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Company: Life Pulse Solutions Limited trading as Cakes & Bakes Nottingham

Location: 169 Radford Road, Nottingham, NG7 5EH

Job Type: Full-time, Permanent

Hours: 37.5 hours per week

Salary: £37,000-£39,500 per annum, depending on qualifications and relevant experience

Responsibilities

• Develop and implement the bakery's local marketing strategy in alignment with the franchisor's brand standards, commercial objectives and approved marketing framework.
• Prepare annual and quarterly marketing plans designed to increase brand awareness, customer engagement, footfall, online orders and sales.
• Plan, manage and evaluate marketing campaigns across digital, social media, in-store and traditional advertising channels.
• Manage and develop the bakery's local social media presence, ensuring content remains engaging and consistent with franchise brand guidelines.
• Create and coordinate promotional campaigns for cakes, bakery products, beverages and other product ranges offered by the business.
• Plan targeted marketing activities for key trading periods and seasonal occasions, including birthdays, weddings, festivals and other celebrations.
• Develop customer acquisition and retention initiatives, including local promotions, loyalty campaigns and measures to encourage repeat business.
• Conduct market research to identify local customer preferences, purchasing behaviour, demographic trends and new commercial opportunities.
• Monitor competitor products, pricing, promotions and marketing activities and recommend appropriate responses.
• Analyse sales performance to identify products, categories and trading periods requiring additional marketing support.
• Coordinate local advertising, point-of-sale materials, window displays and other in-store promotional activities.
• Promote the bakery's online ordering, collection and delivery services across relevant customer channels.
• Plan and coordinate the marketing of new products, limited-edition ranges, special offers and seasonal product launches.
• Prepare or coordinate marketing content and promotional materials in accordance with the franchisor's brand identity and approval procedures.
• Identify and develop relationships with local businesses, schools, community organisations, event organisers and other potential commercial partners.
• Liaise with the franchisor's marketing team, suppliers, designers, agencies and external service providers to coordinate campaigns and promotional activities.
• Manage the local marketing budget, monitor expenditure and ensure campaigns are delivered within agreed financial parameters.
• Establish and monitor key performance indicators, including campaign reach, customer engagement, footfall, online conversions and sales growth.
• Analyse marketing, customer and sales data to assess campaign effectiveness and identify opportunities for improvement.
• Monitor customer feedback, online reviews and engagement levels and recommend improvements to marketing activities.
• Prepare regular reports for senior management outlining campaign performance, expenditure, market developments and recommended actions.
• Work closely with store management, bakery production and customer-facing teams to ensure campaigns are implemented effectively.
• Maintain consistent and professional presentation of the franchise brand across digital, in-store and other customer-facing marketing channels.
• Ensure marketing activities comply with franchise brand guidelines, company policies and applicable advertising and data protection requirements.

Skills

• Strong marketing planning and campaign management skills.
• Excellent written and verbal communication skills.
• Good understanding of digital marketing and social media platforms.
• Good analytical skills with the ability to understand marketing and sales information.
• Strong organisational and time-management skills.
• Good commercial awareness and understanding of customer needs.
• Creative thinking with strong attention to detail.

Qualifications

• A degree or equivalent qualification in Marketing, Business, Management, Communications or a related subject is desirable.
• Relevant professional marketing qualifications or certifications would be advantageous.
• Candidates with equivalent relevant qualifications may also be considered.

Experience

• Previous experience in a marketing or similar role is preferred.
• Experience managing social media and digital marketing activities.
• Experience planning and supporting marketing campaigns and promotions.
• Experience working with customers, sales teams or customer-facing businesses.
• Experience within retail, food, bakery or hospitality would be an advantage.
• Competitive salary of £37,000-£39,500 per annum, depending on qualifications and relevant experience.
• Training and professional development opportunities.
• Opportunity to lead and develop local marketing activities for an established bakery franchise.
• Supportive and professional working environment.
• Opportunity for career development as the business grows.