Director, International Commercialization Strategy

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). Life360 has more than 500 (and growing!) remote-first employees.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. We are looking for candidates based in London.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process. Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

We are seeking a strategic, analytical, highly collaborative, and execution-oriented Director of International Commercial Strategy to lead monetization and growth strategy for the International business. This is a high-visibility, high-impact role for a self-starter who thrives in complex environments and excels at independent, first-principles thinking.

About the Job

This role sits within the Commercial Strategy function and works in close partnership with the International operating group (OG). The International OG is responsible for scaling Life360 outside the United States across MAU growth, monetization, product-market fit, partnerships, and customer understanding. You will help determine where to invest, how to grow MAU and revenue together, and what monetization models fit local markets.

For candidates based in the US, the salary range for this position is $186,000 to $275,000 USD. For candidates based out of UK, the salary range for this position is $125,000 to $147,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• International Monetization Strategy: Develop an integrated monetization strategy across International markets, including Europe, Latin America, Asia, Australia, and New Zealand. Build monetization frameworks and market-specific playbooks for evaluating product readiness and investment prioritization, that translate into actionable go-to-market launch decisions. Partner with Finance and the GM to model scenario analyses, TAM, ARPU sensitivity, and unit economics that directly inform investment cases.
• Cross-Functional Commercial Partnership: Act as the primary commercial strategy partner to the GM of International, helping sharpen priorities, stress-test initiatives, and connect product and commercial decisions. Collaborate across product, growth, marketing, partnerships, and the broader Commercial Strategy team to ensure commercial logic is embedded in everything the International OG ships or invests in. Partner with the Ads and Devices OGs to define the on-ramp for bringing the full Life360 commercial stack to International markets.
• Performance Management and KPI Architecture: Define and maintain the KPI framework for International commercial performance, including leading indicators that flag when markets are (or are not) on track. Establish an operating cadence for performance visibility, including dashboards, business reviews, and early-warning signals for course corrections. Track the ROI of commercial bets and bring structured post-mortems when investments underperform.
• Executive Communication and Influence: Partner with and influence the CRO and executive team on international commercial strategy, translating complex market dynamics into clear strategic direction and driving alignment across the organization. Operate with influence across a matrixed organization, rallying engineering, product, marketing, and finance behind a shared commercial vision for International.

What We’re Looking For

• Experience in high-growth consumer apps or consumer technology businesses.
• Proven ownership of pricing and monetization strategy, ideally including experience adapting or designing models for non-US markets with meaningfully different customer economics.
• Strong financial and analytical foundation with hands-on experience building advanced models (unit economics, LTV, CAC, ARPU sensitivity, TAM, elasticity) that directly inform investment decisions.
• Deep experience partnering cross-functionally, including with Product, Product Marketing, Finance, Growth, and Engineering, to translate strategy into execution.
• Exceptional first-principles thinker who synthesizes incomplete data, challenges assumptions, and develops clear points of view in ambiguous, fast-moving environments.
• Strong operator mindset: comfortable moving between long-range strategy and near-term performance management, QBR prep, KPI design, and operating cadence.
• Executive-level communication skills, with experience creating crisp narratives for senior leadership and GMs.
• Trusted advisor profile: someone who pressure-tests plans constructively, rallies teams toward clarity, and balances skepticism with momentum.
• Experience with consumer mobile apps at scale (tens of millions of MAU) is a strong plus.
• Exposure to subscription, partnership, and alternative monetization models (microtransactions, telco, data products, ad-supported tiers) is a plus.

Our Benefits

• Competitive pay and benefits.
• Medical, dental, vision, life and disability insurance plans (100% paid for US employees).
• 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
• Employee Assistance Program (EAP) for mental wellness.
• Flexible PTO and 12 company-wide days off throughout the year.
• Winter and Summer Weeklong Synchronized Company Shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership for your preferred circle.
• Free Tile Products.

Life360 Values

• Be a Good Person — We have a team of high-integrity people you can trust.
• Be Direct With Respect — We communicate directly, even when it’s hard.
• Members Before Metrics — We focus on building an exceptional experience for families.
• High Intensity, High Impact — We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work. We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status. We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying! Life360 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage candidates from all backgrounds to apply, even if you don’t meet 100% of the qualifications listed above.