At a Glance
- Tasks: Lead marketing campaigns and optimise owned channels for maximum impact.
- Company: Join Lidl, a dynamic and inclusive workplace with a collaborative spirit.
- Benefits: Enjoy 35 days holiday, competitive salary, and a 10% in-store discount.
- Other info: Hybrid working model with great perks and career growth opportunities.
- Why this job: Make a real difference in a fast-paced environment while developing your marketing skills.
- Qualifications: Experience in planning across channels and strong organisational skills required.
The predicted salary is between 52800 - 70400 € per year.
£52,800* - £70,400* per annum | 35 days holiday (pro rata) | 10% in-store discount | Pension scheme
Everyone who works at Lidl brings something unique to the table - but we also have a whole lot in common. We’re curious, collaborative, and passionate about what we do. Just like you. At Lidl, we’re all about big results and moving at pace.
As our new Marketing Planning Consultant, you’ll be the strategic driving force behind our owned‑channel marketing campaigns. If you thrive in a fast‑paced environment and have a passion for keeping everything from seasonal magazines to regular promotional activity seamlessly aligned, this is the role for you. You’ll take the lead on managing and optimising our owned channels, ensuring our key marketing campaigns hit the right note across every single touchpoint.
This isn’t just about high‑level planning; it’s a hands‑on commercial role where you will guide the team in creating stellar campaign briefs, prioritising day‑to‑day promotions, and act as a crucial bridge between our buying teams and creative agencies. Reporting directly to the Marketing Planning Team Manager, you'll have ownership over critical tools and strategies—including our recipe content and leaflet space planning—while ensuring everything we produce strictly adheres to our high international standards.
At Lidl, we offer a hybrid working model to give you the best of both worlds. Spend three days or more in our state‑of‑the‑art office, where you can enjoy an on‑site gym, restaurant, and more of the perks you deserve. And with up to two days at home, you’ll find the work/life balance you need to thrive.
What you’ll do:
- Overseeing the planning of owned channels, creation of leaflet space plans, and directing newsletter plans (trade driving and campaign specific)
- Reviewing channel plans and content briefs created within the team to ensure all information is correct and clear direction is given, before entering the workflow
- Creating briefs for selected seasonal campaigns, working with buyers to build out product lists and CIX to gather insights relevant to the preparation of briefs
- Working with LP team to create briefs to support Lidl Plus activations, ensuring these are suitably amplified and slotted into campaign briefs where appropriate
- Creating the brief for the Lidl seasonal magazine, which define the strategic direction for content, in addition supplying product lists alongside these briefs to support the creative development of the magazine
- Ownership of the SCP, ensuring all members of the team manage campaign plans within the tool and that this adheres to international guidelines
- Working closely with the rest of the team to plan how specific campaigns can be amplified in owned channels alongside regular promotions
- Owner of our recipe content strategy, responsible for briefing recipes to agencies when required
- Final reviewer for all runner content before handover to production
What you’ll need:
- Demonstrable planning experience working across a mix of channels
- Fast‑paced worker with high attention to detail and process‑driven
- Strong organisational skills and with the capability to balance multiple priorities
- Proactive, inquisitive nature with an unwavering eye for detail
- Excellent interpersonal skills with the ability to communicate and influence with internal and external stakeholders ranging from commercial teams to creatives
- Excellent team player with a collaborative approach to working
- Confident with excellent communication skills (both written and verbal grammar)
What you’ll receive:
- 10% in-store discount
- 35 days holiday pro rata
- Market‑leading family leave
- Competitive salary
- Contributory pension scheme
- Cycle to work scheme
- Plus, more of the perks you deserve. Includes an additional 10% non‑contractual London Weighting allowance
Disclaimer: Due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment. We value diversity, equity, and inclusion, welcoming applicants from all backgrounds. Join us to celebrate individuality and grow in a fair, respectful, and inclusive environment. If you’re ready to get stuck in, want to get more out of your career and make a real difference, find your place at Lidl and apply now.
Marketing Planning Consultant in London employer: Lidl GB
At Lidl, we pride ourselves on fostering a dynamic and inclusive work culture where curiosity and collaboration thrive. As a Marketing Planning Consultant, you'll enjoy a competitive salary, generous holiday allowance, and a hybrid working model that promotes work/life balance, all while being part of a team that values your unique contributions. With access to state-of-the-art facilities and numerous employee benefits, including a pension scheme and in-store discounts, Lidl is committed to supporting your professional growth and ensuring you feel valued every step of the way.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Planning Consultant in London
✨Tip Number 1
Network like a pro! Reach out to people in the marketing field, especially those who work at Lidl or similar companies. A friendly chat can open doors and give you insights that might just help you land that Marketing Planning Consultant role.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Lidl’s recent campaigns and think about how you can contribute to their owned-channel marketing. Show them you’re not just a fit for the role, but that you’re genuinely excited about what they do.
✨Tip Number 3
Practice your pitch! You’ll want to clearly communicate your planning experience and how it aligns with Lidl’s fast-paced environment. Be ready to share examples of how you’ve successfully managed multiple priorities in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Lidl team and ready to make a difference.
We think you need these skills to ace Marketing Planning Consultant in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Planning Consultant role. Highlight your planning experience and how it aligns with Lidl's fast-paced environment. We want to see how you can bring your unique flair to our team!
Show Off Your Skills:Don’t hold back on showcasing your organisational skills and attention to detail. Use specific examples from your past experiences that demonstrate your ability to juggle multiple priorities. We love a proactive approach, so let us know how you’ve tackled challenges head-on!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use straightforward language and make sure your key achievements stand out. We appreciate good communication, so show us you can convey your ideas effectively!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of success. It’s super easy, and you’ll be able to find all the info you need about the role. Don’t wait too long, though—apply now to avoid missing out!
How to prepare for a job interview at Lidl GB
✨Know Your Channels
Before the interview, brush up on the various owned channels Lidl uses for marketing. Understand how they align with seasonal campaigns and be ready to discuss your experience in managing similar channels. This shows you’re not just familiar with the role but also genuinely interested in Lidl's marketing strategies.
✨Showcase Your Planning Skills
Prepare examples of your past planning experiences, especially those that required juggling multiple priorities. Highlight specific campaigns you've worked on, detailing your role in creating briefs and optimising content. This will demonstrate your organisational skills and ability to thrive in a fast-paced environment.
✨Communicate Effectively
Since this role involves liaising with various teams, practice articulating your thoughts clearly and confidently. Use the STAR method (Situation, Task, Action, Result) to structure your responses, ensuring you convey your interpersonal skills and ability to influence stakeholders effectively.
✨Be Proactive and Inquisitive
During the interview, don’t hesitate to ask insightful questions about Lidl’s marketing strategies and future campaigns. This not only shows your enthusiasm for the role but also reflects your proactive nature, which is crucial for a Marketing Planning Consultant.
