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- Tasks: Lead front-end development for Liberty's digital platforms, ensuring high-quality user experiences.
- Company: Join Liberty, a historic brand known for innovation and craftsmanship.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Shape the future of luxury retail with cutting-edge technology and design.
- Qualifications: Proven front-end development experience, especially in ecommerce and digital retail.
- Other info: Be part of a dynamic team that values creativity and collaboration.
The predicted salary is between 42000 - 84000 £ per year.
Founded in 1875, our long history has been built on innovation, craftsmanship and above all, incredible talent. Born from the adventurous spirit of our founder, Arthur Lasenby Liberty, we remain true to our heritage. From our fulfilment centres to our flagship store, passion, vision and dynamism are part of our DNA – and that extends to our team.
We are looking for a Senior Front-End Developer to join Liberty's Digital team, playing a key role in the ongoing development and evolution of our digital platforms. You will take ownership of the in-house front-end implementation across LibertyLondon.com, the Fabrics site, and supporting digital touchpoints such as email and experimentation platforms. You will help shape high-quality, performant, and accessible user experiences that reflect Liberty's brand and drive commercial outcomes. While the primary focus is web-based, future initiatives may include native or hybrid app experiences, so experience working across multiple platforms — or contributing to app-adjacent front-end architecture — would be beneficial.
Key Responsibilities:
- Lead front-end development across LibertyLondon.com (Salesforce Commerce Cloud) and the Fabrics site (WordPress), ensuring high standards of quality, performance, and maintainability.
- Translate design systems, wireframes, and high-fidelity designs into robust, scalable, and accessible front-end solutions.
- Own and influence front-end architectural decisions, balancing long-term maintainability with delivery needs.
- Partner with Product and Design to shape technical approaches early in the discovery and planning process.
- Design, build, and deploy MVT and A/B complex experiments using Dynamic Yield, collaborating with analytics and optimisation teams to improve conversion and usability.
- Support HTML email development, ensuring consistency, accessibility, and responsiveness across clients and devices.
- Champion front-end best practices, including performance optimisation, accessibility standards, and cross-browser compatibility.
- Conduct thorough QA and code reviews, identifying issues early and ensuring high-quality releases.
- Act as a senior technical voice within the team, sharing knowledge, mentoring others where appropriate, and helping raise overall engineering standards.
About You:
- Sound experience as a Front-End Developer, including senior or lead roles within ecommerce, digital retail, or content-rich platforms.
- Proven ability to lead or influence front-end architecture and technical decisions on large-scale websites.
- Strong expertise in HTML5, CSS, and JavaScript, with deep knowledge of responsive design, performance optimisation, and accessibility best practices.
- Experience designing and delivering A/B or MVT experiments, ideally using Dynamic Yield or similar tools.
- Strong problem-solver with high attention to detail, balancing technical quality with delivery pace.
- Experience with Salesforce Commerce Cloud and/or WordPress.
- Familiarity with front-end frameworks and tooling (e.g. Handlebars.js, PHP, Bootstrap).
- Experience in luxury, fashion, or brand-led ecommerce environments.
Senior Front End Developer in London employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Front End Developer in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend meetups, and engage with online communities. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best front-end projects. Make sure it’s easy to navigate and showcases your expertise in HTML, CSS, and JavaScript. This is your chance to impress potential employers!
✨Tip Number 3
Prepare for interviews by brushing up on common front-end development questions and coding challenges. Practice explaining your thought process and decision-making when it comes to architecture and design choices.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from passionate candidates. Tailor your application to highlight how your experience aligns with Liberty's values and the role requirements.
We think you need these skills to ace Senior Front End Developer in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for front-end development shine through! We love seeing candidates who are genuinely excited about the role and our brand. Share what makes you tick in this field and how you can contribute to Liberty's digital evolution.
Tailor Your CV: Make sure your CV is tailored to the Senior Front-End Developer role. Highlight your experience with HTML5, CSS, JavaScript, and any relevant projects you've worked on. We want to see how your skills align with our needs, so don’t hold back on showcasing your best work!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for Liberty. Use it to explain how your background in ecommerce and digital retail aligns with our goals. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Liberty and our culture while you’re at it!
How to prepare for a job interview at Liberty.
✨Know Your Tech Stack
Make sure you’re well-versed in HTML5, CSS, and JavaScript, as these are crucial for the role. Brush up on your experience with Salesforce Commerce Cloud and WordPress, and be ready to discuss how you've used these technologies in past projects.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled complex front-end challenges. Think about specific instances where you balanced technical quality with delivery pace, and be ready to explain your thought process during those situations.
✨Demonstrate Your Design Understanding
Familiarise yourself with design systems and wireframes. Be prepared to discuss how you translate designs into robust, scalable solutions, and share any experiences you have with A/B testing or MVT experiments, especially using tools like Dynamic Yield.
✨Be a Team Player
Liberty values collaboration, so highlight your experience working with Product and Design teams. Share how you’ve influenced architectural decisions and mentored others, showcasing your ability to raise engineering standards within a team.
