable recommendations to improve performance.
• Gain deep insights into users to create messaging, positioning, and content that resonates locally, including developing user personas.
• Partner with product marketing to create an evergreen intelligence program (user interviews, focus groups, surveys) that generates quantitative, qualitative and competitive insights.
• Support go‑to‑market launches of new international markets and collaborate with cross‑functional teams.
• Partner with stakeholders in Marketing (Comms, Brand, Product Marketing, Retail Marketing, Lifecycle Marketing) and across Product, Creative, Testing, Legal, Finance to support our international marketing roadmap.

What We’re Looking For

• Deep understanding of LATAM markets, including Brazil and Mexico; Spanish or Portuguese language skills strongly preferred.
• Strong media planning experience across offline and digital channels.
• Multi‑million dollar budget management experience.
• Experience leading or partnering with research & insights, PR, comms, influencer marketing, lifecycle marketing and understanding their role in growth.
• Experience in B2C subscription business (ideally app‑based with a freemium model).
• A “can‑do” attitude with a growth mindset – hunger and curiosity to dig in and find high‑leverage efforts.
• Experience working within a global organisation, localizing products and campaigns, and launching marketing campaigns with local nuance.
• 8+ years of marketing experience, including owning budgets and campaign planning.
• Highly autonomous with effective time‑management, creative, analytical and organisational skills.
• Strong communicator both written and verbal who excels in fast‑paced and collaborative environments.
• A balanced perspective between data‑driven decision making (including strong data analytics skills) and big‑picture thinking that challenges conventional thinking.

Our Benefits

• Industry‑leading compensation.
• Remote‑first company with hybrid working opportunities for UK‑based employees.
• Generous holiday options with flexible PTO.
• Bi‑annual company retreats.
• Learning & Development programmes.
• Private comprehensive health & dental insurance.
• Employee assistance programme for mental well‑being.
• Free Life360 Platinum Membership for your preferred circle.
• Free Tile Products.

Life360 Values

• Be a Good Person – high integrity.
• Be Direct With Respect – communicate directly, even when it’s hard.
• Members Before Metrics – focus on building an exceptional experience for families.
• High Intensity, High Impact – do whatever it takes to get the job done.

We are an equal‑opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status. We encourage people of all backgrounds to apply. Even if you don’t meet 100 % of the below qualifications, you should still seriously consider applying!