At a Glance
- Tasks: Lead strategic research to shape product direction and empower marketing teams.
- Company: Join Life360, a mission-driven tech company focused on family safety.
- Benefits: Enjoy competitive pay, flexible PTO, and comprehensive health benefits.
- Other info: Remote-first culture with a commitment to diversity and inclusion.
- Why this job: Make a real impact by understanding family needs and driving innovation.
- Qualifications: 7-10 years in high-growth environments with expertise in consumer insights.
The predicted salary is between 100000 - 150000 £ per year.
Life360's mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU) across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small.
We are looking for a Global Consumer Insights Lead to serve as the definitive Voice of the Family within Life360. This is not a traditional, siloed research role. Reporting to the Head of Product Marketing, you will be a strategic voice embedded within the overall Marketing organization.
Your mission is two-fold: first, to lead high-stakes strategic research that defines our product roadmap and annual planning; second, to be a Strategic Multiplier—building the tools, AI-driven frameworks, and "Lean Research" templates that empower our PMMs (both in the US and internationally) to become market experts in their own right. You will be a critical partner to our International PMM ensuring our global expansion is rooted in deep, localized family insights.
What You'll Do:
- Discovery Strategy & Research Planning: Lead the discovery and planning cycle each quarter, partnering with PMM leadership to identify "big unknowns" and prioritize research efforts. Architect the research methodologies in partnership with Product Marketing to help solve key business challenges and product decisions. Partner with International PMM to conduct research in key markets, decoding cultural nuances in "family safety" to inform localized go-to-market plans.
- Research Enablement & Architecture: Develop our playbook for "Lean Research" with templates for briefs, survey design, and 1:1 interview guides to ensure consistency and quality. Act as a player-coach to PMMs, teaching them how to execute their own rapid-cycle testing so the team stays agile. Spearhead the adoption of AI and LLM tools to automate the synthesis of NPS, App Store reviews, and transcripts into actionable narratives. Own the operations and ROI for internal platforms (Morning Consult Brand Tracker, UserTesting.com, SurveyMonkey), ensuring they are optimized for US and international teams.
- Qualitative Discovery & The "Inner Circle": Program manage our qualitative program, facilitating 1:1 interviews and focus groups with Life360 Members to stay ahead of evolving family needs. Lead the analysis of App Store reviews and NPS data, turning raw feedback into monthly "Voice of the Family" reports that influence the product roadmap. Own the development of our behavioral and family lifecycle segmentation, defining how Life360 delivers value at every stage of parenting. Lead high-impact quantitative research, including Van Westendorp, MaxDiff, and Conjoint analysis to support the evolution of our roadmap and commercial strategies. Act as the internal authority on survey logic and data integrity, ensuring every quantitative signal is statistically sound. Partner closely with Data Science and Analytics teams to synthesize "stated" consumer data (from surveys) with "observed" behavioral data (in-app metrics), creating a holistic, data-backed view of the Life360 member. Conduct market intelligence and opportunity analysis alongside PMM to maintain a global view of the competitive landscape and drive the annual planning cycle.
What We're Looking For:
- Minimum 7-10 years experience with proven track record in a high-growth environment, ideally within subscription/SaaS and Consumer Hardware ecosystems.
- Expert-level proficiency in advanced quantitative models (Van Westendorp, MaxDiff, Conjoint) and qualitative discovery that uncovers the "why" behind family behavior.
- A world-class storyteller capable of translating complex, multi-source data points into sharp, high-impact narratives that drive macro-level alignment and long-term roadmap planning.
- An high-velocity operator who thrives in "lean" environments, with a bias toward action and the ability to deliver 80/20 insights in days, not months.
- Passion for democratizing research by building the "Lean Research" templates and coaching PMMs to run their own tactical tests without sacrificing data integrity.
- Proven ability to partner with International teams to decode cultural definitions of "family safety" and inform localized market-entry strategies.
- High comfort in using AI workflows and modern tech stacks (UserTesting.com, SurveyMonkey) to automate the synthesis of NPS, transcripts, and reviews—drastically reducing the time from data to discovery.
- Self-sufficiency in navigating data visualization and analytics tools such as Tableau, Looker, or Amplitude to interpret member performance dashboards and triangulate research findings with real-time business health.
- Deep experience in defining behavioral and lifecycle segmentations that go beyond demographics to identify the "Jobs-to-be-Done" for families at every life stage.
- The ability to translate consumer sentiment into insights to support business cases, including market sizing (TAM/SAM/SOM), opportunity analysis, and annual planning bets.
- A track record of successful cross-functional collaboration using data to challenge assumptions and influence high-stakes pivots across Product, Marketing, and Engineering.
Life360 Values:
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it's hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity:
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
Consumer Insights Lead in London employer: Life360
Life360 is an exceptional employer that prioritises a mission-driven culture, offering a remote-first work environment that fosters flexibility and work-life balance. With comprehensive benefits including 100% paid medical coverage, generous PTO, and opportunities for professional growth through innovative projects, employees are empowered to thrive while contributing to a meaningful cause that enhances family safety worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Insights Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Life360 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Life360 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Life360 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Life360. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Consumer Insights Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Life360. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Life360:Show us that you’ve done your homework! In your application, briefly mention what you admire about Life360’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Life360
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Life360 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Life360, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
