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- Tasks: Lead omni-channel marketing campaigns and ensure seamless execution across multiple projects.
- Company: Join a dynamic team focused on innovative brand partnerships and impactful marketing strategies.
- Benefits: Enjoy flexible work options, creative collaboration, and opportunities for professional growth.
- Why this job: Be at the forefront of exciting campaigns and make a real impact in a fast-paced environment.
- Qualifications: Strong organizational skills and a passion for marketing; experience with project management tools is a plus.
- Other info: Opportunity to work closely with senior marketing leaders and contribute to high-profile launches.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Responsible for the project management and timely execution of omni-channel campaigns, sub-campaigns, key launches and brand partnerships.
You will own multiple critical paths across multiple projects to ensure the full end to end process to ensure projects are seamlessly executed. The role constantly looks at ways to drive improvements in the processes and ensure brand standards and quality are maintained at all times. Reporting to the Head of Marketing and a pivotal support to Retail Brand Marketing Manager and Brand Partnerships Manager.
Key Responsibilities
- Work with the Head of Marketing and marketing managers to develop and review work-flow processes, critical paths, briefing templates and marketing decks that maximise efficiency and reduce workload and drive constant improvements in the processes
- Develop critical paths for campaigns, sub-campaigns, key launches and brand partnership activity, using Monday.com creative and communications function planning tool to ensure business wide stakeholders
- Own the full end to end process of campaigns and key launches – pro actively planning of kick off meetings and weekly alignment and sync meetings, ensuring stakeholders are continuously updated on inflight project changes. Ensure cross functional teams and stakeholders are aware of dependencies, deliverables, sign offs and deadlines.
- Lead and own weekly customer journey meeting with all digital channel owners to ensure critical alignment on in-flight and upcoming launches and campaigns. Act as a key support to the Retail Brand Marketing Manager in mapping out campaign plans and touchpoints with the relevant channels.to ensure a seamless delivery and roll out,
- Deliver and cascade assets to channel owners from creative teams in a timely manner. Liaise with creative production to ensure that all assets and content produced is optimised for the relevant channels and delivers on our marketing priorities. Ensure that a feedback loop on performance is established to improve future work.
- Create and centralise campaign / launch decks to allow the dissemination of information and ensure in-flight project working deck is kept updated, Capture activity for future planning and YOY analysis + create one page toolkit at end of campaign to establish lessons learnt and pre-planning for reoccurring big launches
- Review and update the Topline Marketing Calendar with support from the Marketing Planning Executive, ensuring all marketing priorities are evident allowing the calendar to inform the wider business
- Lead the implementation and adoption of new workflow tools across the marketing function
- Key support to Brand Partnerships Manager, lead bi-weekly brand partnership channel planning meetings to ensure all channel owners are briefed on paid media plans.
- Manage Brand Partnership invoice process and ensure all related documents are accurate and delivered to brands in a timely manner.
Knowledge, Skills and Abilities
- Always maintain delivery of high-quality work by ensuring that appropriate time, resource and briefing information is provided to the relevant teamsProvide appropriate time and stimulus to teams for ideas generation and encourage cross-functional working
Marketing Project Lead employer: Liberty
Contact Detail:
Liberty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Project Lead
✨Tip Number 1
Familiarize yourself with project management tools like Monday.com, as this role heavily relies on them for planning and execution. Being able to demonstrate your proficiency in these tools during discussions can set you apart from other candidates.
✨Tip Number 2
Showcase your ability to manage multiple projects simultaneously by preparing examples of past experiences where you successfully juggled various campaigns or initiatives. Highlighting your organizational skills will resonate well with the hiring team.
✨Tip Number 3
Emphasize your experience in cross-functional collaboration. This role requires constant communication with different teams, so sharing specific instances where you facilitated teamwork can demonstrate your fit for the position.
✨Tip Number 4
Prepare to discuss how you've driven process improvements in previous roles. The ability to identify inefficiencies and implement solutions is crucial, so come ready with concrete examples that showcase your proactive approach.
We think you need these skills to ace Marketing Project Lead
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Project Lead position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experiences that demonstrate your project management skills, ability to work with cross-functional teams, and any experience with omni-channel campaigns. Use specific examples to showcase your achievements.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also addresses how you can contribute to improving processes and maintaining brand standards. Mention your familiarity with tools like Monday.com if applicable.
Highlight Your Problem-Solving Skills: In your application, emphasize your ability to drive improvements in processes and manage multiple projects simultaneously. Provide examples of how you've successfully navigated challenges in past roles.
How to prepare for a job interview at Liberty
✨Understand the Project Management Tools
Familiarize yourself with project management tools like Monday.com, as this role heavily relies on them. Be prepared to discuss how you have used similar tools in past projects to manage timelines and stakeholder communication.
✨Showcase Your Campaign Experience
Prepare examples of omni-channel campaigns you've managed from start to finish. Highlight your role in planning, execution, and how you ensured all stakeholders were aligned throughout the process.
✨Emphasize Process Improvement
Discuss specific instances where you identified inefficiencies in workflows and implemented changes that led to improved outcomes. This shows your proactive approach to driving improvements, which is crucial for this position.
✨Highlight Cross-Functional Collaboration
Be ready to talk about your experience working with cross-functional teams. Provide examples of how you facilitated communication and collaboration among different departments to achieve common goals.
