Head of Design, Liberty Brand in London

Founded in 1875, our long history has been built on innovation, craftsmanship and above all, incredible talent. Born from the adventurous spirit of our founder, Arthur Lasenby Liberty, we remain true to our heritage. From our fulfilment centres to our flagship store, passion, vision and dynamism are part of our DNA – and that extends to our team.

As Head of Design at Liberty Brand, you will define the seasonal creative narrative for one of the most storied names in British fashion; translating our archive and handwriting into collections that feel both rooted and forward. You will lead a close-knit studio team, work directly with the Liberty Italian Printing Mill, and hold creative accountability across Apparel, Homeware, and Liberty Brand, with a remit that spans ready to wear and accessories. This is a role for someone who holds creative vision and commercial reality in equal measure, who can move between the archive room and the boardroom without losing either thread.

The Role:

• Creative Direction + Seasonal Vision
  • Define the seasonal creative narrative for Liberty Brand, covering print, silhouettes, colour, texture, and mood, distinctive, forward-looking, and rooted in the Liberty handwriting.
  • Translate global fashion trend direction, runway intelligence, and cultural reference into collections that feel relevant without being derivative.
  • Lead the full design process across all product categories from initial concept through to final sign-off, working across ready to wear and accessories.
  • Own the colour, scale, placement, and colourway sign-off process.
  • Present collections with authority, providing creative context, commercial rationale, and market positioning to internal teams, key customers, press, and international agents.
• Archive, Production + Innovation
  • Act as senior custodian of the Liberty archive, collaborating with archivists to innovate and realise its commercial and cultural value.
  • Serve as primary design liaison with the Liberty Italian Printing Mill and Production/QC teams, bridging creative vision and manufacturing reality.
  • Drive technical development of new base cloths, finishes, and printing techniques.
  • Identify opportunities for strategic product expansion beyond traditional textiles.
  • Champion sustainability and ethical material innovation across design and production.
• Leadership + Collaboration
  • Lead, mentor, and performance manage the Design Studio team, building a pipeline of creative talent with clear pathways for growth.
  • Ensure seamless communication and workflow across Design, Sales, Merchandising, Production, QC, and Licensing.
  • Provide the Design Director with timely strategic updates on creative progress, team performance, budget, and production milestones.

About You:

• 8 years in a senior design role within a premium or luxury fashion, textile, or print house.
• Deep knowledge of print design, textile development, colour theory, and fabrication, with a strong womenswear sensibility.
• Proven experience working directly with European textile manufacturers.
• Demonstrated experience managing and drawing from a significant creative or historical archive.
• Strong commercial track record, able to hold creative vision and market reality in equal measure.
• Proven ability to lead and develop high-performing design teams.

The qualities that set you apart:

• A natural storyteller. You build seasonal narratives that are coherent, compelling, and distinctively Liberty.
• A custodian of craft. Obsessive about quality from first sketch to final bolt, never letting commercial pressure diminish the work.
• Deeply curious. Constantly looking at the runway, the archive, the street, the world. Never derivative.

Liberty is proud to be an equal opportunities employer and opposes all forms of unlawful discrimination. We are committed to creating an environment where people from all backgrounds can thrive – bringing their unique perspectives, skills, and experience to everything we do. We are dedicated to eliminating both conscious and unconscious bias from our practices. Our approach is grounded in respect, fairness, and consistency, ensuring that no one is treated less favourably based on gender, race, age, disability, sexual orientation, religion or belief, or any other protected characteristic.