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- Tasks: Lead brand strategy and marketing for Liberty's iconic luxury products.
- Company: Join Liberty, a historic British design icon with a dynamic team.
- Benefits: Autonomy to shape brand identity and work in a creative hub.
- Why this job: Be part of a transformative journey for a beloved global brand.
- Qualifications: 10+ years in luxury marketing with a proven track record.
- Other info: Opportunity to collaborate across diverse teams and drive impactful campaigns.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Founded in 1875, our long history has been built on innovation, craftsmanship and above all, incredible talent. Born from the adventurous spirit of our founder, Arthur Lasenby Liberty, we remain true to our heritage. From our fulfilment centres to our flagship store, passion, vision and dynamism are part of our DNA â and that extends to our team.
Liberty is an icon of British design; we are looking for a visionary Head of Brand Marketing to drive the global equity and commercial growth of Liberty's ownâbrand categoriesâincluding Ready-to-Wear, Home, Accessories, and Jewelleryâalongside our worldârenowned B2B Liberty Fabrics business. This is a careerâdefining role for a strategist who can bridge the gap between 150 years of artistry and a disruptive, global future.
As the Brand Champion, you will own the brand strategy, positioning, and holistic execution across all touchpoints. You will be responsible for translating the heritage of our prints and products into multiâchannel marketing strategies that deliver both B2C and B2B objectives.
Key Responsibilities:- Brand Strategy: Define the roadmap for categories, geographies, and channel priorities. You will ensure Liberty's position remains luxury, distinctive, and aligned with our "disruptive spirit."
- InsightsâDriven Growth: Collaborate with Product Directors to feed customer and market insights into the development cycle, ensuring every new launch is commercially viable and brandâright.
- Campaign Leadership: Lead highâimpact marketing plans across PR, influencers, events, and social media, leveraging data and segmentation to drive targeted B2C engagement.
- B2B Fabrics Acceleration: Develop a dedicated strategy to grow the Liberty Fabrics business globally, targeting designers and manufacturers in partnership with our International Sales teams.
- Trade Authority: Oversee our digital B2B engagement and ensure Liberty's presence at international trade shows is impactful and leadâgenerating.
- Content Excellence: Lead the creation of all assets used across global touchpoints to tell the Liberty story with consistency and flair.
You are a seasoned brand builder with a track record of scaling luxury or premium brands internationally. You know how to balance the "magic" of creative storytelling with the "logic" of commercial data. You have 10+ years of senior marketing experience, ideally within the luxury sector. You can zoom out to set a 3âyear vision and zoom in to ensure campaign execution is flawless. You have deep experience in PR, influencer landscapes, and dataâled digital marketing. You understand the nuances of marketing to a retail consumer vs. a professional wholesale partner. You have a proven track record of managing highâperforming teams and collaborating across complex business functions.
You will be joining at a pivotal moment of transformation. You'll have the autonomy to shape the global identity of a brand that is beloved by millions, working from our creative hub in the heart of Soho.
Head of Liberty Brand Marketing in London employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of Liberty Brand Marketing in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your personality! When you get an interview, let your passion for the brand shine through. Share your ideas on how youâd elevate Libertyâs marketing strategy and make it memorable.
â¨Tip Number 3
Do your homework! Research Libertyâs history, values, and recent campaigns. This will not only impress your interviewers but also help you tailor your responses to align with their vision and disruptive spirit.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in being part of the Liberty family.
We think you need these skills to ace Head of Liberty Brand Marketing in London
Some tips for your application đŤĄ
Show Your Passion for the Brand: When writing your application, let your love for Liberty shine through! Share what excites you about our heritage and how you envision driving our brand forward. We want to see that youâre not just looking for a job, but that you genuinely connect with our values.
Tailor Your Experience: Make sure to highlight your relevant experience in luxury brand marketing. Weâre looking for someone who can bridge creativity and data, so donât shy away from showcasing your successes in both areas. Tailoring your application to reflect this will make you stand out!
Be Clear and Concise: While we love a good story, keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, weâre busy too, so clarity is key!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows youâre proactive and keen to join our team!
How to prepare for a job interview at Liberty.
â¨Know Your Brand Inside Out
Before the interview, dive deep into Liberty's history, values, and current market position. Understand their unique selling points and how they differentiate themselves in the luxury sector. This knowledge will help you articulate how your vision aligns with their brand strategy.
â¨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've successfully developed and executed brand strategies in the past. Highlight your experience in balancing creativity with data-driven decisions, especially in luxury marketing. Be ready to explain how you would approach Liberty's brand positioning and growth.
â¨Demonstrate Campaign Leadership
Think of a few high-impact marketing campaigns you've led and be prepared to share the results. Discuss how you leveraged PR, influencers, and social media to engage audiences. This will show that you can lead campaigns that resonate with both B2C and B2B markets.
â¨Engage with Insight-Driven Growth
Be ready to talk about how you've used customer and market insights to inform product development and marketing strategies. Liberty is looking for someone who can bridge the gap between artistry and commercial viability, so demonstrate your ability to translate insights into actionable plans.