At a Glance
- Tasks: Own and manage the email marketing channel for a globally recognised brand.
- Company: Join Liberty, a historic brand known for innovation and craftsmanship.
- Benefits: Full-time role with opportunities for skill development and career growth.
- Other info: Dynamic environment with a focus on optimisation and testing.
- Why this job: Make a real impact on customer communication and marketing strategies.
- Qualifications: 3 years in email or CRM marketing, with skills in HTML and SQL.
The predicted salary is between 36000 - 60000 £ per year.
Founded in 1875, our long history has been built on innovation, craftsmanship and above all, incredible talent. Born from the adventurous spirit of our founder, Arthur Lasenby Liberty, we remain true to our heritage. From our fulfilment centres to our flagship store, passion, vision and dynamism are part of our DNA – and that extends to our team.
Liberty is seeking an Email Marketing Executive to own and deliver the end-to-end email channel across our iconic, multi-category business. You will play a key role in shaping how Liberty communicates with its customers from daily BAU trading emails to campaign-led storytelling and testing-led optimisation. This is a hands-on role with real ownership, exposure across the business, and the opportunity to develop your technical and strategic CRM skillset within a globally recognised brand.
Key Responsibilities
- Owning and managing the email calendar in line with marketing and trade priorities across all categories.
- Delivering smooth, end-to-end email production from brief to send.
- Writing clear email briefs for Copy and Design teams and ensuring objectives are met throughout the build process.
- Building and deploying campaigns in Responsys, using HTML templates and dynamic content.
- Creating and managing audiences using customer data, via both drag-and-drop tools and SQL.
- Testing and QA’ing emails to maintain a high-quality customer experience.
- Developing and executing an email testing roadmap to continuously improve performance.
- Producing weekly, monthly and quarterly reporting on email performance and sharing insights with key stakeholders.
- Identifying opportunities for new campaigns, automations or content modules.
- Managing day-to-day relationships with external agencies and partners.
- Staying up to date with CRM best practice, industry trends and competitor activity.
About You
- 3 years' experience in an email or CRM marketing role.
- Hands-on experience building and deploying emails using an ESP (Responsys experience is a strong plus).
- Working knowledge of HTML and SQL.
- Strong organisational and project management skills, with the ability to juggle multiple campaigns and deadlines.
- Confident communicator who enjoys working cross-functionally.
- A detail-oriented mindset with a passion for optimisation and testing.
- Experience in retail, ecommerce or a multi-channel environment.
Seniority Level Associate
Employment Type Full-time
Job Function Marketing
Industries Retail and Retail Luxury Goods and Jewelry
Senior CRM Executive in England employer: LIBERTY
Liberty is an exceptional employer that values innovation and craftsmanship, fostering a dynamic work culture where passion and vision thrive. As a Recruitment Assistant, you will play a crucial role in shaping our team, benefiting from extensive growth opportunities and a supportive environment that prioritises a luxury-standard candidate experience. Located in the heart of London, you will be part of a historic brand that champions talent and offers a unique chance to contribute to our legacy while enjoying the vibrancy of city life.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LIBERTY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LIBERTY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LIBERTY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LIBERTY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Executive in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LIBERTY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LIBERTY:Show us that you’ve done your homework! In your application, briefly mention what you admire about LIBERTY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LIBERTY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LIBERTY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LIBERTY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
