Sales Manager

Sales Manager

Full-Time 32000 - 36000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales and build relationships in the vibrant media industry.
  • Company: Join Penton Media Group, a leading independent media company in Northern Ireland.
  • Benefits: Competitive salary, bonus potential, career progression, and flexible working.
  • Why this job: Be part of a dynamic team and shape a respected brand in media.
  • Qualifications: 3+ years in media sales with strong presentation and relationship-building skills.
  • Other info: Exciting opportunities for growth in a supportive, close-knit environment.

The predicted salary is between 32000 - 36000 £ per year.

We’re Hiring! Join Our Team as Brand Sales Manager

Location: Belfast

Reporting to: Managing Director

Penton Media Group is proudly celebrating 30 years as Northern Ireland’s leading independent magazine, exhibitions and events company, and we’re growing again.

Join a Small, Ambitious Media Team…You’ll be part of a close-knit team where collaboration is key. In this role, you’ll work directly alongside the Editor of Licensed & Catering News (LCN), shaping and growing one of the industry’s most respected brands.

Our media platforms include digital magazines, weekly e-newsletters and Gala Awards Dinners, giving you a wide range of assets to sell and develop.

We are now recruiting a Brand Sales Manager for Licensed & Catering News (est. 1940), the leading business magazine for the Hospitality Industry and the authoritative voice of the trade. This is a hands-on, exciting position with lots of room to grow, ideal for someone energetic, ambitious and ready to build their career in media.

What You’ll Be Responsible For:

  • Digital magazine
  • Online and website revenue
  • Awards sponsorship packages

Your Role:

  • Take ownership of annual advertising and sponsorship targets
  • Drive revenue across digital, print and events
  • Seek out new business opportunities in core and emerging markets
  • Build strong relationships with clients and partners
  • Produce standout proposals and client communications
  • Bring creative commercial ideas to the table
  • Deliver confident client presentations
  • Contribute to Penton Media Group’s wider business strategy
  • Stay tuned into media, advertising and business trends
  • Sell over the phone and face-to-face
  • Support, motivate and coach members of the wider sales team

Because this role involves regular client meetings, industry events and off-site visits, a full driving licence is essential.

What You’ll Bring:

  • 3+ years’ experience in media sales or a fast-paced direct sales environment
  • A proven track record in new business development
  • Strong presentation and reporting skills
  • An enthusiastic, proactive and creative approach
  • Excellent relationship-building skills
  • A drive to grow, learn and progress quickly

We’re looking for someone with energy, ambition and a passion for media; someone who’s excited to take ownership of a respected brand and grow with it.

What We Offer:

  • £32K–£36K basic salary
  • £15K annual bonus potential
  • Excellent career progression opportunities
  • Continuous professional training
  • Flexible hybrid working
  • A supportive, close-knit team where your ideas genuinely matter

Ready to take the next step in your media career? Send your CV to: wynn.penton@pentonpublications.co.uk

Job Type: Full-time

Work Location: In person

Sales Manager employer: Licensed and Catering News (LCN)

Penton Media Group is an exceptional employer, offering a dynamic and collaborative work environment in the heart of Belfast. With a strong focus on employee growth, we provide excellent career progression opportunities, continuous professional training, and a supportive team culture where your ideas are valued. Join us to be part of a respected brand in the hospitality media sector, with the added benefit of flexible hybrid working arrangements and a competitive salary package.
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Contact Detail:

Licensed and Catering News (LCN) Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Manager

✨Tip Number 1

Network like a pro! Attend industry events and connect with people in the media space. You never know who might be looking for a Sales Manager or who can put in a good word for you.

✨Tip Number 2

Show off your personality! When you get the chance to meet potential employers, let your enthusiasm shine through. They want someone energetic and ambitious, so don’t hold back!

✨Tip Number 3

Prepare standout proposals! If you get the opportunity to pitch, make sure your ideas are creative and tailored to their needs. This is your chance to show how you can drive revenue and build relationships.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.

We think you need these skills to ace Sales Manager

Media Sales
New Business Development
Client Relationship Management
Presentation Skills
Proposal Writing
Creative Thinking
Revenue Generation
Market Research
Communication Skills
Team Leadership
Sales Strategy
Driving Licence
Adaptability
Proactive Approach

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Sales Manager role. Highlight your media sales experience and any achievements in new business development to catch our eye!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for media and how you can contribute to our team. Be sure to mention why you're excited about the Brand Sales Manager position specifically.

Showcase Your Achievements: When detailing your work history, focus on quantifiable achievements. Did you exceed sales targets? Bring in new clients? We love numbers, so let us see what you've accomplished!

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!

How to prepare for a job interview at Licensed and Catering News (LCN)

✨Know Your Stuff

Before the interview, dive deep into Penton Media Group and its flagship publication, Licensed & Catering News. Familiarise yourself with their recent articles, industry trends, and any awards they’ve won. This will not only show your genuine interest but also help you tailor your responses to align with their values.

✨Showcase Your Sales Skills

Prepare specific examples from your past experiences that highlight your success in media sales or direct sales environments. Be ready to discuss how you’ve driven revenue, built client relationships, and developed creative proposals. Use metrics to back up your achievements – numbers speak volumes!

✨Practice Your Presentation

Since strong presentation skills are crucial for this role, practice delivering a mock pitch or proposal. You could even create a mini-presentation about a potential advertising strategy for Licensed & Catering News. This will demonstrate your proactive approach and give you confidence during the actual interview.

✨Ask Insightful Questions

Prepare thoughtful questions to ask at the end of your interview. Inquire about the company’s future plans, how they measure success in the sales team, or what challenges they foresee in the industry. This shows you’re not just interested in the role, but also in contributing to the company’s growth.

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