At a Glance
- Tasks: Lead the design of a real-time decisioning system for personalised user experiences.
- Company: Join Life360, a mission-driven tech company focused on family safety and connection.
- Benefits: Enjoy competitive pay, comprehensive health benefits, flexible PTO, and remote work options.
- Other info: Be part of a diverse team committed to creating a positive workplace culture.
- Why this job: Make a real impact by shaping how families connect through innovative technology.
- Qualifications: Experience in building content orchestration systems and strong organisational skills required.
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small.
Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
About The Team: Life360 serves 95M+ monthly active members across every life stage, every time zone, and every type of relationship. Each member opens the app for a different reason: parents checking a teenager’s commute, a partner tracking an ETA, a grandparent staying connected to family across the country. The opportunity is to make the experience they see actually reflect that—personalized, contextual, and relevant to their family in that moment.
About the Job: You’ll be a core contributor to the Orchestrator layer—the real-time, contextual decisioning system that assembles Life360’s interface dynamically for each member and each session. This is the personalization layer that determines which components surface and in what order, drawing on signals from the real world, past behaviors, family context, member history, and content and intelligence from partner teams across the company who all need representation in a constrained surface area.
What You’ll Do:
- Orchestrator system design and roadmap.
- Measurement framework.
- Content ingestion architecture.
- Member context model.
- Delivery surfaces and content templates.
- Feedback loops.
- Stakeholder operating model.
What We’re Looking For:
- You’ve built—or redesigned—a personalization or content orchestration system before.
- You understand ML-driven content ranking, modular UI architecture, and what it means to replace fixed placement logic with algorithmic decisioning.
- You can talk fluently about signals, weights, feedback loops, and what “good” looks like when you can’t directly observe every individual decision the system makes.
What Success Looks Like:
- 3 months: A shared mental model of the Orchestrator is established across partner teams company-wide.
- 6 months: The Orchestrator is a functioning system with measurable lift in engagement and action rate on delivered content.
- 1 year: No two members see the same Life360.
Competitive pay and benefits include medical, dental, vision, life and disability insurance plans, 401(k) plan with company matching program, flexible PTO, and more.
Life360 Values: Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference.
Our Commitment to Diversity: We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
Principal Product Manager, Builder employer: Life360
Life360 is an exceptional employer that prioritises a mission-driven culture, offering a remote-first work environment that fosters flexibility and work-life balance. With competitive compensation packages, comprehensive benefits including mental wellness support, and a commitment to diversity and inclusion, employees are empowered to bring their authentic selves to work while contributing to meaningful innovations that enhance family connections worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Manager, Builder
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Life360. A friendly chat can open doors and give you insider info about the company culture and what they really value.
✨Tip Number 2
Prepare for the interview by understanding Life360’s mission and products. Show us how your experience aligns with our goals, especially in personalisation and AI-driven solutions. We love candidates who can connect their skills to our mission!
✨Tip Number 3
Practice your pitch! Be ready to explain how you've tackled similar challenges in the past, particularly around building systems that enhance user experience. We want to hear about your successes and how you can bring that magic to Life360.
✨Tip Number 4
Don’t forget to ask questions during your interview! This shows us you’re genuinely interested and helps you figure out if Life360 is the right fit for you. Think about what matters most to you in a workplace and let’s chat about it!
We think you need these skills to ace Principal Product Manager, Builder
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role and Life360's mission shine through. We want to see how your values align with ours and how you can contribute to keeping families connected.
Tailor Your Experience:Make sure to highlight relevant experiences that showcase your skills in product management and personalization systems. We love seeing how you've tackled similar challenges in the past, so don’t hold back!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Principal Product Manager role.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role you’re excited about!
How to prepare for a job interview at Life360
✨Know Your Product Inside Out
Before the interview, make sure you understand Life360's products and services thoroughly. Familiarise yourself with how the Orchestrator system works and how it personalises user experiences. This will help you speak confidently about how your experience aligns with their mission.
✨Showcase Your AI Knowledge
Since Life360 is an AI-native company, be prepared to discuss your experience with AI tools and how you've leveraged them in past projects. Bring examples of how you've used AI to enhance product features or improve user engagement, as this will demonstrate your fit for the role.
✨Prepare for Stakeholder Scenarios
Think about times when you've had to align different teams around a shared goal. Be ready to share specific examples of how you've navigated competing priorities and built consensus. This will show that you have the organisational muscle needed for the Principal Product Manager role.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company’s goals. Inquire about the current challenges the Orchestrator team faces or how they measure success. This not only shows your interest but also your strategic thinking.
