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- Tasks: Enhance the Lidl Plus app and boost customer loyalty through strategic projects.
- Company: Join Lidl, one of Britain's fastest-growing supermarkets with a collaborative culture.
- Benefits: Enjoy a competitive salary, 30 days holiday, in-store discounts, and a free onsite gym.
- Why this job: Make a real impact on customer loyalty and gain invaluable insights into the retail industry.
- Qualifications: Minimum 2:2 degree by September 2026 and strong analytical skills required.
- Other info: Dynamic two-year programme with excellent career growth opportunities.
£40,000* per annum | 30 days holiday (pro rata) | 10% in-store discount
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Everyone who works at Lidl brings something unique to the table – but we also have a whole lot in common. We’re curious, collaborative, and ready to make a tangible impact on where we work.
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Just like you.
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Step into the heart of Lidl’s Head Office and spend two transformative years immersed in our Customer Insights and Customer Relationship Management teams, one year in each. This is more than a Graduate programme, it’s a front-row seat to the strategy behind one of Britain’s fastest growing supermarkets.
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As a key player in our mission to be the first choice for customers, you’ll analyse internal and external data to uncover what truly drives shopper behaviour. Your insights will help shape loyalty strategies, optimise campaigns, and turn everyday customers into passionate fans.
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Closing date for applications: 19.10.2025
What will you do
As part of the Customer Relationship Management and Loyalty team:- Enhance the Lidl Plus app experience while balancing customer needs with business goals
- Contribute to trials and strategic projects aimed at boosting customer loyalty
- Streamline processes to embed successful initiatives into business-as-usual operations
- Present clear, data-driven results to senior leadership
- Maximise promotional investment through rigorous testing and analysis
- Influence customer behaviour through targeted, insight-led communications
- Impact every part of the business, ensuring decisions are made based on data and insight
- Work with Panel Data, Brand Tracking, Customer Satisfaction and Ad Hoc research to find opportunities for growth
- Study the drivers of Lidl’s performance and benchmark to other retailers
- Review product ranges to identify strong and weak items for Lidl and competitors
- Develop customer engagement strategies and tactics which can be implemented across the entire business, targeted at bespoke customer segments, or even on individual stores
Qualifications
- Minimum 2:2 degree (in any discipline), awarded in 2024, 2025 or 2026, but must be graduated by September 2026
- To be legally entitled to work in the UK on a full-time basis
- Already live - or happy to relocate - within a one-hour commute of Lidl GB Head Office in Tolworth, South West London
- Be passionate about the food retail industry
- Strong analytical skills and ability to interpret data
- Be assertive and confident in your communication skills
- Be self-motivated and able to work independently
- Confident to make tough decisions and cope with the pressure of demanding targets and tight deadlines
- Business-minded approach; commercially savvy and resilient
- Able to attend the assessment day on 11.12.2025
Why this job
- 30 days holiday (pro rata)
- 10% in-store discount
- Pension scheme
- Free onsite Gym
- Plus, more of the perks you deserve
Customer Loyalty Graduate Programme employer: Lidl GB
Contact Detail:
Lidl GB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Loyalty Graduate Programme
✨Tip Number 1
Get to know Lidl inside out! Research their values, recent projects, and the Lidl Plus app. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Practice your data storytelling skills. Since you'll be presenting results to senior leadership, being able to communicate insights clearly and confidently is key. Use examples from your studies or past experiences to demonstrate your analytical prowess.
✨Tip Number 3
Network like a pro! Connect with current Lidl employees on LinkedIn or attend industry events. This can give you insider tips and might even lead to a referral, which can boost your chances of landing that interview.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining Lidl and ready to make an impact in the food retail industry.
We think you need these skills to ace Customer Loyalty Graduate Programme
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for the food retail industry! In your application, share why you’re excited about Lidl and how you can contribute to enhancing customer loyalty. A genuine passion can really make your application stand out.
Be Data-Driven: Since we love numbers, make sure to highlight any analytical skills or experiences you have. Whether it’s coursework, projects, or previous jobs, show us how you’ve used data to drive decisions or improve processes.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that align with the Customer Loyalty Graduate Programme. We want to see how you fit into our team!
Apply Early: With the high volume of applications we receive, it’s best to get your application in as soon as possible. Don’t wait until the last minute—apply through our website today to avoid disappointment!
How to prepare for a job interview at Lidl GB
✨Know Your Data
Since the role involves a lot of data analysis, make sure you brush up on your analytical skills. Familiarise yourself with key metrics and how they impact customer loyalty. Be ready to discuss how you've used data in past projects or studies.
✨Show Your Passion for Retail
Lidl is all about the food retail industry, so let your enthusiasm shine through! Share any experiences or insights you have about the industry, and be prepared to discuss what excites you about working in this field.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle pressure. Think of examples where you've had to make tough decisions or manage tight deadlines, and be ready to explain your thought process.
✨Communicate Clearly and Confidently
As you'll be presenting to senior leadership, practice articulating your thoughts clearly. Use concise language and back up your points with data-driven insights. Confidence is key, so rehearse your delivery to ensure you come across as assertive.
