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- Tasks: Lead creative campaigns and partnerships to elevate Liberty and engage customers.
- Company: Join Liberty, a globally recognized retail destination known for its unique luxury offerings.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of an innovative team that shapes the future of retail marketing.
- Qualifications: Experience in marketing at a managerial level, especially in luxury brands.
- Other info: This is a maternity cover contract position with potential for growth.
The predicted salary is between 36000 - 60000 £ per year.
Retail Brand Marketing Manager – Maternity cover
Reporting to the Head of Retail Marketing, the Retail Brand Marketing Manager is responsible for elevating Liberty and our brand partners with creative campaigns, stories and activations that inspire the retail industry, excite our loyal customers and drive awareness to new audiences. This role requires an individual to confidently balance the weight of industry coverage we achieve for Liberty, how we provide support to our brand partners through a creative and authentic brand lens.
ROLE + RESPONSIBILITIES:
- Work cross-functionally to develop the campaign and sub-campaign strategy, leading on creative ideas, storytelling and driving industry partnership opportunities. Ensure that all campaign concepts and content amplify Liberty brand values, talk to the Liberty customer and deliver on commercial requirements.
- Lead communication with brands, buyers and digital channel owners for key launches and campaign moments at Liberty, centralising ideas across owned, earned and paid channels. Ensure plans are well considered and elevated for a successful launch and are briefed accurately to the Marketing Planning Executive and Marketing Project Lead to manage execution.
- Work alongside the Communications lead to ensure key product, brand and customer moments at Liberty are powerfully communicated with a Communications strategy that cleverly balances the awareness of Liberty as a retail destination and LIBERTY brand. Be a brand voice and advocate, building and nurturing relationships with key press, industry and tastemakers across consumer and lifestyle.
- Manage the Influencer Marketing Specialist to develop and execute innovative and authentic Influencer marketing campaigns, both domestic and globally, in line with key launches and focuses within the marketing and trade calendars. Identify and build relationships with prominent influencers and thought leaders within the industry. Oversee timely campaign reports that give visibility on all Influencer marketing activity to the wider business.
- Manage the Events coordinator, develop and execute the events and retail activation strategy that continues to build upon the reputation of Liberty as a globally unique and world famous retail destination. Utilise both offline and digital events to continue to build the Liberty community and excite and engage our customers through elevated theatre and memorable experiences.
- Oversee the planning, and support in the execution of all customer, press and influencer events, owning the objectives and reporting back on KPI’s and learnings.
- Oversee the planning and support the Events Coordinator in the execution of special projects; third party partnerships and filming opportunities.
- Support the Head of Marketing Communications and Planning in setting and monitoring the annual marketing comms budget, ensuring all activities are appropriately tracked.
PERSONAL QUALITIES + EXPERIENCE:
- Experience in marketing and communications at Manager level.
- Well connected across the industry and have a strong understanding of the luxury market.
- Experience working with and for global brands managing activity across the full marketing mix.
- A mix of agency and luxury brand preferred.
- A proven track record of delivering in a similar role.
- A confident creative with innovative and adventurous ideas.
- A curious mindset with a keen eye on the trends that shape culture and how these can be interpreted in benefit to campaign planning.
- Commercially aware with the ability to thrive in a fast-paced environment.
- An analytical mindset able to simplify and interpret customer insights into actionable strategies.
- Good people management, coaching, mentoring and development skills.
- Tenacious, resilient, results oriented and adaptable to change.
- Highly organised with good prioritisation skills.
- Strong verbal and written skills.
- Strong attention to detail and accuracy.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Art/Creative, Marketing, and Strategy/Planning
Industries
Retail, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry
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Retail Brand Marketing Manager - Maternity cover employer: Liberty
Contact Detail:
Liberty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Brand Marketing Manager - Maternity cover
✨Tip Number 1
Make sure to showcase your experience in managing creative campaigns and partnerships. Highlight any specific projects where you successfully elevated a brand or product, as this aligns perfectly with the responsibilities of the Retail Brand Marketing Manager.
✨Tip Number 2
Network within the luxury retail industry. Attend events, engage with influencers, and connect with key players in the market. Building these relationships can give you an edge and demonstrate your well-connected status, which is crucial for this role.
✨Tip Number 3
Stay updated on current trends in the luxury market and be ready to discuss how they can influence campaign planning. Your ability to interpret cultural trends into actionable strategies will be a significant asset in this position.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used customer insights to drive marketing strategies in the past. Being able to simplify complex data into actionable plans will resonate well with the expectations for this role.
We think you need these skills to ace Retail Brand Marketing Manager - Maternity cover
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description. Understand the key responsibilities and personal qualities required for the Retail Brand Marketing Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for retail marketing and your understanding of the luxury market. Use specific examples from your past experiences to demonstrate your ability to create innovative campaigns and manage relationships with brands and influencers.
Highlight Relevant Experience: In your CV, emphasize your previous roles in marketing and communications, particularly those at the manager level. Include any experience you have with global brands and your success in managing full marketing mixes, as this is crucial for the role.
Showcase Your Creative Skills: Since the role requires a confident creative mindset, include examples of past campaigns or projects where you demonstrated innovative thinking. Highlight your ability to balance commercial objectives with creative storytelling, as this will resonate well with the hiring team.
How to prepare for a job interview at Liberty
✨Showcase Your Creative Campaigns
Prepare to discuss specific examples of creative campaigns you've led in the past. Highlight how these campaigns aligned with brand values and drove customer engagement, as this role heavily focuses on storytelling and innovative marketing strategies.
✨Demonstrate Industry Knowledge
Be ready to talk about current trends in the luxury retail market. Show that you understand the competitive landscape and can identify opportunities for Liberty to stand out, as well as how to effectively communicate with both customers and industry partners.
✨Highlight Cross-Functional Collaboration
Discuss your experience working cross-functionally with different teams, such as communications, digital channels, and events. Emphasize your ability to centralize ideas and ensure cohesive campaign execution, which is crucial for this role.
✨Prepare for People Management Questions
Since this position involves managing a team, be prepared to share your approach to coaching and mentoring. Provide examples of how you've developed talent in previous roles and how you plan to nurture relationships within your team and across the organization.
