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- Tasks: Drive growth through trade marketing strategies and campaigns for a luxury fragrance brand.
- Company: Join Liberty, a renowned name in luxury retail, expanding into new markets.
- Benefits: Enjoy a dynamic work environment with opportunities for training and collaboration.
- Why this job: Be part of an exciting brand journey, influencing market presence and customer engagement.
- Qualifications: 3-5 years in trade marketing within the beauty industry; analytical and project management skills required.
- Other info: Opportunity to work with cross-functional teams and participate in industry events.
The predicted salary is between 36000 - 60000 £ per year.
In 2023, Liberty launched its first luxury fragrance collection. With demand for the range now extending into new territories, Liberty is looking to add a Trade Marketing Manager to the team to continue to drive growth and uncover new opportunities.
As an ambassador and custodian for the brand, your key partnerships will be working with the Sales, Reporting, Export, Design & Production teams. An entrepreneurial and experienced Trade Marketing Manager is needed to propel growth, a top priority for the business.
- Trade Marketing Development: Partner with the head of sales to develop distribution and go to market strategies and plans globally. Work closely with distributors and sales agents to develop specific retailer plans annually.
- Market Analysis: Conduct market research to identify trends, customer preferences, and competitive activities to inform trade marketing decisions with a focus on ROW markets. Design and execute promotional campaigns, including in-store displays, product sampling, and point-of-sale materials to drive product visibility with all key accounts. Utilise knowledge of local markets to ensure effective communications.
- Performance Tracking: Track territory/distributor/retailer forecasts to ensure sales align with targets. Monitor and analyse the effectiveness of trade marketing initiatives, using metrics to assess performance and make data-driven adjustments.
- Relationship Management: Build and maintain strong relationships with key distribution and retail partners to ensure successful collaboration and product placement.
- Budget Management: Manage trade marketing budgets, ensuring effective allocation of resources for maximum ROI.
- Training and Support: Provide training and support to all territories as needed. Collaborate with brand team on training materials. Ensure all sales brand content is up to date, accurate and accessible to partners.
- Systems Knowledge: Set up new accounts as needed, monitor orders and ensure fulfilment against distributor and retailer forecasts.
- Event Planning: Plan and oversee participation in industry events, trade shows, and exhibitions to showcase our products and strengthen brand presence.
- Opportunity Identification: Identify and scope new opportunities in existing and future markets, leveraging network.
- Analytical Skills: Ability to analyse market data and derive actionable insights to inform marketing strategies.
- Project Management: Skilled in managing multiple projects simultaneously, ensuring timely execution and delivery.
- Experience: A minimum of 3-5 years of experience in trade marketing or a similar role within the beauty industry.
- Technical Skills: Familiarity with marketing analytics tools, stock management systems a plus.
- Self-Starter: A self-starter who takes initiative in driving trade marketing projects forward.
- Team Player: Ability to work collaboratively with cross-functional teams, including sales, marketing, design and product development.
Trade Marketing & Marketing Manager employer: Liberty
Contact Detail:
Liberty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing & Marketing Manager
✨Tip Number 1
Network with professionals in the beauty industry, especially those who have experience in trade marketing. Attend industry events and trade shows to meet potential colleagues and learn about the latest trends and opportunities.
✨Tip Number 2
Familiarise yourself with Liberty's luxury fragrance collection and its market positioning. Understanding the brand's unique selling points will help you articulate how you can contribute to its growth during interviews.
✨Tip Number 3
Stay updated on market analysis tools and techniques relevant to trade marketing. Being able to demonstrate your analytical skills and how you can leverage data to inform marketing strategies will set you apart.
✨Tip Number 4
Prepare examples of successful trade marketing campaigns you've managed in the past. Highlight your project management skills and ability to collaborate with cross-functional teams, as these are crucial for the role.
We think you need these skills to ace Trade Marketing & Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, especially within the beauty industry. Use specific examples that demonstrate your ability to drive growth and manage projects effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the luxury fragrance market. Mention how your skills align with the responsibilities outlined in the job description, particularly in market analysis and promotional campaign execution.
Showcase Analytical Skills: In your application, emphasise your analytical abilities by providing examples of how you've used data to inform marketing strategies or track performance in previous roles. This will demonstrate your capability to make data-driven decisions.
Highlight Team Collaboration: Since the role requires working closely with various teams, include examples of successful collaborations in your application. Describe how you’ve worked with sales, design, or production teams to achieve common goals.
How to prepare for a job interview at Liberty
✨Showcase Your Analytical Skills
As a Trade Marketing Manager, you'll need to demonstrate your ability to analyse market data. Prepare examples of how you've used analytics to inform marketing strategies in the past, especially in the beauty industry.
✨Highlight Your Project Management Experience
This role requires managing multiple projects simultaneously. Be ready to discuss specific projects you've overseen, focusing on your organisational skills and how you ensured timely execution and delivery.
✨Demonstrate Your Collaborative Spirit
Since the job involves working with various teams, share experiences where you've successfully collaborated with sales, design, or production teams. Emphasise your ability to build strong relationships and work as a team player.
✨Prepare for Market Analysis Questions
Expect questions about market trends and customer preferences. Brush up on recent developments in the beauty industry and be prepared to discuss how you would approach market research to inform trade marketing decisions.
