At a Glance
- Tasks: Drive brand awareness through creative campaigns and engaging events.
- Company: Join Lidl, a diverse and inclusive workplace with a collaborative spirit.
- Benefits: Enjoy 30 days holiday, 10% discount, and a pension scheme.
- Other info: Dynamic role with opportunities for growth and creativity.
- Why this job: Make a real impact in consumer communications and events at a leading retailer.
- Qualifications: Experience in consumer comms and events; strong communication skills required.
The predicted salary is between 43200 - 52800 £ per year.
Summary
£35,200 up to £44,000* per annum | 30 days’ holiday (pro rata) | 10% in-store discount | Pension scheme
Summary
£35,200 up to £44,000* per annum | 30 days’ holiday (pro rata) | 10% in-store discount | Pension scheme
Everyone who works at Lidl brings something unique to the table - but we also have a whole lot in common.
We’re curious, collaborative, and ready to make a tangible impact on where we work.
Just like you.
Our Head Office Brand Engagement team is looking for a Consumer Communications and Events Officer.
Within this role you’ll play a central part in driving brand awareness and consumer engagement by managing high-impact consumer comms campaigns, brand events, and a fast-paced consumer press office.
Working closely with internal stakeholders and external agency partners, you will turn creative concepts into actionable plans that elevate Lidl’s brand presence and generate meaningful media conversation.
- What you’ll do
- Working closely with the wider Communciations and events team and agencies to deliver professional and engaging campaigns in line with our strategy and identifying talkable opportunities for us to tap into to drive interactions, positive share of voice and leverage consumer engagement opportunities online
- Responsible for the delivery of high-impact creative PR campaigns
- Working alongside the team on the day-to-day management of Lidl’s busy consumer press office, responding to issues and enquiries on a range of subject matters
- Building and coordinating national consumer announcements regarding Lidl product launches and campaigns
- Management of event logistics and coordination including domestic and international press trips, wine tastings and Christmas events
- Leading the execution local events with expertise e. g. festivals and county shows
- Leading the execution of consumer pop-up activations and experiences, working alongside PR and experiential agencies
- Developing communications materials including briefing documents, press releases, presentations and background research
- Working with the wider Marketing department and agencies to project-manage engaging and impactful communications for our customers through our owned and above the line channels
- Staying on top of wider news agenda – informing communications team of relevant stories
- Compiling and coordinating reports on a weekly, monthly, and annual basis
- Supporting with management of budget and invoice processing
- What you’ll need
- Proven experience working within consumer comms and events is essential, agency or in -house
- Comfortable collaborating within cross-functional environments to deliver campaigns and projects
- Able to demonstrate successfully delivering effective consumer comms and event activity that has driven business results
- Experience working within or managing media/creative agencies
- Confident in identifying insight and presenting content and recommendations to stakeholders
- Strong and confident communicator – both written and verbal
- A retail background is desirable
- What you’ll receive
- 30 days holiday (pro rata)
- 10% in-store discount
- Sabbatical
- Enhanced family leave
- Pension scheme
- Plus, more of the perks you deserve
- Includes a 10% non-contractual London weighting
We value diversity, equity, and inclusion, welcoming applicants from all backgrounds. Join us to celebrate individuality and grow in a fair, respectful, and inclusive environment.
Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date.
This is to ensure our teams can manage application levels while maintaining a positive candidate experience.
Once a vacancy has closed, we are unable to consider further applications.
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Communications and Events Officer employer: Lidl GB
Lidl is an exceptional employer, offering a competitive salary and a generous benefits package that includes 35 days of holiday and a hybrid working model. Our dynamic work culture fosters collaboration and inclusivity, providing ample opportunities for professional growth while ensuring a supportive environment where every team member can thrive. With on-site amenities like a gym and restaurant, as well as a commitment to diversity and employee well-being, Lidl is the perfect place for those seeking meaningful and rewarding employment in the retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Communications and Events Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lidl GB and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lidl GB are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lidl GB on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lidl GB. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Communications and Events Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lidl GB. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lidl GB:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lidl GB’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lidl GB
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lidl GB will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lidl GB, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
