Brand Manager

We are Lick. Our mission is to support people to transform houses into their homes. Lick is a community-driven decorating movement focused on inspiring and supporting people to confidently transform their homes, with our unique pigment-rich colours and high-quality products whilst respecting yours and our home: planet Earth.

Quality is at the heart of Lick. From our high-quality range of paints, each designed for a flawless finish and long-lasting durability to our in-person and online consultation and decorating support services, and industry-leading formulations that provide the best decorating experience to our community, whether they’re first-time decorators, experienced DIYers or decorating professionals.

Colour Authority: We are an innovatively colour-centric brand with an expertly curated range of 100 unique pigment-rich colours, all designed with colour psychology and real homes in mind. We support decorators through the whole process, from finding colour inspiration to the final selection process and styling their freshly decorated room with complementary colours.

Sustainability: We consider people and the planet in every decision we make, from our made-to-order, zero-waste production process and water-based, trace VOC paint to our commitment to being B Corp™ certified, the eco-friendly materials we use to make our LickTools and our mess-free, Peel & Stick samples which contain 95% less plastic than traditional tester pots. Our aim is for our community to feel confident in creating their dream home with respect to your and our home; planet Earth.

Community: From day one, community has been at the heart of everything we do, setting ourselves a mission to create the largest engaged decorating community that feels inspired and supported. Since launching in 2020, we’ve united over 1 million decorators, collaborated with over 3,000 creators to transform their homes and have actively featured the Lick community in everything from press, to brand awareness campaigns and brand partnerships.

About The Company: Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs - targeting the $1 trillion global home decor market. We’re the fastest growing decorator brand, and since launching in 2020, we have expanded from Lick into: Lick: for the DIY customer, LickPro: for the Trade customer, Lick Tools: our own range of sustainable tools. We continually develop our product range, new sustainability initiatives, and grow our community of decorators.

Hybrid Working: We are a hybrid working team who believes in the value of getting together offline and online. For this reason, we are focused on hiring candidates who can easily work in London. We see huge value in our team sharing an office together and strongly encourage everyone to use it as often as they can, and the minimum expectation is 2 office days per week.

Wellbeing: We are a team of incredible human beings, making Lick a very special place to work. We want to promote an environment where we can all truly be ourselves and make an authentic impact. Growing and thriving as individuals and achieving something very significant together. We want it to be easy to openly discuss how you are feeling, do the things you know will help you thrive and own your mental health and wellbeing, and we aim to provide you with the information and tools to empower you to do so.

Diversity, Inclusion and Belonging: People are at the centre of everything we do at Lick. We work hard to make sure that we’re amplifying diverse voices externally within our amazing community of decorators. Equally, we are on a mission to make Lick a company where every member of our team feels they can truly be themselves and genuinely make an impact.

Our Culture: Having launched in the last few years, our culture will continue to evolve just like everything else we do. To give you a sense of what to expect, we can confirm it’s fast and very ambitious, with high expectations. We believe a great team can do great things and we work hard to ensure you have what you need to thrive and make a real impact.

About The Role: We’re looking for a driven Brand Manager with at least 2 years experience in a similar role, to join us on our exciting journey of building our brand and connecting with new and existing customers through best-in-class brand campaigns, co-branded partnerships and retail partner activations. Reporting to the Head of Brand, you will play an integral part of delivering multiple brand campaigns, from partnerships to new product launches, combining hands-on execution across all brand activity with strategic thinking to ensure they are delivered with impact, on time and within budget.

Responsibilities:

• Executing the brand strategy and working cross-functionally to deliver channel plans across multiple brand campaigns, including brand partnerships, seasonal campaigns, promotions, brand events and content activations.
• Ensuring campaigns are delivered on time and within budget and that key stakeholder comms and approvals are managed throughout.
• Implementing and influencing best-in-class brand campaigns, driving new ideas that push boundaries and feel distinctly Lick.
• Leading as a brand ambassador across any/all channels with your finger on the pulse of marketing trends, technology innovations and tastemakers that you use to drive change and impact across the brand.
• Working closely with our in-house creative team across day-to-day requests and campaign briefs to ensure that content is fit for channels.
• Managing and being a trusted go-to from Lick team for external agencies and external stakeholders and support with our partner comms across brand activations and activities.
• Collaborating cross-functionally, including with creative, growth, trade marketing and e-commerce leads, to bring campaigns to life and ensure we launch cohesive and consistent, fully integrated plans across relevant marketing channels and adhere to processes for kick-off sessions, follow-ups and wrap-up reports.
• Managing critical paths, status documents and campaign documents ensures that they are kept up to date and that we have clear actions across channels that match our campaign objectives while ensuring the Head of Brand is kept up to date on day-to-day management of campaigns.
• Monitoring the performance of brand campaigns from tease to sustain, ensuring we have a full suite of signed-off assets and channel plans that deliver on the campaign objectives.
• Overseeing the press office inbox and always on press activity alongside our PR agency.
• Managing outreach for new brand partners and proactively suggesting new brand opportunities, partnerships and brand building moments, showcasing why they’re fit for Lick and what brand objective drive.
• Coordinate and implement IRL brand activations from press events to designer meet-ups working closely across the team, including with the Senior Trade Manager and Social and Creator Executive, to organise and bring these to life.
• Supporting the production of brand content shoots from booking locations, organising props and products, communicating with agencies and working closely with the Head of Creative to deliver briefs.
• Be a brand guardian across the business ensuring that tone of voice and brand guidelines are adhered to and that the brand is correctly represented at every touch point.

Requirements:

• Proven experience in delivering 360 brand campaigns for a B2C brand(s).
• Experience in project management from ideation to execution and delivery of campaign wrap-up reports.
• Clear understanding of brand performance metrics and KPIs and experience in delivering on these across campaigns with tangible results.
• Managing multiple projects and campaigns with the ability to thrive in a fast-paced environment.
• Experience in managing a brand press office inbox or working alongside a PR agency.
• Event organisation and management.

Non-essential:

• Copywriting for brand channels across digital and printed POS.
• Production management for photoshoots and/or brand content.

Qualities:

• A creative mindset with a strong interest in home decor.
• Ability to use data to inform decision-making and improvements.
• Strong organisational skills.
• Strong communication and relationship-building skills that can be applied both within a team and when talking to creators and agents.
• An experimental side with the confidence to bring ideas to the table and execute them.
• Excitement to be hands-on when it comes to community management.

Benefits:

• Competitive salary based on experience, and equity.
• A generous Annual Leave allowance: 26 days per year + a day off for your birthday + up to 5 additional days off at the end of the year.
• Private Health Insurance through Vitality.
• Flexible Working – own your working hours.
• Hybrid Working – work from our office and work from home.
• £300 allowance for Lick products.
• Private pension scheme.
• Generous Primary and Secondary Caregiver Leave allowances.
• Workplace Nursery Benefit.
• Cycle to Work scheme.
• Monthly Deep Dive sessions from your fellow teammates; these sessions aim to get the wider company up to speed on a particular project or topic.
• Lots of amazing opportunities to get to know other members of the team at different team events and to have an impact on our culture through our Lick Belonging Group and beyond.

Lick is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email us at emma.bailey@lick.com.

Seniority level: Associate

Employment type: Full-time

Job function: Other IT Services and IT Consulting