At a Glance
- Tasks: Lead marketing strategy, create content, and drive inbound lead generation.
- Company: Established technical company specialising in industrial chemical solutions.
- Benefits: Permanent role with opportunities for growth and skill development.
- Other info: Ideal for those passionate about learning and growing in a technical field.
- Why this job: Join a dynamic team and make an impact in the marketing landscape.
- Qualifications: Experience in marketing strategy, social media, and content creation.
The predicted salary is between 30000 - 40000 £ per year.
We are working with an established technical company specialising in industrial chemical solutions. They are looking for an experienced Marketing Specialist to lead their marketing strategy, drive inbound lead generation, and coordinate daily with their on-site sales team.
The Role
We are seeking someone to work on marketing for an established small scale business with an established and mature footprint in their market. This role will focus on the upstream Business Development work that leads to high quality sales leads being generated for colleagues. This calls for utilisation of a range of channels for outbound content creation, and working directly to support the sales pipeline. The following will be key features of the role:
- Campaign & Emarketing Management: You will design and execute multiple targeted campaigns per month. Manage CRM data cleansing/scrubbing, tracking bounces to ensure the database is as accurate as possible, and update prospect records to support telemarketing follow-ups.
- Content & Video Creation: Write multiple technical blogs and whitepapers monthly. Produce and edit high quality video content (including things like testimonials and product explainers) for web and social channels.
- Social Media & Branding: Maintain a consistent online presence by scheduling multiple high-quality LinkedIn posts per week.
- Website / E-Commerce Development: Including activities around updating the company's existing ecommerce platform, to ensure a seamless purchasing process.
- Horizon Scanning: You will have your finger on the pulse of the market, keeping across news and market developments giving an understanding which sectors are optimal for targeting energy onto.
- Systems & Automation: Implement and manage CRM and marketing automation tools, streamline workflows, and utilise AI automation.
Your Background
We are seeking marketing experience, with a hands-on track record in marketing strategy, social media, and e-marketing campaigns. A background of generating high quality streams of business opportunities for sales colleagues. Experience writing technical whitepapers or blogs, alongside practical skills in visual media fields such as videography and editing software (e.g., Adobe Premiere Pro, CapCut, Adobe Express). Hands-on experience installing, setting up, and managing CRM digital marketing software and automated workflows. Degree qualified with a natural curiosity and willingness to learn the technical aspects of the chemical industry. A degree or A-levels in Science, Chemistry, or Marketing is highly advantageous, as is training in project management (e.g., Prince2). Candidates must have the permanent right to work in the UK. Visa sponsorship is not available.
On this occasion, LiCa Scientific is acting as an employment agency. If you have not heard from us within 7 days of your application, please assume you have been unsuccessful on this occasion.
Digital Marketing Executive in Winsford employer: LiCa Scientific Recruitment
Join a dynamic and growing chemical manufacturing company in the Winsford area, where you will be part of a supportive work culture that values employee development and offers comprehensive training in sales and product knowledge. With a focus on reducing manufacturing downtime, this role provides meaningful opportunities to build strong relationships with clients while enjoying competitive salary packages and the chance to grow within a thriving industry. Embrace the chance to make a real impact in a collaborative environment that encourages innovation and personal growth.
Contact Details:
LiCa Scientific Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Winsford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LiCa Scientific Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LiCa Scientific Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LiCa Scientific Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LiCa Scientific Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Winsford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LiCa Scientific Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LiCa Scientific Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about LiCa Scientific Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LiCa Scientific Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LiCa Scientific Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LiCa Scientific Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
