Senior CRM Executive

Founded in 1875, our long history has been built on innovation, craftsmanship and above all, incredible talent. Born from the adventurous spirit of our founder, Arthur Lasenby Liberty, we remain true to our heritage. From our fulfilment centres to our flagship store, passion, vision and dynamism are part of our DNA – and that extends to our team.

Liberty is seeking an Email Marketing Executive to own and deliver the end-to-end email channel across our iconic, multi-category business.

You will play a key role in shaping how Liberty communicates with its customers from daily BAU trading emails to campaign-led storytelling and testing-led optimisation. This is a hands‑on role with real ownership, exposure across the business, and the opportunity to develop your technical and strategic CRM skillset within a globally recognised brand.

Key Responsibilities

• Owning and managing the email calendar in line with marketing and trade priorities across all categories.
• Delivering smooth, end-to-end email production from brief to send.
• Writing clear email briefs for Copy and Design teams and ensuring objectives are met throughout the build process.
• Building and deploying campaigns in Responsys, using HTML templates and dynamic content.
• Creating and managing audiences using customer data, via both drag-and-drop tools and SQL.
• Testing and QA’ing emails to maintain a high-quality customer experience.
• Developing and executing an email testing roadmap to continuously improve performance.
• Producing weekly, monthly and quarterly reporting on email performance and sharing insights with key stakeholders.
• Identifying opportunities for new campaigns, automations or content modules.
• Managing day-to-day relationships with external agencies and partners.
• Staying up to date with CRM best practice, industry trends and competitor activity.

About You

• 3 years' experience in an email or CRM marketing role.
• Hands‑on experience building and deploying emails using an ESP (Responsys experience is a strong plus).
• Working knowledge of HTML and SQL.
• Strong organisational and project management skills, with the ability to juggle multiple campaigns and deadlines.
• Confident communicator who enjoys working cross‑functionally.
• A detail‑oriented mindset with a passion for optimisation and testing.
• Experience in retail, ecommerce or a multi‑channel environment.

Seniority Level

• Associate

Employment Type

• Full-time

Job Function

• Marketing

Industries

• Retail and Retail Luxury Goods and Jewelry