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- Tasks: Manage performance campaigns for Affiliates & Display channels in the UK and US.
- Company: Join a rapidly expanding Ecommerce team at Liberty London, a leader in retail.
- Benefits: Enjoy a dynamic work environment with opportunities for personal growth and development.
- Why this job: Be part of a creative team driving impactful digital marketing strategies and brand awareness.
- Qualifications: 3+ years in Digital Marketing, strong Excel and Google Analytics skills required.
- Other info: Ideal for ambitious individuals eager to embrace the evolving digital landscape.
The predicted salary is between 28800 - 48000 £ per year.
Our rapidly expanding Ecommerce team are on the lookout for a highly organised, ambitious and strategic-thinking Senior Digital Marketing Executive to join us and manage our Affiliates & Display channels. You will be responsible for managing performance campaigns within our UK and US Affiliate network, alongside management of Display activity in the UK, with the help of our agencies. As a highly analytical and motivated individual, you will make data-led and insight-driven decisions, while ensuring brand message and tone-of-voice are maintained. You will have the opportunity to work with internal and external stakeholders, from Creative to Marketing, ensuring campaigns are fully aligned across both offline/online and optimised to drive Liberty London’s strategic vision and commercial goals.
Responsibilities
- Developing alongside our media agencies and Digital Marketing Manager, data driven strategies to grow our Affiliate network and drive Display performance.
- Planning, Briefing and tracking our Affiliate newsletter, commission and placement strategies.
- Collaborating with creative teams in briefing Display banners with objective to drive performance and engagement.
- Building and managing influencer and/or content campaigns across our Affiliate channel alongside our internal Influencer and PR teams.
- Working alongside the trade, digital design, and content teams to create channel content plans as well as building briefing and feedback loop processes.
- Liaising with our Affiliate partners and our Digital Team to ensure we are sharing learnings across all channels, to build towards a holistic Digital approach.
- Work with our Display and Affiliate agencies to optimise performance and set/review targets in line with our Digital budget, as well as managing the agency relationships with the support of the Digital Marketing Manager.
- Collaborating with internal teams to support commercial and brand goals.
- Support Digital Marketing Manager on forecasting key success KPIs for Affiliate and Display channels and leading on forecasting spend.
- Delivering customer insights which will drive critical business decisions.
- Delivering weekly and post-campaign analysis using both the media reports and the analytics solutions.
- Creating and managing working processes to reduce friction and improve channel efficiencies.
- Researching and proposing additional marketing opportunities to grow brand awareness and acquire new customers.
- Working with the Web Team to manage marketing tracking-tags and feeds effectively.
- Understanding customer data and how to implement into channels to support cross-channel campaigns and activities.
- Lead on resolving and monitoring Display feed issues.
- Connect where relevant digital activity with in-store journeys to prove opportunity and identify scale.
Qualifications
- Strong Excel and Google analytics skills.
- High attention to detail and quality of work.
- Open to creative thinking and problem solving.
- Organised with the ability to work under tight timelines and quick turnarounds.
- Ambitious and proactive team member who is constantly asking questions and looking for ways to improve current activities.
- You embrace the ever-changing digital landscape.
- Confidence in interacting with designers, trade teams, copywriters, marketing teams and project managers and agencies.
Personal Traits
- Passionate about Digital Marketing.
- Commercially minded and creatively driven.
- Strong verbal and written communication skills.
- Excellent organisational and administration skills.
- Ability to work under own initiative or under instruction.
- Ability to work to deadlines.
- Enjoys working as part of a team.
- Ability to take feedback and learn.
- A demonstrable history of personal development and learning, ensuring that you are aware of the latest trends and advances in digital marketing.
- Thinking Big!
Experience:
- Digital Marketing: Minimum 3 years.
- Nice to Have: Global Affiliate experience.
- Understanding of Display Marketing.
- Experience in retail ecommerce.
- Experience working with Partnerize Affiliate agency.
Senior Digital Marketing Executive - Affiliates & Display employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive - Affiliates & Display
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in affiliate and display channels. This will not only help you understand the landscape but also demonstrate your passion and commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience with affiliate marketing and display advertising. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've used data to drive marketing decisions in previous roles. Being able to discuss specific outcomes will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience with collaboration across teams. Highlight instances where you've worked with creative, trade, or content teams to achieve marketing goals, as this role requires strong cross-functional teamwork.
We think you need these skills to ace Senior Digital Marketing Executive - Affiliates & Display
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in affiliates and display channels. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention how your skills align with the responsibilities outlined in the job description, and express your enthusiasm for contributing to the company's goals.
Showcase Analytical Skills: Since the role requires data-led decision-making, include examples of how you've used analytics tools like Google Analytics or Excel to drive campaign performance. Highlight any specific metrics you improved through your strategies.
Demonstrate Collaboration Experience: The position involves working with various teams and stakeholders. Provide examples of past collaborations with creative teams, agencies, or other departments, and explain how these experiences have prepared you for this role.
How to prepare for a job interview at Liberty.
✨Showcase Your Analytical Skills
As a Senior Digital Marketing Executive, you'll need to demonstrate your ability to make data-led decisions. Be prepared to discuss specific examples of how you've used analytics tools like Google Analytics to drive campaign performance and optimise strategies.
✨Understand the Brand's Voice
Familiarise yourself with Liberty London's brand message and tone-of-voice. During the interview, highlight how you can maintain this voice across various channels, especially in your previous roles managing affiliates and display campaigns.
✨Prepare for Collaboration Questions
This role involves working closely with various teams, from creative to marketing. Think of examples where you've successfully collaborated with different stakeholders to achieve a common goal, and be ready to share these experiences.
✨Demonstrate Your Proactivity
The job description mentions the importance of being ambitious and proactive. Prepare to discuss instances where you've taken the initiative to improve processes or propose new marketing opportunities that have positively impacted your previous employers.
